{"id":103459,"date":"2019-12-11T18:53:01","date_gmt":"2019-12-11T17:53:01","guid":{"rendered":"https:\/\/batijournal.com\/?p=103459"},"modified":"2019-12-11T18:53:01","modified_gmt":"2019-12-11T17:53:01","slug":"lafarge-360-la-nouvelle-demarche-responsable-de-lafargeholcim-france","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/lafarge-360-la-nouvelle-demarche-responsable-de-lafargeholcim-france\/103459\/","title":{"rendered":"Lafarge 360 : la nouvelle d\u00e9marche responsable de LafargeHolcim France"},"content":{"rendered":"<p>LafargeHolcim France (b\u00e9tons, ciments et granulats) doit faire face \u00e0 un environnement en pleine mutation, o\u00f9 les consid\u00e9rations environnementales et de pr\u00e9servation des ressources deviennent cruciales.<\/p>\n<p>C&rsquo;est avec la nouvelle d\u00e9marche Lafarge 360 que LafargeHolcim France d\u00e9montre son engagement dans la r\u00e9duction de l\u2019impact environnemental de la construction, \u00e0 tous les stades du cycle de vie d\u2019un ouvrage et \u00e0 tous les niveaux : r\u00e9duction des \u00e9missions de C02 et valorisation des ressources en s\u2019appuyant sur l\u2019innovation.<\/p>\n<p>Le challenge est d\u2019illustrer le r\u00f4le moteur qu\u2019entend jouer LafargeHolcim dans l\u2019univers de la construction. Le positionnement, articul\u00e9 autour de l\u2019\u00e9co-collaboration, a donn\u00e9 naissance \u00e0 une signature \u00ab Construire responsable avec vous \u00bb pour exprimer cette capacit\u00e9 \u00e0 conseiller chacun de ses clients pour atteindre ses propres objectifs environnementaux.<\/p>\n<p><strong>3 piliers d&rsquo;engagements durables\u00a0<\/strong><\/p>\n<p>Pour donner vie \u00e0 la d\u00e9marche Lafarge 360, 3 piliers fondent la strat\u00e9gie de l\u2019entreprise et incarnent chacun les ambitions de LafargeHolcim en France :<\/p>\n<ul>\n<li><strong>REDUCE:<\/strong> R\u00e9duire l\u2019impact carbone de la construction<\/li>\n<li><strong>RECYCLE:<\/strong> Recycler, pr\u00e9server les ressources naturelles et revaloriser les d\u00e9chets<\/li>\n<li><strong>REINVENT:<\/strong> Innover \u00e0 travers un ensemble de solutions pour construire la ville durable de demain<\/li>\n<\/ul>\n<p>LafargeHolcim a \u00e9galement cr\u00e9\u00e9 un indicateur pour appr\u00e9cier la contribution positive des b\u00e9tons, baptis\u00e9 <strong>360Score<\/strong>. A l\u2019instar du label NutriScore, cet indicateur croise 2 crit\u00e8res cl\u00e9s :<\/p>\n<ul>\n<li>Le taux de r\u00e9duction des \u00e9missions de CO2, selon le type de ciment utilis\u00e9<\/li>\n<li>Le taux de mat\u00e9riaux recycl\u00e9s incorpor\u00e9s dans le b\u00e9ton<\/li>\n<li>Le score est not\u00e9 de A \u00e0 D afin de renseigner le niveau de performance environnementale de chaque formulation b\u00e9ton.<\/li>\n<\/ul>\n<p>Autre innovation, <strong>360Design<\/strong> : une plateforme digitale permettant de calculer l\u2019empreinte carbone du gros \u0153uvre d\u2019un b\u00e2timent.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LafargeHolcim France (b\u00e9tons, ciments et granulats) doit faire face \u00e0 un environnement en pleine mutation, o\u00f9 les consid\u00e9rations environnementales et de pr\u00e9servation des ressources deviennent cruciales. C&rsquo;est avec la nouvelle d\u00e9marche Lafarge 360 que LafargeHolcim France d\u00e9montre son engagement dans la r\u00e9duction de l\u2019impact environnemental de la construction, \u00e0 tous les stades du cycle de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":103460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,6351,10781,10778],"tags":[],"class_list":["post-103459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-energie-environnement","category-publications-planete","category-planete"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lafarge 360 : la nouvelle d\u00e9marche responsable de LafargeHolcim France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/lafarge-360-la-nouvelle-demarche-responsable-de-lafargeholcim-france\/103459\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lafarge 360 : la nouvelle d\u00e9marche responsable de LafargeHolcim France\" \/>\n<meta property=\"og:description\" content=\"LafargeHolcim France (b\u00e9tons, ciments et granulats) doit faire face \u00e0 un environnement en pleine mutation, o\u00f9 les consid\u00e9rations environnementales et de pr\u00e9servation des ressources deviennent cruciales. 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