{"id":100253,"date":"2018-09-24T08:40:04","date_gmt":"2018-09-24T06:40:04","guid":{"rendered":"https:\/\/batijournal.com\/?p=100253"},"modified":"2019-07-15T12:01:56","modified_gmt":"2019-07-15T10:01:56","slug":"decrochage-ventes-de-logements-2019","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/decrochage-ventes-de-logements-2019\/100253\/","title":{"rendered":"D\u00e9crochage des ventes de logements : vent de pessimisme pour 2019"},"content":{"rendered":"<p><strong>Le d\u00e9crochage des ventes de logements au premier semestre 2018 inqui\u00e8te s\u00e9rieusement les adh\u00e9rents LCA-FFB, am\u00e9nageurs, constructeurs de maisons individuelles comme promoteurs. \u00c0 l\u2019issue de l\u2019exercice 2017, LCA-FFB pr\u00e9voyait une baisse des ventes de maisons individuelles de 8 \u00e0 10 % pour 2018. Si les causes principales du d\u00e9clin n\u2019ont pas \u00e9volu\u00e9 (suppression de l\u2019APL Accession, rabotage du PTZ et du Pinel), le premier semestre a montr\u00e9 une forte sensibilit\u00e9 des m\u00e9nages aux aides au logement dans leur d\u00e9cision d\u2019achat. En ajoutant une probable d\u00e9t\u00e9rioration des conditions de cr\u00e9dit, nous r\u00e9visons notre pr\u00e9vision \u00e0 une fourchette comprise entre -12 % et &#8211; 15 % (soit entre 115 000 et 120 000 ventes), avec tous les impacts n\u00e9gatifs associ\u00e9s sur l\u2019emploi et l\u2019activit\u00e9. T\u00f4t ou tard, les pouvoirs publics devront r\u00e9agir. \u00c0 l\u2019instar de l\u2019effondrement du march\u00e9 de 2011 \u00e0 2014, provoqu\u00e9 par la reconfiguration d\u00e9favorable du pr\u00eat \u00e0 taux z\u00e9ro, qui avait oblig\u00e9 le gouvernement suivant \u00e0 proposer des nouvelles aides.<\/strong><\/p>\n<p>Du point de vue de la production de maisons et du chiffre d\u2019affaires, le premier semestre 2018 affiche de bonnes performances, cons\u00e9quence logique des ventes accumul\u00e9es en 2016 et en 2017, ainsi que du d\u00e9lai d\u2019environ 8 mois entre la signature d\u2019un contrat et l\u2019ouverture du chantier. Compte tenu du d\u00e9crochage des ventes depuis fin 2017, une inflexion n\u00e9gative va commencer \u00e0 se manifester durant la seconde partie de l\u2019ann\u00e9e 2018, pour s\u2019intensifier en 2019.<br \/>\nAjout\u00e9s \u00e0 la disparition du PTZ en zones B2 et C d\u00e9but 2020, certains facteurs structurels (p\u00e9nurie fonci\u00e8re, complexit\u00e9 du droit de l\u2019urbanisme et des pratiques des collectivit\u00e9s locales, politiques environnementales&#8230;) nous font craindre une r\u00e9cession durable du march\u00e9 de la maison individuelle, qui pourrait se concr\u00e9tiser par des ventes annuelles inf\u00e9rieures \u00e0 100 000 unit\u00e9s. Le foncier est de moins en moins disponible sur les territoires o\u00f9 les m\u00e9nages souhaitent vivre. Les choix politiques se focalisent sur l\u2019ancien contre le neuf dans les territoires d\u2019\u00e9lection de la maison individuelle: les zones rurales, les zones d\u00eetes \u00ab d\u00e9tendues \u00bb.<br \/>\nFace \u00e0 la s\u00e9v\u00e8re d\u00e9gradation des ventes en 2018 et aux facteurs structurels qui p\u00e8sent sur le march\u00e9 de la maison individuelle, LCA-FFB plaide pour le r\u00e9tablissement de l\u2019APL Accession et pour la p\u00e9rennisation du PTZ en zones B2 et C au-del\u00e0 de fin 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9crochage des ventes de logements au premier semestre 2018 inqui\u00e8te s\u00e9rieusement les adh\u00e9rents LCA-FFB, am\u00e9nageurs, constructeurs de maisons individuelles comme promoteurs. \u00c0 l\u2019issue de l\u2019exercice 2017, LCA-FFB pr\u00e9voyait une baisse des ventes de maisons individuelles de 8 \u00e0 10 % pour 2018. Si les causes principales du d\u00e9clin n\u2019ont pas \u00e9volu\u00e9 (suppression de l\u2019APL [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":100254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10736,10530,6345],"tags":[2020,1189],"class_list":["post-100253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualites","category-economie-marches","tag-logement","tag-ptz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventes de logements : vent de pessimisme pour l&#039;ann\u00e9e 2019<\/title>\n<meta name=\"description\" content=\"Le d\u00e9crochage des ventes de logements au premier semestre 2018 inqui\u00e8te s\u00e9rieusement les 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