{"id":113276,"date":"2026-03-25T09:57:21","date_gmt":"2026-03-25T08:57:21","guid":{"rendered":"https:\/\/batijournal.com\/?p=113276"},"modified":"2026-03-25T09:57:21","modified_gmt":"2026-03-25T08:57:21","slug":"alexandre-bistes-prend-la-tete-de-la-strategic-unit-de-technal","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/alexandre-bistes-prend-la-tete-de-la-strategic-unit-de-technal\/113276\/","title":{"rendered":"Alexandre Bistes prend la t\u00eate de la Strategic Unit de Technal"},"content":{"rendered":"<p><strong>Il succ\u00e8de \u00e0 Nicole Perez et entend poursuivre le d\u00e9veloppement de la marque, notamment sur le segment de l\u2019habitat.<\/strong><\/p>\n<p>Le gammiste aluminium Technal a annonc\u00e9 la nomination d\u2019Alexandre Bistes en tant que directeur Strategic Unit pour la France. Dipl\u00f4m\u00e9 de l\u2019\u00c9cole Sup\u00e9rieure de Commerce de Pau et titulaire d\u2019un master en marketing et communication de l\u2019ESC Toulouse, Alexandre Bistes a d\u00e9but\u00e9 sa carri\u00e8re dans la publicit\u00e9, au sein du groupe DDB, avant de s\u2019orienter vers la vente chez Acapela Group, puis chez Hydro. Il y \u00e9tait en charge des relations avec les clients extrudeurs, repr\u00e9sentant les diff\u00e9rentes marques du groupe, dont Technal.<\/p>\n<p>Il a ensuite occup\u00e9 des fonctions en France et \u00e0 l\u2019international, notamment \u00e0 la direction marketing et dans la gestion de la R&amp;D pour Technal, participant au d\u00e9veloppement de plusieurs produits de la gamme actuelle. Depuis 2023, il \u00e9tait directeur Strategic Unit de Wicona en France.<\/p>\n<h2>Nouvelle gamme pour l\u2019habitat<\/h2>\n<p>Alexandre Bistes prendra ses fonctions le 3 avril prochain et souhaite s\u2019inscrire dans la continuit\u00e9 des travaux engag\u00e9s. <em>\u00ab Ma feuille de route s\u2019inscrit autour de piliers strat\u00e9giques clairs. D\u2019abord, renforcer toujours plus la proximit\u00e9 et les services pour nos clients. C\u00f4t\u00e9 R\u00e9seau Aluminiers Agr\u00e9\u00e9s Technal, nous d\u00e9ployons un nouvel audit qualit\u00e9 aupr\u00e8s des 200 entreprises membres. Nous r\u00e9affirmons \u00e9galement l\u2019importance de nos Espaces Technal. \u00bb<\/em><\/p>\n<p>Sur ce dernier point, le r\u00f4le de ces espaces sera renforc\u00e9 sur le segment de l\u2019habitat. L\u2019entreprise pr\u00e9voit par ailleurs de d\u00e9velopper une nouvelle g\u00e9n\u00e9ration de coulissants d\u00e9di\u00e9e \u00e0 l\u2019habitat, qui sera pr\u00e9sent\u00e9e \u00e0 EquipBaie\/Batimat du 28 septembre au 1er octobre 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il succ\u00e8de \u00e0 Nicole Perez et entend poursuivre le d\u00e9veloppement de la marque, notamment sur le segment de l\u2019habitat.<\/p>\n","protected":false},"author":1,"featured_media":113277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10736,6345],"tags":[],"class_list":["post-113276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie-marches"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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