{"id":110811,"date":"2024-06-27T17:41:45","date_gmt":"2024-06-27T15:41:45","guid":{"rendered":"https:\/\/batijournal.com\/?p=110811"},"modified":"2024-06-27T17:41:45","modified_gmt":"2024-06-27T15:41:45","slug":"tryba-poursuit-son-plan-de-developpement","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/tryba-poursuit-son-plan-de-developpement\/110811\/","title":{"rendered":"TRYBA poursuit son plan de d\u00e9veloppement"},"content":{"rendered":"

TRYBA maintient son leadership et vise les 350 espaces conseils en 2027. Une ambition soutenue par un repositionnement de marque et une strat\u00e9gie de diversification. L’aluminier se positionne aujourd\u2019hui comme la r\u00e9f\u00e9rence de l\u2019\u00e9quipement technique et durable en mati\u00e8re de menuiseries, d\u2019embellissement, d\u2019agrandissement et d\u2019isolation de l\u2019habitat. Apr\u00e8s deux ann\u00e9es de croissance, le march\u00e9 de la fen\u00eatre baisse en 2023. Avec 19 millions de logements \u00e0 r\u00e9nover, le secteur de la r\u00e9novation reste le premier levier de croissance pour le march\u00e9 des fen\u00eatres. Dans ce contexte, TRYBA r\u00e9siste gr\u00e2ce \u00e0 un rythme de d\u00e9veloppement soutenu en 2024 avec l\u2019ouverture de 19 nouveaux espaces conseils, dont 10 par de nouveaux concessionnaires et 9 par des concessionnaires fid\u00e8les \u00e0 la marque qui ouvrent un nouvel espace sur leur zone de chalandise. Le fabricant peut s\u2019appuyer sur un haut niveau d\u2019expertise et de service, \u00e9tay\u00e9 par un investissement important dans la digitalisation et son parcours client, le tout dans une logique d\u2019excellence durable et responsable.<\/p>\n","protected":false},"excerpt":{"rendered":"

TRYBA maintient son leadership et vise les 350 espaces conseils en 2027. Une ambition soutenue par un repositionnement de marque et une strat\u00e9gie de diversification. L’aluminier se positionne aujourd\u2019hui comme la r\u00e9f\u00e9rence de l\u2019\u00e9quipement technique et durable en mati\u00e8re de menuiseries, d\u2019embellissement, d\u2019agrandissement et d\u2019isolation de l\u2019habitat. Apr\u00e8s deux ann\u00e9es de croissance, le march\u00e9 de […]<\/p>\n","protected":false},"author":17,"featured_media":102577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,6362,10771,10775],"tags":[1016],"class_list":["post-110811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-services-equipements","category-5facades","category-actualites-5facades","tag-menuiseries"],"yoast_head":"\nTRYBA poursuit son plan de d\u00e9veloppement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/tryba-poursuit-son-plan-de-developpement\/110811\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRYBA poursuit son plan de d\u00e9veloppement\" \/>\n<meta property=\"og:description\" content=\"TRYBA maintient son leadership et vise les 350 espaces conseils en 2027. Une ambition soutenue par un repositionnement de marque et une strat\u00e9gie de diversification. L’aluminier se positionne aujourd\u2019hui comme la r\u00e9f\u00e9rence de l\u2019\u00e9quipement technique et durable en mati\u00e8re de menuiseries, d\u2019embellissement, d\u2019agrandissement et d\u2019isolation de l\u2019habitat. 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