{"id":107358,"date":"2022-05-09T08:42:38","date_gmt":"2022-05-09T06:42:38","guid":{"rendered":"https:\/\/batijournal.com\/?p=107358"},"modified":"2022-05-09T08:42:38","modified_gmt":"2022-05-09T06:42:38","slug":"lacademie-du-commerce-du-bois","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/lacademie-du-commerce-du-bois\/107358\/","title":{"rendered":"L&rsquo;acad\u00e9mie du Commerce du Bois"},"content":{"rendered":"<p>Le Commerce du Bois (LCB) pr\u00e9sente son Acad\u00e9mie. D\u00e9velopp\u00e9e au format e-learning, elle s\u2019adresse aux professionnels du bois qui souhaitent renforcer leurs connaissances g\u00e9n\u00e9rales du mat\u00e9riau bois, mettre \u00e0 jour leurs connaissances produits et maitriser les argumentaires de ventes afin de \u00ab prescrire le bon bois pour le bon usage \u00bb. L\u2019int\u00e9r\u00eat de ce programme p\u00e9dagogique est d\u2019apporter aux commerciaux des connaissances pr\u00e9cises sur le mat\u00e9riau bois et ses produits d\u00e9riv\u00e9s, afin que les clients finaux b\u00e9n\u00e9ficient de services diff\u00e9renciants et d\u2019une expertise bois reconnue. A l\u2019issue de ces formations, le commercial sera en mesure de conseiller ses clients vers les bois et les produits les plus adapt\u00e9s aux besoins exprim\u00e9s et de positionner, de fa\u00e7on objective, les produits qu\u2019il distribue dans un contexte de concurrence tant au niveau de l\u2019offre bois que de celle des mat\u00e9riaux concurrents. Il connaitra \u00e9galement les bonnes pratiques de mises en \u0153uvre et d\u2019entretien d\u2019o\u00f9 une valeur ajout\u00e9e importante dans sa relation avec les artisans. Ce dispositif b\u00e9n\u00e9ficiera \u00e0 l\u2019ensemble de la fili\u00e8re et notamment aux entreprises de construction qui se verront prodiguer des conseils ind\u00e9pendants. Pour une plus grande souplesse dans le processus d\u2019apprentissage et pour pouvoir \u00e9voluer \u00e0 son rythme, LCB a fait le choix de modules de 30 \u00e0 45 minutes. La plateforme de formation, accessible en ligne sur <a href=\"http:\/\/www.academie.lecommercedubois.org\">www.academie.lecommercedubois.org<\/a> ainsi que sur smartphone, est intuitive, ergonomique et permet \u00e0 l\u2019apprenant de choisir les modules qu\u2019il souhaite suivre mais aussi au manager de conna\u00eetre l\u2019\u00e9volution de l\u2019apprentissage de ses forces de vente. Elle contient des vid\u00e9os d\u2019experts, des activit\u00e9s interactives, des contenus illustr\u00e9s, des cas d\u2019usages, des liens et vid\u00e9os pour aller plus loin, des documents \u00e0 t\u00e9l\u00e9charger, des quizz pour valider les acquis&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Commerce du Bois (LCB) pr\u00e9sente son Acad\u00e9mie. D\u00e9velopp\u00e9e au format e-learning, elle s\u2019adresse aux professionnels du bois qui souhaitent renforcer leurs connaissances g\u00e9n\u00e9rales du mat\u00e9riau bois, mettre \u00e0 jour leurs connaissances produits et maitriser les argumentaires de ventes afin de \u00ab prescrire le bon bois pour le bon usage \u00bb. L\u2019int\u00e9r\u00eat de ce programme [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":107359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,6345,10769,10764],"tags":[517,3699,3698],"class_list":["post-107358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie-marches","category-publications","category-woodsurfer","tag-formation","tag-lcb","tag-le-commerce-du-bois"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;acad\u00e9mie du Commerce du Bois<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/lacademie-du-commerce-du-bois\/107358\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;acad\u00e9mie du Commerce du Bois\" \/>\n<meta property=\"og:description\" content=\"Le Commerce du Bois (LCB) pr\u00e9sente son Acad\u00e9mie. 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