{"id":101337,"date":"2019-02-07T08:24:20","date_gmt":"2019-02-07T07:24:20","guid":{"rendered":"https:\/\/batijournal.com\/?p=101337"},"modified":"2019-07-15T10:44:20","modified_gmt":"2019-07-15T08:44:20","slug":"libre-service-maconnerie","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/libre-service-maconnerie\/101337\/","title":{"rendered":"Libre-Service ma\u00e7onnerie"},"content":{"rendered":"

Face au succ\u00e8s rencontr\u00e9 dans les n\u00e9goces du Libre-Service carrelage mis en place par Weber en novembre 2014, les distributeurs ont sollicit\u00e9 l’industriel pour \u00e9tendre ce concept \u00e0 la ma\u00e7onnerie. Merchandising \u00e9tudi\u00e9 afin de faciliter l\u2019achat d\u00e8s l\u2019entr\u00e9e du point de vente jusqu\u2019\u00e0 l\u2019espace Libre-Service, planogrammes modulables et personnalisables, signal\u00e9tiques et emballages didactiques pour un choix plus simple et rapide… s’av\u00e8rent autant de points forts de la nouvelle proposition Weber. Ce nouvel espace Libre-Service, propos\u00e9 \u00e0 compter de janvier 2019, concerne 6 segments : ciments, pl\u00e2tres, mortiers, adjuvants, nettoyants et protection. L’offre ma\u00e7onnerie de Weber d\u00e9ploie ainsi 25 r\u00e9f\u00e9rences dont 12 nouveaut\u00e9s : 4 produits base pl\u00e2tre (pl\u00e2tre fin de Paris, pl\u00e2tre \u00e0 modeler, colle carreaux de pl\u00e2tre, enduit colle multifonctions), 3 mortiers (fin gris, fin blanc et webercel tuile gris clair), 4 ciments (prompt vicat\u00ae, fondu, gris et blanc), ainsi que l’adjuvant weber fixateur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Face au succ\u00e8s rencontr\u00e9 dans les n\u00e9goces du Libre-Service carrelage mis en place par Weber en novembre 2014, les distributeurs ont sollicit\u00e9 l’industriel pour \u00e9tendre ce concept \u00e0 la ma\u00e7onnerie. Merchandising \u00e9tudi\u00e9 afin de faciliter l\u2019achat d\u00e8s l\u2019entr\u00e9e du point de vente jusqu\u2019\u00e0 l\u2019espace Libre-Service, planogrammes modulables et personnalisables, signal\u00e9tiques et emballages didactiques pour un […]<\/p>\n","protected":false},"author":17,"featured_media":101338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6362,6345,10771,10785,10787],"tags":[1238],"class_list":["post-101337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services-equipements","category-economie-marches","category-5facades","category-atrium","category-entreprises-et-chantiers","tag-maconnerie"],"yoast_head":"\nLibre-Service ma\u00e7onnerie<\/title>\n<meta name=\"description\" content=\"Face au succ\u00e8s du Libre-Service carrelage mis en place par Weber, 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