{"id":113282,"date":"2026-03-27T09:30:13","date_gmt":"2026-03-27T08:30:13","guid":{"rendered":"https:\/\/batijournal.com\/?p=113282"},"modified":"2026-03-26T10:02:20","modified_gmt":"2026-03-26T09:02:20","slug":"unilin-panels-nomme-un-nouveau-president","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/unilin-panels-nomme-un-nouveau-president\/113282\/","title":{"rendered":"Unilin Panels nomme un nouveau pr\u00e9sident"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Bert Vandenkendelaere<\/b><\/span><b> a \u00e9t\u00e9 nomm\u00e9 pr\u00e9sident d\u2019Unilin Panels. Cette \u00e9volution s\u2019inscrit dans une strat\u00e9gie de continuit\u00e9, centr\u00e9e sur l\u2019innovation et la valorisation du bois dans les solutions d\u2019am\u00e9nagement et de construction.<\/b><\/p>\n<p class=\"p1\"><b><\/b><b>Une nomination dans la continuit\u00e9 strat\u00e9gique<\/b><\/p>\n<p class=\"p4\">Pr\u00e9sent au sein de la division depuis 2011, Bert Vandenkendelaere occupait jusqu\u2019\u00e0 pr\u00e9sent les fonctions de directeur Sales &amp; Marketing. Sa nomination \u00e0 la pr\u00e9sidence d\u2019Unilin Panels traduit une volont\u00e9 de s\u2019appuyer sur une connaissance approfondie des march\u00e9s et des enjeux du secteur, dans un contexte de transformation des usages et des mat\u00e9riaux.<\/p>\n<p class=\"p4\">Cette \u00e9volution s\u2019accompagne \u00e9galement d\u2019une r\u00e9organisation interne, avec la nomination d\u2019une nouvelle pr\u00e9sidence pour la division Flooring.<\/p>\n<p class=\"p4\"><b>Le panneau bois au c\u0153ur des usages constructifs<\/b><\/p>\n<p class=\"p4\">La division Panels d\u2019Unilin d\u00e9veloppe des solutions \u00e0 base de bois destin\u00e9es \u00e0 l\u2019am\u00e9nagement int\u00e9rieur et \u00e0 la construction : panneaux de particules, MDF, HDF, surfaces m\u00e9lamin\u00e9es ou stratifi\u00e9s. Ces produits s\u2019adressent aux acteurs de la transformation, aux n\u00e9goces et aux professionnels du b\u00e2timent, avec une attention particuli\u00e8re port\u00e9e aux attentes des prescripteurs en mati\u00e8re de performance, d\u2019esth\u00e9tique et de mise en \u0153uvre.<\/p>\n<p class=\"p4\">L\u2019entreprise poursuit notamment ses d\u00e9veloppements sur des solutions d\u00e9coratives associant rendu mati\u00e8re et fiabilit\u00e9 industrielle.<\/p>\n<p class=\"p4\"><b>Innovation et design comme leviers de d\u00e9veloppement<\/b><\/p>\n<p class=\"p4\">Dans un march\u00e9 en \u00e9volution, la strat\u00e9gie repose sur le renforcement des liens entre design, innovation et usages. Les d\u00e9veloppements r\u00e9cents illustrent cette orientation, avec des produits visant \u00e0 reproduire des aspects bois naturels tout en garantissant stabilit\u00e9 et reproductibilit\u00e9, enjeux cl\u00e9s pour les applications en agencement et en construction.<\/p>\n<p class=\"p4\"><b>Une approche centr\u00e9e sur la ressource bois<\/b><\/p>\n<p class=\"p4\">Au-del\u00e0 des produits, la strat\u00e9gie de la division s\u2019inscrit dans une logique de valorisation de la ressource bois. L\u2019entreprise met en avant une gestion circulaire des flux de mati\u00e8re et des proc\u00e9d\u00e9s visant \u00e0 prolonger le cycle de vie des mat\u00e9riaux, tout en optimisant les consommations \u00e9nerg\u00e9tiques.<\/p>\n<p class=\"p4\">Cette approche traduit une \u00e9volution plus large du secteur vers des mod\u00e8les industriels int\u00e9grant davantage les enjeux de durabilit\u00e9.<\/p>\n<p class=\"p4\"><b>Une base industrielle structur\u00e9e en Europe<\/b><\/p>\n<p class=\"p4\">Unilin Panels s\u2019appuie sur un outil industriel implant\u00e9 notamment en Belgique, en Allemagne et en France, avec des sites de production de panneaux MDF \u00e0 Ussel et Bazeilles. La division produit environ 2,5 millions de m\u00b3 de panneaux par an et mobilise plus de 1 300 collaborateurs.<\/p>\n<p class=\"p4\"><b>Poursuivre le d\u00e9veloppement de la fili\u00e8re<\/b><\/p>\n<p class=\"p4\">Dans les prochains mois, la nouvelle pr\u00e9sidence entend poursuivre la strat\u00e9gie engag\u00e9e, en consolidant les positions de la division sur ses march\u00e9s et en accompagnant les \u00e9volutions du secteur. Dans un contexte de mont\u00e9e en puissance des mat\u00e9riaux biosourc\u00e9s, les panneaux bois continuent de s\u2019imposer comme une solution structurante pour l\u2019am\u00e9nagement et la construction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bert Vandenkendelaere a \u00e9t\u00e9 nomm\u00e9 pr\u00e9sident d\u2019Unilin Panels. Cette \u00e9volution s\u2019inscrit dans une strat\u00e9gie de continuit\u00e9, centr\u00e9e sur l\u2019innovation et la valorisation du bois dans les solutions d\u2019am\u00e9nagement et de construction. Une nomination dans la continuit\u00e9 strat\u00e9gique Pr\u00e9sent au sein de la division depuis 2011, Bert Vandenkendelaere occupait jusqu\u2019\u00e0 pr\u00e9sent les fonctions de directeur Sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":113283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10736,10530],"tags":[],"class_list":["post-113282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilin Panels nomme un nouveau pr\u00e9sident<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/unilin-panels-nomme-un-nouveau-president\/113282\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilin Panels nomme un nouveau pr\u00e9sident\" \/>\n<meta property=\"og:description\" content=\"Bert Vandenkendelaere a \u00e9t\u00e9 nomm\u00e9 pr\u00e9sident d\u2019Unilin Panels. 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Une nomination dans la continuit\u00e9 strat\u00e9gique Pr\u00e9sent au sein de la division depuis 2011, Bert Vandenkendelaere occupait jusqu\u2019\u00e0 pr\u00e9sent les fonctions de directeur Sales [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/unilin-panels-nomme-un-nouveau-president\/113282\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T08:30:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-26-a-09.47.49.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1464\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bati-journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" 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