{"id":112967,"date":"2026-02-04T10:19:25","date_gmt":"2026-02-04T09:19:25","guid":{"rendered":"https:\/\/batijournal.com\/?p=112967"},"modified":"2026-02-04T10:19:25","modified_gmt":"2026-02-04T09:19:25","slug":"le-consommateur-comme-acteur-du-bois-responsable","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/le-consommateur-comme-acteur-du-bois-responsable\/112967\/","title":{"rendered":"Le consommateur comme acteur du bois responsable"},"content":{"rendered":"<p>Le consommateur occupe une place croissante dans le d\u00e9veloppement d\u2019une fili\u00e8re bois plus responsable. Focus sur le r\u00f4le de la p\u00e9dagogie et du marketing pour mieux valoriser les choix durables et accompagner l\u2019\u00e9volution des usages.<\/p>\n<p>Avec les interventions de :<\/p>\n<ul>\n<li>J\u00e9r\u00f4me Martinez, responsable \u2013 Bois de France<\/li>\n<li>Ana\u00efs Laffont, responsable du p\u00f4le production \u2013 Fibois Aura<\/li>\n<\/ul>\n<p>\u00c0 l\u2019occasion sur salon Eurobois, qui se tient \u00e0 Lyon Eurexpo du 3 au 6 f\u00e9vrier 2026, les \u00e9quipes de batijournal TV sont pr\u00e9sentes avec une nouvelle \u00e9dition de son plateau TV. A l\u2019occasion de cette rencontre d\u00e9di\u00e9e \u00e0 la fili\u00e8re bois, batijournal est en direct sur la Wood Arena. Tout au long de l\u2019\u00e9v\u00e9nement, retrouvez interviews, \u00e9changes et temps forts autour de l\u2019actualit\u00e9 de la fili\u00e8re.<\/p>\n<p><iframe loading=\"lazy\" title=\"Quand le consommateur devient acteur du bois responsable\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/svzLzC39hkM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le consommateur occupe une place croissante dans le d\u00e9veloppement d\u2019une fili\u00e8re bois plus responsable. Focus sur le r\u00f4le de la p\u00e9dagogie et du marketing pour mieux valoriser les choix durables et accompagner l\u2019\u00e9volution des usages.<\/p>\n","protected":false},"author":1,"featured_media":112968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10736,10530,11200],"tags":[],"class_list":["post-112967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualites","category-batijournal-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le consommateur comme acteur du bois responsable<\/title>\n<meta name=\"description\" content=\"Le consommateur occupe une place croissante dans le d\u00e9veloppement d\u2019une fili\u00e8re bois plus responsable. 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