{"id":102912,"date":"2019-09-12T14:23:07","date_gmt":"2019-09-12T12:23:07","guid":{"rendered":"https:\/\/batijournal.com\/?p=102912"},"modified":"2019-09-12T15:19:51","modified_gmt":"2019-09-12T13:19:51","slug":"demarche-environnementale-lafarge-360-loffre-betons-responsables","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/demarche-environnementale-lafarge-360-loffre-betons-responsables\/102912\/","title":{"rendered":"D\u00e9marche environnementale Lafarge 360 : l&rsquo;offre b\u00e9tons responsables"},"content":{"rendered":"<h2 style=\"text-align: center;\">D\u00e9marche environnementale Lafarge 360 : l&rsquo;offre b\u00e9tons responsables<\/h2>\n<h3 class=\"title style-scope ytd-video-primary-info-renderer\" style=\"text-align: center;\"><span style=\"color: #808080;\">Interview de B\u00e9atrice Vila, Responsable march\u00e9 <\/span><br \/>\n<span style=\"color: #808080;\">b\u00e2timent et industrie &#8211; Lafarge Holcim France<\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wnvyUMU0v2g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><u> Intervenante :<\/u> <strong>B\u00e9atrice Vila, <\/strong>Responsable march\u00e9 b\u00e2timent et industrie &#8211; Lafarge Holcim France<\/p>\n<p><strong>Comment vous int\u00e9ressez-vous, au sein de Lafarge Holcim France, \u00e0 la question du carbone et d&rsquo;une mani\u00e8re g\u00e9n\u00e9rale de l&rsquo;environnement dans la construction ? Vous \u00eates entrain de mettre une d\u00e9marche qui s&rsquo;appelle 360, pouvez-vous nous expliquer ce que c&rsquo;est ?\u00a0<\/strong><\/p>\n<p>B\u00e9atrice Vila &#8211; Nous avons lancer la d\u00e9marche 360 dans l&rsquo;objectif de porter de mani\u00e8re op\u00e9rationnelle l&rsquo;engagement environnement, qu&rsquo;\u00e0 Lafarge depuis de nombreuses ann\u00e9es, en offrant \u00e0 nos clients des outils, des services, des produits leur permettant de r\u00e9pondre \u00e0 leurs enjeux environnementaux. Elle s&rsquo;articule autour de 3 axes :<\/p>\n<ul>\n<li><span style=\"color: #333333;\">\u00ab\u00a0Reduce\u00a0\u00bb : r\u00e9duire l&rsquo;impact carbone de la construction\u00a0<\/span><\/li>\n<li><span style=\"color: #333333;\">\u00ab\u00a0Recycle\u00a0\u00bb : recycler, pr\u00e9server la ressource naturelle et revaloriser les d\u00e9chets\u00a0<\/span><\/li>\n<li><span style=\"color: #333333;\">\u00ab\u00a0Reinvent\u00a0\u00bb : l&rsquo;innovation verte et un ensemble de solutions qui nous semble importantes pour la ville durable de demain..\u00a0<\/span><\/li>\n<\/ul>\n<p>On pense que le carbone ne suffit pas \u00e0 \u00e9valuer le niveau d&rsquo;impact sur l&rsquo;environnement&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9marche environnementale Lafarge 360 : l&rsquo;offre b\u00e9tons responsables Interview de B\u00e9atrice Vila, Responsable march\u00e9 b\u00e2timent et industrie &#8211; Lafarge Holcim France Intervenante : B\u00e9atrice Vila, Responsable march\u00e9 b\u00e2timent et industrie &#8211; Lafarge Holcim France Comment vous int\u00e9ressez-vous, au sein de Lafarge Holcim France, \u00e0 la question du carbone et d&rsquo;une mani\u00e8re g\u00e9n\u00e9rale de l&rsquo;environnement dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,11200,10781,10778],"tags":[12848],"class_list":["post-102912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-batijournal-tv","category-publications-planete","category-planete","tag-cities-to-be"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9marche environnementale Lafarge 360 : l&#039;offre 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