{"id":111478,"date":"2025-01-30T14:01:53","date_gmt":"2025-01-30T13:01:53","guid":{"rendered":"https:\/\/batijournal.com\/?p=111478"},"modified":"2025-01-30T14:01:53","modified_gmt":"2025-01-30T13:01:53","slug":"isover-fait-le-choix-du-recyclage-pour-ses-emballages","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/isover-fait-le-choix-du-recyclage-pour-ses-emballages\/111478\/","title":{"rendered":"Isover fait le choix du recyclage pour ses emballages"},"content":{"rendered":"

Isover fait le choix du recyclage au d\u00e9triment de la visibilit\u00e9 de son identit\u00e9 de marque symbolis\u00e9e par son jaune iconique. Les nouveaux films d’emballage plastiques des rouleaux de laine de verre Isover sont d\u00e9sormais enti\u00e8rement transparents ou avec une surface encr\u00e9e inf\u00e9rieure \u00e0 10 %, permettant d’en faire des packs enti\u00e8rement recyclables en boucle ferm\u00e9e. La marque a \u00e9galement diminu\u00e9 la quantit\u00e9 de plastique et int\u00e9gr\u00e9 de la mati\u00e8re recycl\u00e9e dans ses emballages. Isover a int\u00e9gr\u00e9 les besoins et contraintes des fournisseurs ainsi que les retours et id\u00e9es des clients. Cette co-cr\u00e9ation d’un packaging plus respectueux de l’environnement r\u00e9pond aux contraintes techniques des clients, notamment celle de conserver la m\u00eame r\u00e9sistance qu’auparavant. Aucun compromis n’a \u00e9t\u00e9 fait sur la r\u00e9sistance et les propri\u00e9t\u00e9s m\u00e9caniques des films qui assurent toujours la parfaite compression des isolants, limitant ainsi le nombre de camions sur les routes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Isover fait le choix du recyclage au d\u00e9triment de la visibilit\u00e9 de son identit\u00e9 de marque symbolis\u00e9e par son jaune iconique. Les nouveaux films d’emballage plastiques des rouleaux de laine de verre Isover sont d\u00e9sormais enti\u00e8rement transparents ou avec une surface encr\u00e9e inf\u00e9rieure \u00e0 10 %, permettant d’en faire des packs enti\u00e8rement recyclables en boucle […]<\/p>\n","protected":false},"author":17,"featured_media":111479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6356,10771,10775,10781,10778],"tags":[392],"class_list":["post-111478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produits-solutions-techniques","category-5facades","category-actualites-5facades","category-publications-planete","category-planete","tag-isolation-2"],"yoast_head":"\nIsover fait le choix du recyclage pour ses emballages<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/isover-fait-le-choix-du-recyclage-pour-ses-emballages\/111478\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isover fait le choix du recyclage pour ses emballages\" \/>\n<meta property=\"og:description\" content=\"Isover fait le choix du recyclage au d\u00e9triment de la visibilit\u00e9 de son identit\u00e9 de marque symbolis\u00e9e par son jaune iconique. 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