{"id":112704,"date":"2026-01-05T09:30:13","date_gmt":"2026-01-05T08:30:13","guid":{"rendered":"https:\/\/batijournal.com\/?p=112704"},"modified":"2025-12-23T15:10:48","modified_gmt":"2025-12-23T14:10:48","slug":"2portzamparc-livre-le-nouveau-flagship-dior-a-pekin","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/2portzamparc-livre-le-nouveau-flagship-dior-a-pekin\/112704\/","title":{"rendered":"2Portzamparc livre le nouveau flagship Dior \u00e0 P\u00e9kin"},"content":{"rendered":"<p class=\"p1\">L\u2019agence 2Portzamparc a livr\u00e9 en d\u00e9cembre 2025 le nouveau flagship de <a href=\"chatgpt:\/\/generic-entity?number=0\"><span class=\"s1\">Christian Dior Couture<\/span><\/a> \u00e0 P\u00e9kin, dans le quartier de Sanlitun. Con\u00e7u par <a href=\"chatgpt:\/\/generic-entity?number=1\"><span class=\"s1\">Christian de Portzamparc<\/span><\/a>, ce projet s\u2019inscrit dans la continuit\u00e9 des flagships Dior r\u00e9alis\u00e9s pr\u00e9c\u00e9demment \u00e0 S\u00e9oul et \u00e0 Gen\u00e8ve. Il s\u2019agit de la troisi\u00e8me collaboration entre l\u2019architecte et la maison de couture.<\/p>\n<p class=\"p1\">Implant\u00e9 au c\u0153ur d\u2019un ensemble urbain con\u00e7u par <a href=\"chatgpt:\/\/generic-entity?number=2\"><span class=\"s1\">Kengo Kuma<\/span><\/a> et Oval, le b\u00e2timent prend place dans un \u00eelot compos\u00e9 de quatre constructions organis\u00e9es autour d\u2019une place en contrebas. Le projet repose sur la r\u00e9habilitation d\u2019un b\u00e2timent existant, transform\u00e9 pour accueillir des espaces de vente, des salons VIP, une terrasse priv\u00e9e au dernier \u00e9tage ainsi qu\u2019un restaurant.<\/p>\n<p class=\"p1\">L\u2019\u00e9criture architecturale repose sur une composition sculpturale marqu\u00e9e par quatorze coques blanches en forme de feuilles incurv\u00e9es, parfois enroul\u00e9es en spirale. Ces \u00e9l\u00e9ments verticaux, d\u2019une hauteur comprise entre 20 et 25 m\u00e8tres, soutiennent un grand plan de toiture unifiant l\u2019ensemble du b\u00e2timent. Leur dessin fait r\u00e9f\u00e9rence aux drap\u00e9s des toiles utilis\u00e9es par Christian Dior dans la cr\u00e9ation de ses robes.<\/p>\n<p class=\"p1\">Les coques sont r\u00e9alis\u00e9es en r\u00e9sine et assembl\u00e9es avec une pr\u00e9cision inspir\u00e9e des techniques de construction a\u00e9ronautique. Elles s\u2019articulent avec des fa\u00e7ades vitr\u00e9es et des murs constitu\u00e9s de tuiles de verre dor\u00e9es. Ces tuiles, dont la forme varie l\u00e9g\u00e8rement, cr\u00e9ent une vibration de la surface et participent au traitement de la lumi\u00e8re sur l\u2019enveloppe du b\u00e2timent. L\u2019assemblage sp\u00e9cifique des diff\u00e9rents \u00e9l\u00e9ments g\u00e9n\u00e8re un jeu d\u2019ombres et de transparences qui \u00e9volue selon les conditions d\u2019\u00e9clairage.<\/p>\n<p class=\"p1\">De jour, l\u2019alternance entre les coques blanches et les surfaces vitr\u00e9es ouvre des vues ponctuelles sur le quartier de Sanlitun. La nuit, l\u2019\u00e9clairage int\u00e9rieur met en valeur la silhouette du b\u00e2timent et la texture des fa\u00e7ades en verre, renfor\u00e7ant la pr\u00e9sence du flagship dans son environnement urbain.<\/p>\n<p class=\"p1\">Ce projet illustre l\u2019approche d\u00e9velopp\u00e9e par Christian de Portzamparc pour les flagships Dior, con\u00e7us comme une collection architecturale, o\u00f9 la forme, la mati\u00e8re et la lumi\u00e8re participent \u00e0 l\u2019identit\u00e9 du lieu tout en dialoguant avec le contexte urbain dans lequel il s\u2019inscrit.<\/p>\n<p>Photo Flagship Dior Beijing \u00a9Zhu-Yumeng<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019agence 2Portzamparc a livr\u00e9 en d\u00e9cembre 2025 le nouveau flagship de Christian Dior Couture \u00e0 P\u00e9kin, dans le quartier de Sanlitun. Con\u00e7u par Christian de Portzamparc, ce projet s\u2019inscrit dans la continuit\u00e9 des flagships Dior r\u00e9alis\u00e9s pr\u00e9c\u00e9demment \u00e0 S\u00e9oul et \u00e0 Gen\u00e8ve. Il s\u2019agit de la troisi\u00e8me collaboration entre l\u2019architecte et la maison de couture. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":112705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10736,10530],"tags":[],"class_list":["post-112704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2Portzamparc livre le nouveau flagship Dior \u00e0 P\u00e9kin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/2portzamparc-livre-le-nouveau-flagship-dior-a-pekin\/112704\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2Portzamparc livre le nouveau flagship Dior \u00e0 P\u00e9kin\" \/>\n<meta property=\"og:description\" content=\"L\u2019agence 2Portzamparc a livr\u00e9 en d\u00e9cembre 2025 le nouveau flagship de Christian Dior Couture \u00e0 P\u00e9kin, dans le quartier de Sanlitun. Con\u00e7u par Christian de Portzamparc, ce projet s\u2019inscrit dans la continuit\u00e9 des flagships Dior r\u00e9alis\u00e9s pr\u00e9c\u00e9demment \u00e0 S\u00e9oul et \u00e0 Gen\u00e8ve. Il s\u2019agit de la troisi\u00e8me collaboration entre l\u2019architecte et la maison de couture. 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