{"id":105645,"date":"2021-03-19T07:50:13","date_gmt":"2021-03-19T06:50:13","guid":{"rendered":"https:\/\/batijournal.com\/?p=105645"},"modified":"2021-03-19T07:50:13","modified_gmt":"2021-03-19T06:50:13","slug":"bois-et-couverture-une-fusion-reussie","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/bois-et-couverture-une-fusion-reussie\/105645\/","title":{"rendered":"Bois et couverture : une fusion r\u00e9ussie"},"content":{"rendered":"<p>A peine huit mois apr\u00e8s l\u2019annonce de son regroupement avec 3T, entreprise sp\u00e9cialiste de l\u2019\u00e9tanch\u00e9it\u00e9 des toitures-terrasses, NORSILK, acteur de la production de bois \u00e0 destination des professionnels, pr\u00e9sente sa nouvelle organisation sur fond d\u2019ann\u00e9e exceptionnelle. Dans le nouveau dispositif, la soci\u00e9t\u00e9 3T devient une marque commerciale qui r\u00e9pond d\u00e9sormais au nom de \u201c3T by NORSILK\u201d. En outre, cette fusion technique de simplification a permis de mettre en place une synergie entre deux acteurs dont les secteurs d\u2019activit\u00e9s sont parfaitement compl\u00e9mentaires : bois et couverture. Au-del\u00e0 d\u2019une harmonisation des diff\u00e9rents services des deux entit\u00e9s (comptabilit\u00e9, finances, ressources humaines, etc.), l\u2019\u00e9quipe 3T by NORSILK conserve son ind\u00e9pendance par la technicit\u00e9 de son univers sp\u00e9cifiques aux m\u00e9tiers de l\u2019\u00e9tanch\u00e9it\u00e9 en maintenant une force de vente ainsi que les responsables commerciaux et techniques. Depuis la nomination de S\u00e9bastien COSSIN \u00e0 la direction g\u00e9n\u00e9rale de Norsilk en avril 2020, le nouveau PDG, expert dans la fili\u00e8re et dipl\u00f4m\u00e9 de l\u2019Ecole Sup\u00e9rieur du bois a r\u00e9ussi \u00e0 recentrer l\u2019entreprise vers son c\u0153ur de m\u00e9tier : le rabotage des r\u00e9sineux scandinaves.<span class=\"Apple-converted-space\">\u00a0 <\/span>Ce retour aux sources a impuls\u00e9 une nouvelle dynamique \u00e0 la production pour le groupe qui ne rabote plus que des bois finlandais et su\u00e9dois de haute qualit\u00e9. Ces derniers disposent de performances m\u00e9caniques \u00e9lev\u00e9es inh\u00e9rentes aux latitudes o\u00f9 ils poussent. L\u2019entreprise propose aussi des solutions \u201cMade in France\u201d avec du ch\u00eane et du fr\u00eane fran\u00e7ais thermo-chauff\u00e9s qui pr\u00e9sentent d\u2019excellentes caract\u00e9ristiques de long\u00e9vit\u00e9 en ext\u00e9rieur indispensables aux march\u00e9s fran\u00e7ais.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A peine huit mois apr\u00e8s l\u2019annonce de son regroupement avec 3T, entreprise sp\u00e9cialiste de l\u2019\u00e9tanch\u00e9it\u00e9 des toitures-terrasses, NORSILK, acteur de la production de bois \u00e0 destination des professionnels, pr\u00e9sente sa nouvelle organisation sur fond d\u2019ann\u00e9e exceptionnelle. Dans le nouveau dispositif, la soci\u00e9t\u00e9 3T devient une marque commerciale qui r\u00e9pond d\u00e9sormais au nom de \u201c3T by [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":105646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,6345,10769,10764],"tags":[393,1017],"class_list":["post-105645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie-marches","category-publications","category-woodsurfer","tag-etancheite-2","tag-filiere-bois"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bois et couverture : une fusion r\u00e9ussie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/bois-et-couverture-une-fusion-reussie\/105645\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bois et couverture : une fusion r\u00e9ussie\" \/>\n<meta property=\"og:description\" content=\"A peine huit mois apr\u00e8s l\u2019annonce de son regroupement avec 3T, entreprise sp\u00e9cialiste de l\u2019\u00e9tanch\u00e9it\u00e9 des toitures-terrasses, NORSILK, acteur de la production de bois \u00e0 destination des professionnels, pr\u00e9sente sa nouvelle organisation sur fond d\u2019ann\u00e9e exceptionnelle. 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