{"id":107079,"date":"2022-02-24T09:32:10","date_gmt":"2022-02-24T08:32:10","guid":{"rendered":"https:\/\/batijournal.com\/?p=107079"},"modified":"2022-02-24T09:32:10","modified_gmt":"2022-02-24T08:32:10","slug":"la-vie-en-pierre-vulgarise-desormais-la-pierre-sur-toute-la-france","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/la-vie-en-pierre-vulgarise-desormais-la-pierre-sur-toute-la-france\/107079\/","title":{"rendered":"La Vie en Pierre vulgarise d\u00e9sormais la pierre sur toute la France"},"content":{"rendered":"<p>Depuis sa cr\u00e9ation, la marque La Vie en Pierre est pens\u00e9e comme un outil de p\u00e9dagogie qui valorise l\u2019utilisation de la pierre au quotidien. Huit ans apr\u00e8s son lancement \u00e0 l\u2019initiative de l\u2019UNICEM Rh\u00f4ne-Alpes, la marque devient une d\u00e9marche nationale soutenue par l\u2019ensemble des 12 syndicats r\u00e9gionaux m\u00e9tropolitains de l\u2019UNICEM. L\u2019occasion de poursuivre sa mission d\u2019information sur les atouts de la pierre et ses nombreux usages au quotidien, aupr\u00e8s du plus grand nombre. En 2022, l\u2019objectif de reste le m\u00eame : informer et partager, faire d\u00e9couvrir les petites histoires de la pierre au c\u0153ur de la grande histoire de nos villes, de nos territoires, de notre pays et parfois bien au-del\u00e0\u2026 Transmettre l\u2019anecdote ou le chiffre pour briller lors des repas de famille, lors des sorties entre amis ou dans la voiture, lors des longs voyages o\u00f9 le paysage devient l\u2019unique sujet de discussion. La volont\u00e9 est de vulgariser et de susciter de la curiosit\u00e9, de la sympathie et de l\u2019int\u00e9r\u00eat pour la pierre sous toutes ses formes, en s\u2019appuyant sur l\u2019expertise de l\u2019UNICEM, d\u2019industriels engag\u00e9s et responsables, d\u2019un r\u00e9seau de professionnels de la fili\u00e8re Carri\u00e8res et Mat\u00e9riaux de construction et de nos patrimoines.<\/p>\n<p><a href=\"https:\/\/lavieenpierre.com\">https:\/\/lavieenpierre.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis sa cr\u00e9ation, la marque La Vie en Pierre est pens\u00e9e comme un outil de p\u00e9dagogie qui valorise l\u2019utilisation de la pierre au quotidien. Huit ans apr\u00e8s son lancement \u00e0 l\u2019initiative de l\u2019UNICEM Rh\u00f4ne-Alpes, la marque devient une d\u00e9marche nationale soutenue par l\u2019ensemble des 12 syndicats r\u00e9gionaux m\u00e9tropolitains de l\u2019UNICEM. L\u2019occasion de poursuivre sa mission [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":107080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,6362,10771,10775],"tags":[2403,6669],"class_list":["post-107079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-services-equipements","category-5facades","category-actualites-5facades","tag-pierre","tag-unicem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Vie en Pierre vulgarise d\u00e9sormais la pierre sur toute la France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/la-vie-en-pierre-vulgarise-desormais-la-pierre-sur-toute-la-france\/107079\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Vie en Pierre vulgarise d\u00e9sormais la pierre sur toute la France\" \/>\n<meta property=\"og:description\" content=\"Depuis sa cr\u00e9ation, la marque La Vie en Pierre est pens\u00e9e comme un outil de p\u00e9dagogie qui valorise l\u2019utilisation de la pierre au quotidien. Huit ans apr\u00e8s son lancement \u00e0 l\u2019initiative de l\u2019UNICEM Rh\u00f4ne-Alpes, la marque devient une d\u00e9marche nationale soutenue par l\u2019ensemble des 12 syndicats r\u00e9gionaux m\u00e9tropolitains de l\u2019UNICEM. 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