{"id":106076,"date":"2021-07-05T16:46:23","date_gmt":"2021-07-05T14:46:23","guid":{"rendered":"https:\/\/batijournal.com\/?p=106076"},"modified":"2021-07-05T16:46:23","modified_gmt":"2021-07-05T14:46:23","slug":"federer-la-communaute-des-couvreurs","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/federer-la-communaute-des-couvreurs\/106076\/","title":{"rendered":"F\u00e9d\u00e9rer la communaut\u00e9 des couvreurs"},"content":{"rendered":"<p>Face au contexte particulier de sortie de crise, \u00e0 la multiplication des r\u00e9glementations et aux mutations du secteur, TERREAL a souhait\u00e9 cr\u00e9er un espace de rassemblement, d\u2019accompagnement et de f\u00e9d\u00e9ration pour les couvreurs :<span class=\"Apple-converted-space\">\u00a0 <\/span>LE CLUB by TERREAL. Il souhaite rassembler et f\u00e9d\u00e9rer une communaut\u00e9 de professionnels de la couverture et de la r\u00e9novation. Bien plus qu\u2019un simple programme de fid\u00e9lisation, il rev\u00eat trois enjeux majeurs. Un enjeu m\u00e9tier : faire progresser les clients et le m\u00e9tier de la couverture, au travers de formations, d\u2019informations r\u00e9glementaires, de nouveaux outils (notamment digitaux) et ancrer la marque TERREAL dans une d\u00e9marche d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral pour la profession. Un enjeu business : d\u00e9velopper les activit\u00e9s innovantes comme le solaire photovolta\u00efque ou le Sarking, et accompagner les nouveaux couvreurs \u00ab \u00e0 potentiel \u00bb. Un enjeu relationnel : fid\u00e9liser et rassurer les entreprises par des actions et services d\u00e9di\u00e9s qui portent les valeurs de professionnalisme et de convivialit\u00e9 de Terreal.<\/p>\n<p>&nbsp;<\/p>\n<p>Photo : Prix Terreal<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face au contexte particulier de sortie de crise, \u00e0 la multiplication des r\u00e9glementations et aux mutations du secteur, TERREAL a souhait\u00e9 cr\u00e9er un espace de rassemblement, d\u2019accompagnement et de f\u00e9d\u00e9ration pour les couvreurs :\u00a0 LE CLUB by TERREAL. Il souhaite rassembler et f\u00e9d\u00e9rer une communaut\u00e9 de professionnels de la couverture et de la r\u00e9novation. Bien [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":96465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,6345,10771,10775,10789,10785],"tags":[6374],"class_list":["post-106076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie-marches","category-5facades","category-actualites-5facades","category-publications-atrium","category-atrium","tag-couvreurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>F\u00e9d\u00e9rer la communaut\u00e9 des couvreurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/federer-la-communaute-des-couvreurs\/106076\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00e9d\u00e9rer la communaut\u00e9 des couvreurs\" \/>\n<meta property=\"og:description\" content=\"Face au contexte particulier de sortie de crise, \u00e0 la multiplication des r\u00e9glementations et aux mutations du secteur, TERREAL a souhait\u00e9 cr\u00e9er un espace de rassemblement, d\u2019accompagnement et de f\u00e9d\u00e9ration pour les couvreurs :\u00a0 LE CLUB by TERREAL. 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