{"id":105085,"date":"2020-11-04T10:42:05","date_gmt":"2020-11-04T09:42:05","guid":{"rendered":"https:\/\/batijournal.com\/?p=105085"},"modified":"2020-11-09T13:11:12","modified_gmt":"2020-11-09T12:11:12","slug":"les-nouveaux-sacs-de-chaux-socli-font-la-part-belle-a-la-matiere-et-aux-sens-de-la-chaux-publi-information","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/les-nouveaux-sacs-de-chaux-socli-font-la-part-belle-a-la-matiere-et-aux-sens-de-la-chaux-publi-information\/105085\/","title":{"rendered":"Les nouveaux sacs de chaux Socli font la part belle \u00e0 la mati\u00e8re et aux sens de la chaux ! &#8211; Publi-information"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<strong>Socli<\/strong> dote ses <strong>gammes chaux<\/strong> d\u2019une <strong>nouvelle signature<\/strong>, avec la volont\u00e9 de renforcer l\u2019identit\u00e9 et d\u2019<strong>affirmer clairement les valeurs fondamentales de ce mat\u00e9riau noble et intemporel.<\/strong> Chaque emballage mentionne ainsi, comme un titre d\u2019ouvrage:<strong> \u00ab La chaux, Mati\u00e8re &amp; Sens \u00bb<\/strong>. La chaux est \u00ab Mati\u00e8re \u00bb : elle a permis \u00e0 l\u2019homme de mener \u00e0 bien ses entreprises architecturales les plus audacieuses. Mat\u00e9riau min\u00e9ral et naturel, elle conna\u00eet aujourd\u2019hui un essor important dans le cadre de chantiers anciens et neufs, notamment parce qu\u2019elle <strong>permet de conserver l\u2019authenticit\u00e9 <\/strong>des \u00e9difices.<br \/>\nLa chaux fait \u00e9galement appel aux \u00ab Sens \u00bb : la vue d\u2019une part, parce que neutre ou teint\u00e9e (avec des pigments naturels ou des sables locaux propres aux diff\u00e9rents terroirs et aux particularit\u00e9s r\u00e9gionales), elle s\u2019av\u00e8re r\u00e9solument esth\u00e9tique. Le toucher d\u2019autre part, car elle offre une multitude de finitions, gratt\u00e9es, liss\u00e9es, taloch\u00e9es&#8230; au gr\u00e9 des envies et gr\u00e2ce, bien s\u00fbr, \u00e0 l\u2019expertise des artisans qui la manient.<br \/>\nLa <strong>nouvelle charte emballage<\/strong> pr\u00e9sente l\u2019avantage d\u2019une<strong> lisibilit\u00e9 optimale<\/strong>. Elle repose, en effet, sur une grande sobri\u00e9t\u00e9 graphique au profit d\u2019informations<strong> essentielles<\/strong> pour l\u2019utilisateur : les<strong> applications des produits<\/strong> figurent d\u00e9sormais sur la face du sac ainsi que l\u2019<strong>appellation normative et le poids<\/strong>.[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]2 quartier Castans<br \/>\n65370 Izaourt<br \/>\n<a href=\"http:\/\/www.socli.fr\" target=\"_blank\" rel=\"noopener noreferrer\">www.socli.fr<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb105086&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Socli dote ses gammes chaux d\u2019une nouvelle signature, avec la volont\u00e9 de renforcer l\u2019identit\u00e9 et d\u2019affirmer clairement les valeurs fondamentales de ce mat\u00e9riau noble et intemporel. Chaque emballage mentionne ainsi, comme un titre d\u2019ouvrage: \u00ab La chaux, Mati\u00e8re &amp; Sens \u00bb. La chaux est \u00ab Mati\u00e8re \u00bb : elle a permis \u00e0 l\u2019homme de mener [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,10903,10789,10785],"tags":[],"class_list":["post-105085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-publi-info","category-publications-atrium","category-atrium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les nouveaux sacs de chaux Socli font la part belle \u00e0 la mati\u00e8re et aux sens de la chaux ! - Publi-information<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/les-nouveaux-sacs-de-chaux-socli-font-la-part-belle-a-la-matiere-et-aux-sens-de-la-chaux-publi-information\/105085\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouveaux sacs de chaux Socli font la part belle \u00e0 la mati\u00e8re et aux sens de la chaux ! - Publi-information\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Socli dote ses gammes chaux d\u2019une nouvelle signature, avec la volont\u00e9 de renforcer l\u2019identit\u00e9 et d\u2019affirmer clairement les valeurs fondamentales de ce mat\u00e9riau noble et intemporel. 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