{"id":109152,"date":"2023-09-04T15:30:05","date_gmt":"2023-09-04T13:30:05","guid":{"rendered":"https:\/\/batijournal.com\/?p=109152"},"modified":"2023-09-04T15:30:05","modified_gmt":"2023-09-04T13:30:05","slug":"le-granule-de-bois-victime-collaterale-de-la-crise-energetique","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/","title":{"rendered":"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique"},"content":{"rendered":"<p>Le granul\u00e9 de bois est une fili\u00e8re encore jeune, qui se structure peu \u00e0 peu pour r\u00e9pondre aux besoins et aux pr\u00e9occupations de ses utilisateurs. Aujourd\u2019hui, 5.5 millions de foyers fran\u00e7ais en maison individuelle se chauffent encore \u00e0 l\u2019\u00e9lectricit\u00e9 et 3 millions de chaudi\u00e8res au fioul restent encore \u00e0 remplacer. Avec la croissance continue des capacit\u00e9s de production, beaucoup de m\u00e9nages peuvent se convertir au granul\u00e9. N\u00e9anmoins, malgr\u00e9 les aides encore en place pour basculer au granul\u00e9, les tensions qui ont secou\u00e9 la fili\u00e8re en 2022 ont impact\u00e9 l\u2019attrait des consommateurs et r\u00e9duit le trafic dans les points de vente. Pour cette rentr\u00e9e 2023, la fili\u00e8re du granul\u00e9 de bois en France veut confirmer ses ambitions et sa solidit\u00e9. Une campagne digitale in\u00e9dite et un site d\u00e9di\u00e9 ont \u00e9t\u00e9 lanc\u00e9s au mois d\u2019ao\u00fbt. Ces outils sont destin\u00e9s \u00e0 conforter les consommateurs dans leur choix et convaincre les utilisateurs de fioul et d\u2019\u00e9lectricit\u00e9 que le granul\u00e9 est une ressource efficace et avantageuse. Le th\u00e8me central de cette campagne de communication est simple : \u00ab le granul\u00e9, l\u2019\u00e9nergie qui n\u2019a rien \u00e0 cacher \u00bb.<\/p>\n<p><a href=\"https:\/\/je-bascule-au-granule.propellet.fr\">https:\/\/je-bascule-au-granule.propellet.fr<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le granul\u00e9 de bois est une fili\u00e8re encore jeune, qui se structure peu \u00e0 peu pour r\u00e9pondre aux besoins et aux pr\u00e9occupations de ses utilisateurs. Aujourd\u2019hui, 5.5 millions de foyers fran\u00e7ais en maison individuelle se chauffent encore \u00e0 l\u2019\u00e9lectricit\u00e9 et 3 millions de chaudi\u00e8res au fioul restent encore \u00e0 remplacer. Avec la croissance continue des [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":109153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,6351,10778,10780,10767,10764],"tags":[12005,443],"class_list":["post-109152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-energie-environnement","category-planete","category-produits-planete","category-produits-woodsurfer","category-woodsurfer","tag-granules-de-bois","tag-propellet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique\" \/>\n<meta property=\"og:description\" content=\"Le granul\u00e9 de bois est une fili\u00e8re encore jeune, qui se structure peu \u00e0 peu pour r\u00e9pondre aux besoins et aux pr\u00e9occupations de ses utilisateurs. Aujourd\u2019hui, 5.5 millions de foyers fran\u00e7ais en maison individuelle se chauffent encore \u00e0 l\u2019\u00e9lectricit\u00e9 et 3 millions de chaudi\u00e8res au fioul restent encore \u00e0 remplacer. Avec la croissance continue des [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T13:30:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2023\/09\/propellet-site-web-granule-de-bois.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1265\" \/>\n\t<meta property=\"og:image:height\" content=\"755\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"St\u00e9phane Miget\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:site\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u00e9phane Miget\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/\"},\"author\":{\"name\":\"St\u00e9phane Miget\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/1dc96ec6957aa1ccb25ebe78bb19f100\"},\"headline\":\"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique\",\"datePublished\":\"2023-09-04T13:30:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/\"},\"wordCount\":212,\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/propellet-site-web-granule-de-bois.png\",\"keywords\":[\"granul\u00e9s de bois\",\"propellet\"],\"articleSection\":[\"Actualit\u00e9s\",\"\u00c9nergie &amp; Environnement\",\"zz_Plan\u00e8te B\u00e2timent\",\"zz_Produits - Plan\u00e8te\",\"zz_Produits - Woodsurfer\",\"zz_Woodsurfer\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/\",\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/\",\"name\":\"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/propellet-site-web-granule-de-bois.png\",\"datePublished\":\"2023-09-04T13:30:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/1dc96ec6957aa1ccb25ebe78bb19f100\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/#primaryimage\",\"url\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/propellet-site-web-granule-de-bois.png\",\"contentUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/propellet-site-web-granule-de-bois.png\",\"width\":1265,\"height\":755},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\\\/109152\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/batijournal.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/category\\\/actualites\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\",\"url\":\"https:\\\/\\\/batijournal.com\\\/\",\"name\":\"Batijournal\",\"description\":\"L&#039;actualit\u00e9 du b\u00e2timent\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/batijournal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/1dc96ec6957aa1ccb25ebe78bb19f100\",\"name\":\"St\u00e9phane Miget\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g\",\"caption\":\"St\u00e9phane Miget\"},\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/author\\\/stephane\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/","og_locale":"fr_FR","og_type":"article","og_title":"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique","og_description":"Le granul\u00e9 de bois est une fili\u00e8re encore jeune, qui se structure peu \u00e0 peu pour r\u00e9pondre aux besoins et aux pr\u00e9occupations de ses utilisateurs. Aujourd\u2019hui, 5.5 millions de foyers fran\u00e7ais en maison individuelle se chauffent encore \u00e0 l\u2019\u00e9lectricit\u00e9 et 3 millions de chaudi\u00e8res au fioul restent encore \u00e0 remplacer. Avec la croissance continue des [&hellip;]","og_url":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/","og_site_name":"Batijournal","article_published_time":"2023-09-04T13:30:05+00:00","og_image":[{"width":1265,"height":755,"url":"https:\/\/batijournal.com\/wp-content\/uploads\/2023\/09\/propellet-site-web-granule-de-bois.png","type":"image\/png"}],"author":"St\u00e9phane Miget","twitter_card":"summary_large_image","twitter_creator":"@bati_journal","twitter_site":"@bati_journal","twitter_misc":{"\u00c9crit par":"St\u00e9phane Miget","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/#article","isPartOf":{"@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/"},"author":{"name":"St\u00e9phane Miget","@id":"https:\/\/batijournal.com\/#\/schema\/person\/1dc96ec6957aa1ccb25ebe78bb19f100"},"headline":"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique","datePublished":"2023-09-04T13:30:05+00:00","mainEntityOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/"},"wordCount":212,"image":{"@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2023\/09\/propellet-site-web-granule-de-bois.png","keywords":["granul\u00e9s de bois","propellet"],"articleSection":["Actualit\u00e9s","\u00c9nergie &amp; Environnement","zz_Plan\u00e8te B\u00e2timent","zz_Produits - Plan\u00e8te","zz_Produits - Woodsurfer","zz_Woodsurfer"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/","url":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/","name":"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique","isPartOf":{"@id":"https:\/\/batijournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/#primaryimage"},"image":{"@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2023\/09\/propellet-site-web-granule-de-bois.png","datePublished":"2023-09-04T13:30:05+00:00","author":{"@id":"https:\/\/batijournal.com\/#\/schema\/person\/1dc96ec6957aa1ccb25ebe78bb19f100"},"breadcrumb":{"@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/#primaryimage","url":"https:\/\/batijournal.com\/wp-content\/uploads\/2023\/09\/propellet-site-web-granule-de-bois.png","contentUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2023\/09\/propellet-site-web-granule-de-bois.png","width":1265,"height":755},{"@type":"BreadcrumbList","@id":"https:\/\/batijournal.com\/index.php\/le-granule-de-bois-victime-collaterale-de-la-crise-energetique\/109152\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/batijournal.com\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/batijournal.com\/index.php\/category\/actualites\/"},{"@type":"ListItem","position":3,"name":"Le granul\u00e9 de bois, victime collat\u00e9rale de la crise \u00e9nerg\u00e9tique"}]},{"@type":"WebSite","@id":"https:\/\/batijournal.com\/#website","url":"https:\/\/batijournal.com\/","name":"Batijournal","description":"L&#039;actualit\u00e9 du b\u00e2timent","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/batijournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/batijournal.com\/#\/schema\/person\/1dc96ec6957aa1ccb25ebe78bb19f100","name":"St\u00e9phane Miget","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g","caption":"St\u00e9phane Miget"},"url":"https:\/\/batijournal.com\/index.php\/author\/stephane\/"}]}},"_links":{"self":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/109152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=109152"}],"version-history":[{"count":0,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/109152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media\/109153"}],"wp:attachment":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=109152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=109152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=109152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}