{"id":107937,"date":"2022-10-04T18:07:43","date_gmt":"2022-10-04T16:07:43","guid":{"rendered":"https:\/\/batijournal.com\/?p=107937"},"modified":"2022-10-04T18:07:43","modified_gmt":"2022-10-04T16:07:43","slug":"batimat-firestone-devient-elevate","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/batimat-firestone-devient-elevate\/107937\/","title":{"rendered":"Batimat\u00a0: Firestone devient Elevate"},"content":{"rendered":"<h2>Firestone fait peau neuve sur le salon Batimat et communique sous sa nouvelle identit\u00e9, Elevate. L\u2019entreprise renforce \u00e9galement son activit\u00e9 sur l\u2019ensemble de la fa\u00e7ade et pr\u00e9sente un nouveau produit pour l\u2019occasion.<span class=\"Apple-converted-space\">\u00a0<\/span><\/h2>\n<p>Ravalement de fa\u00e7ade pour Firestone Building Products. La c\u00e9l\u00e8bre marque va peu \u00e0 peu dispara\u00eetre, pour finalement adopter d\u00e9finitivement le nom d\u2019Elevate\u2122. C\u2019est d\u2019ailleurs cette nouvelle appellation qui est mise en avant sur le salon Batimat.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>L\u2019entreprise rejoint \u00e9galement le groupe Holcim et constitue sa Division Holcim Building Envelope. Ce changement d\u2019identit\u00e9 marque \u00e9galement un tournant dans l\u2019activit\u00e9 de la marque.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><b>Une Membrane pour fa\u00e7ade <span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p><i>\u00ab\u00a0Firestone est connue pour son activit\u00e9 d\u2019\u00e9tanch\u00e9it\u00e9 de toiture, mais maintenant, nous allons nous focaliser sur l\u2019enveloppe du b\u00e2timent dans sa totalit\u00e9\u00a0\u00bb,<\/i> nous a expliqu\u00e9 un animateur sur le stand Elevate\u2122. Pour marquer ce changement, l\u2019entreprise a d\u00e9velopp\u00e9 une nouvelle membrane d\u2019\u00e9tanch\u00e9it\u00e9 (\u00e0 l\u2019air et \u00e0 l\u2019eau) auto-ash\u00e9sive RuberWall \u2122 EPDMA SA. Ce produit se destine au march\u00e9 r\u00e9sidentiel et vise \u00e0 assurer l\u2019\u00e9tanch\u00e9it\u00e9 \u00e0 l\u2019air et la protection contre les intemp\u00e9ries des fa\u00e7ades ventil\u00e9es sous bardage.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>La membrane peut \u00eatre appliqu\u00e9e sur ossatures bois et structures m\u00e9talliques dans le cadre d\u2019une extension de maison, d\u2019une cr\u00e9ation de garage ou de la r\u00e9novation \u00e9nerg\u00e9tique d\u2019une fa\u00e7ade. Le produit est disponible dans des largeurs allant de 10 \u00e0 60 cm, pour 0,85 mm d\u2019\u00e9paisseur et 20 m de longueur.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firestone fait peau neuve sur le salon Batimat et communique sous sa nouvelle identit\u00e9, Elevate. L\u2019entreprise renforce \u00e9galement son activit\u00e9 sur l\u2019ensemble de la fa\u00e7ade et pr\u00e9sente un nouveau produit pour l\u2019occasion.\u00a0 Ravalement de fa\u00e7ade pour Firestone Building Products. La c\u00e9l\u00e8bre marque va peu \u00e0 peu dispara\u00eetre, pour finalement adopter d\u00e9finitivement le nom d\u2019Elevate\u2122. C\u2019est [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":107938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6356,10771,10774],"tags":[13121,393,126,167],"class_list":["post-107937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produits-solutions-techniques","category-5facades","category-produits-5facades","tag-batimat-2022","tag-etancheite-2","tag-facade","tag-membrane"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Batimat\u00a0: Firestone devient Elevate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/batimat-firestone-devient-elevate\/107937\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Batimat\u00a0: Firestone devient Elevate\" \/>\n<meta property=\"og:description\" content=\"Firestone fait peau neuve sur le salon Batimat et communique sous sa nouvelle identit\u00e9, Elevate. 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