{"id":112204,"date":"2025-10-02T11:24:49","date_gmt":"2025-10-02T09:24:49","guid":{"rendered":"https:\/\/batijournal.com\/?p=112204"},"modified":"2025-10-02T11:53:16","modified_gmt":"2025-10-02T09:53:16","slug":"strategie-bas-carbone-spurgin-rachete-activhome","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/","title":{"rendered":"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home"},"content":{"rendered":"<p><em>Pierre Bollard, directeur g\u00e9n\u00e9ral de Spurgin<\/em><\/p>\n<p><strong>Pr<\/strong><strong>\u00e9fabricateur b\u00e9ton depuis pr<\/strong><strong>\u00e8<\/strong><strong>s d<\/strong><strong>\u2019<\/strong><strong>un demi-si<\/strong><strong>\u00e8<\/strong><strong>cle, Spurgin a annonc\u00e9 <\/strong><strong>fin 2024 le rachat d<\/strong><strong>\u2019<\/strong><strong>Activ<\/strong><strong>\u2019<\/strong><strong>Home, pionni<\/strong><strong>\u00e8<\/strong><strong>re des solutions constructives bois-paille. Une nouvelle \u00e9tape pour le fabricant de pr\u00e9murs, qui entend renforcer son offre bas carbone et d\u00e9velopper les techniques biosourc\u00e9es <\/strong><strong>\u00e0 l<\/strong><strong>\u2019\u00e9chelle industrielle. Un investissement de 4 millions d<\/strong><strong>\u2019<\/strong><strong>euros<\/strong><strong> annonc\u00e9 le 26 septembre 2025 <\/strong><strong>concr<\/strong><strong>\u00e9tisera ce projet.<\/strong><\/p>\n<p>Cr\u00e9\u00e9e en 1978, <a href=\"https:\/\/batijournal.com\/index.php\/une-nouvelle-usine-spurgin-dediee-a-la-prefabrication-en-beton-de-bois\/110767\/\" target=\"_blank\" rel=\"noopener\">Spurgin<\/a> est le leader fran\u00e7ais du pr\u00e9mur pour tous les secteurs de la construction \u2013 logements collectifs, \u00e9quipements scolaires, sant\u00e9 ou encore b\u00e2timents industriels. Apr\u00e8s avoir investi 13 millions d\u2019euros en 2024 dans une unit\u00e9 de production de b\u00e9ton de bois \u00e0 Migni\u00e8res (Eure-et-Loir), l\u2019entreprise poursuit son d\u00e9ploiement. <em>\u00ab Nous associons d\u00e9sormais notre savoir-faire industriel \u00e0 la vision pionni\u00e8re d\u2019Activ\u2019Home pour d\u00e9multiplier la port\u00e9e d\u2019une solution constructive biosourc\u00e9e, innovante et parfaitement adapt\u00e9e aux enjeux climatiques \u00bb<\/em>, explique Pierre Bollard, directeur g\u00e9n\u00e9ral de Spurgin et porteur du projet de rachat.<\/p>\n<h2><strong>Mur bois-paille industrialis\u00e9<\/strong><\/h2>\n<p>Fond\u00e9e en 2011, Activ\u2019Home a d\u00e9velopp\u00e9 le proc\u00e9d\u00e9 brevet\u00e9 Ecostrauv\u00ae, permettant la fabrication de modules bois-paille qui associent ossature et isolation. Laur\u00e9ate du Concours national d\u2019innovation du Grand Plan d\u2019investissement 2020 et <em>\u00ab Coup de c\u0153ur \u00bb<\/em> du jury Energy Sprong en 2021, la jeune soci\u00e9t\u00e9 a d\u00e9montr\u00e9 la pertinence technique et environnementale de ses produits : murs porteurs jusqu\u2019\u00e0 R+2, r\u00e9sistance thermique \u00e9lev\u00e9e (R de 5 \u00e0 7,5 m\u00b2.K\/W), confort d\u2019\u00e9t\u00e9 renforc\u00e9 gr\u00e2ce au d\u00e9phasage thermique de la paille, et bilan carbone positif.<\/p>\n<p>Jusqu\u2019ici, Activ\u2019Home produisait en volumes limit\u00e9s, selon une approche plus artisanale qu\u2019industrielle. L&rsquo;outil d\u00e9velopp\u00e9 par Erick Rigaudie, fondateur et ing\u00e9nieur, qui a mis \u00a0au point le proc\u00e9d\u00e9 brevet\u00e9 Ecostrauv\u00ae, est pourtant totalement \u00a0adaptable \u00e0 une production \u00e0 grande \u00e9chelle. Ce ce qui sera fait avec le soutien financier de Spurgin : un investissement de 4 millions d\u2019euros permettra, d\u00e8s le premier semestre 2026, \u00e0 la nouvelle usine de Reugny (Indre-et-Loire) de produire 60 000 m\u00b2 de murs et fa\u00e7ades par an.<\/p>\n<h2><strong>R\u00e9pondre \u00e0 l<\/strong><strong>\u2019<\/strong><strong>urgence climatique avec une offre multimat\u00e9riaux<\/strong><\/h2>\n<p>Pour Spurgin, cette op\u00e9ration d\u00e9passe la simple logique industrielle. <em>\u00ab Nous vivons un moment charni\u00e8re \u00bb<\/em>, insiste Pierre Bollard, tr\u00e8s soucieux des cons\u00e9quences du changement climatique sur nos modes de vie. <em>\u00ab Les vagues de chaleur que l\u2019on observait en Inde ou au Moyen-Orient deviennent une perspective r\u00e9aliste pour Paris et nos m\u00e9tropoles. \u00c0 50 \u00b0C, un b\u00e2timent mal con\u00e7u n\u2019est plus habitable. \u00bb<\/em> Dans ce contexte, l\u2019industriel milite pour une meilleure prise en compte du d\u00e9phasage thermique dans la r\u00e9glementation et pour des paliers carbone plus exigeants \u00e0 l\u2019encontre de certains lobbies, dont parfois celui du b\u00e9ton.<\/p>\n<p>En revanche, cette strat\u00e9gie n\u2019oppose pas les mat\u00e9riaux, mais les associe : b\u00e9ton pour l\u2019inertie, bois-paille pour l\u2019isolation et le stockage carbone. <em>\u00ab Un b\u00e2timent performant est un b\u00e2timent qui combine plusieurs mat\u00e9riaux, en fonction de son orientation, de son usage et de ses besoins \u00bb,<\/em> explique encore Pierre Bollard. Mais son objectif est bien de d\u00e9velopper une offre industrielle dans un secteur encore tr\u00e8s artisanal : <em>\u00ab Notre ambition est de fournir en juste-\u00e0-temps aussi bien les chantiers publics de grande ampleur que les chantiers priv\u00e9s, avec des \u00e9l\u00e9ments sur-mesure int\u00e9grant diff\u00e9rentes options, y compris les menuiseries. \u00bb<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9fabricateur b\u00e9ton depuis pr\u00e8s d\u2019un demi-si\u00e8cle, Spurgin a annonc\u00e9 fin 2024 le rachat d\u2019Activ\u2019Home, pionni\u00e8re des solutions constructives bois-paille. Une nouvelle \u00e9tape pour le fabricant de pr\u00e9murs, qui entend renforcer son offre bas carbone et d\u00e9velopper les techniques biosourc\u00e9es \u00e0 l\u2019\u00e9chelle industrielle. Un investissement de 4 millions d\u2019euros annonc\u00e9 le 26 septembre 2025 concr\u00e9tisera ce projet.<\/p>\n","protected":false},"author":18,"featured_media":112205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10736,10530],"tags":[],"class_list":["post-112204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home<\/title>\n<meta name=\"description\" content=\"Pr\u00e9fabricateur b\u00e9ton depuis pr\u00e8s d\u2019un demi-si\u00e8cle, Spurgin a annonc\u00e9 fin 2024 le rachat d\u2019Activ\u2019Home, pionni\u00e8re des solutions constructives bois-paille. Une nouvelle \u00e9tape pour le fabricant de pr\u00e9murs, qui entend renforcer son offre bas carbone et d\u00e9velopper les techniques biosourc\u00e9es \u00e0 l\u2019\u00e9chelle industrielle. Un investissement de 4 millions d\u2019euros annonc\u00e9 le 26 septembre 2025 concr\u00e9tisera ce projet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home\" \/>\n<meta property=\"og:description\" content=\"Pr\u00e9fabricateur b\u00e9ton depuis pr\u00e8s d\u2019un demi-si\u00e8cle, Spurgin a annonc\u00e9 fin 2024 le rachat d\u2019Activ\u2019Home, pionni\u00e8re des solutions constructives bois-paille. Une nouvelle \u00e9tape pour le fabricant de pr\u00e9murs, qui entend renforcer son offre bas carbone et d\u00e9velopper les techniques biosourc\u00e9es \u00e0 l\u2019\u00e9chelle industrielle. Un investissement de 4 millions d\u2019euros annonc\u00e9 le 26 septembre 2025 concr\u00e9tisera ce projet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-02T09:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T09:53:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucien B\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:site\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucien B\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/\"},\"author\":{\"name\":\"Lucien B\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/4c7c7cef61be850f1b82b3492a006f17\"},\"headline\":\"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home\",\"datePublished\":\"2025-10-02T09:24:49+00:00\",\"dateModified\":\"2025-10-02T09:53:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/\"},\"wordCount\":595,\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg\",\"articleSection\":[\"A la Une\",\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/\",\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/\",\"name\":\"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg\",\"datePublished\":\"2025-10-02T09:24:49+00:00\",\"dateModified\":\"2025-10-02T09:53:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/4c7c7cef61be850f1b82b3492a006f17\"},\"description\":\"Pr\u00e9fabricateur b\u00e9ton depuis pr\u00e8s d\u2019un demi-si\u00e8cle, Spurgin a annonc\u00e9 fin 2024 le rachat d\u2019Activ\u2019Home, pionni\u00e8re des solutions constructives bois-paille. Une nouvelle \u00e9tape pour le fabricant de pr\u00e9murs, qui entend renforcer son offre bas carbone et d\u00e9velopper les techniques biosourc\u00e9es \u00e0 l\u2019\u00e9chelle industrielle. Un investissement de 4 millions d\u2019euros annonc\u00e9 le 26 septembre 2025 concr\u00e9tisera ce projet.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/#primaryimage\",\"url\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg\",\"contentUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg\",\"width\":2000,\"height\":1100,\"caption\":\"Spurgin acc\u00e9l\u00e8re sa strat\u00e9gie bas carbone avec l\u2019acquisition d\u2019Activ\u2019Home\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/strategie-bas-carbone-spurgin-rachete-activhome\\\/112204\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/batijournal.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A la Une\",\"item\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/category\\\/a-la-une\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\",\"url\":\"https:\\\/\\\/batijournal.com\\\/\",\"name\":\"Batijournal\",\"description\":\"L&#039;actualit\u00e9 du b\u00e2timent\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/batijournal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/4c7c7cef61be850f1b82b3492a006f17\",\"name\":\"Lucien B\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e53691871877667ca1b4481ee38eed4e735d5de53ad94ab51ac26fd8125e321?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e53691871877667ca1b4481ee38eed4e735d5de53ad94ab51ac26fd8125e321?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e53691871877667ca1b4481ee38eed4e735d5de53ad94ab51ac26fd8125e321?s=96&d=mm&r=g\",\"caption\":\"Lucien B\"},\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/author\\\/victor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home","description":"Pr\u00e9fabricateur b\u00e9ton depuis pr\u00e8s d\u2019un demi-si\u00e8cle, Spurgin a annonc\u00e9 fin 2024 le rachat d\u2019Activ\u2019Home, pionni\u00e8re des solutions constructives bois-paille. Une nouvelle \u00e9tape pour le fabricant de pr\u00e9murs, qui entend renforcer son offre bas carbone et d\u00e9velopper les techniques biosourc\u00e9es \u00e0 l\u2019\u00e9chelle industrielle. Un investissement de 4 millions d\u2019euros annonc\u00e9 le 26 septembre 2025 concr\u00e9tisera ce projet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/","og_locale":"fr_FR","og_type":"article","og_title":"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home","og_description":"Pr\u00e9fabricateur b\u00e9ton depuis pr\u00e8s d\u2019un demi-si\u00e8cle, Spurgin a annonc\u00e9 fin 2024 le rachat d\u2019Activ\u2019Home, pionni\u00e8re des solutions constructives bois-paille. Une nouvelle \u00e9tape pour le fabricant de pr\u00e9murs, qui entend renforcer son offre bas carbone et d\u00e9velopper les techniques biosourc\u00e9es \u00e0 l\u2019\u00e9chelle industrielle. Un investissement de 4 millions d\u2019euros annonc\u00e9 le 26 septembre 2025 concr\u00e9tisera ce projet.","og_url":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/","og_site_name":"Batijournal","article_published_time":"2025-10-02T09:24:49+00:00","article_modified_time":"2025-10-02T09:53:16+00:00","og_image":[{"width":2000,"height":1100,"url":"https:\/\/batijournal.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg","type":"image\/jpeg"}],"author":"Lucien B","twitter_card":"summary_large_image","twitter_creator":"@bati_journal","twitter_site":"@bati_journal","twitter_misc":{"\u00c9crit par":"Lucien B","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/#article","isPartOf":{"@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/"},"author":{"name":"Lucien B","@id":"https:\/\/batijournal.com\/#\/schema\/person\/4c7c7cef61be850f1b82b3492a006f17"},"headline":"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home","datePublished":"2025-10-02T09:24:49+00:00","dateModified":"2025-10-02T09:53:16+00:00","mainEntityOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/"},"wordCount":595,"image":{"@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg","articleSection":["A la Une","Actualit\u00e9s"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/","url":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/","name":"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home","isPartOf":{"@id":"https:\/\/batijournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/#primaryimage"},"image":{"@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg","datePublished":"2025-10-02T09:24:49+00:00","dateModified":"2025-10-02T09:53:16+00:00","author":{"@id":"https:\/\/batijournal.com\/#\/schema\/person\/4c7c7cef61be850f1b82b3492a006f17"},"description":"Pr\u00e9fabricateur b\u00e9ton depuis pr\u00e8s d\u2019un demi-si\u00e8cle, Spurgin a annonc\u00e9 fin 2024 le rachat d\u2019Activ\u2019Home, pionni\u00e8re des solutions constructives bois-paille. Une nouvelle \u00e9tape pour le fabricant de pr\u00e9murs, qui entend renforcer son offre bas carbone et d\u00e9velopper les techniques biosourc\u00e9es \u00e0 l\u2019\u00e9chelle industrielle. Un investissement de 4 millions d\u2019euros annonc\u00e9 le 26 septembre 2025 concr\u00e9tisera ce projet.","breadcrumb":{"@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/#primaryimage","url":"https:\/\/batijournal.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg","contentUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-02-a-11.22.12-copie.jpg","width":2000,"height":1100,"caption":"Spurgin acc\u00e9l\u00e8re sa strat\u00e9gie bas carbone avec l\u2019acquisition d\u2019Activ\u2019Home"},{"@type":"BreadcrumbList","@id":"https:\/\/batijournal.com\/index.php\/strategie-bas-carbone-spurgin-rachete-activhome\/112204\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/batijournal.com\/"},{"@type":"ListItem","position":2,"name":"A la Une","item":"https:\/\/batijournal.com\/index.php\/category\/a-la-une\/"},{"@type":"ListItem","position":3,"name":"strat\u00e9gie bas carbone : Spurgin rach\u00e8te Activ\u2019Home"}]},{"@type":"WebSite","@id":"https:\/\/batijournal.com\/#website","url":"https:\/\/batijournal.com\/","name":"Batijournal","description":"L&#039;actualit\u00e9 du b\u00e2timent","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/batijournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/batijournal.com\/#\/schema\/person\/4c7c7cef61be850f1b82b3492a006f17","name":"Lucien B","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7e53691871877667ca1b4481ee38eed4e735d5de53ad94ab51ac26fd8125e321?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7e53691871877667ca1b4481ee38eed4e735d5de53ad94ab51ac26fd8125e321?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e53691871877667ca1b4481ee38eed4e735d5de53ad94ab51ac26fd8125e321?s=96&d=mm&r=g","caption":"Lucien B"},"url":"https:\/\/batijournal.com\/index.php\/author\/victor\/"}]}},"_links":{"self":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/112204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=112204"}],"version-history":[{"count":0,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/112204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media\/112205"}],"wp:attachment":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=112204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=112204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=112204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}