{"id":67599,"date":"2014-12-10T09:20:05","date_gmt":"2014-12-10T08:20:05","guid":{"rendered":"http:\/\/b.bati-journal.com\/?p=67599"},"modified":"2019-07-15T12:48:10","modified_gmt":"2019-07-15T10:48:10","slug":"le-billet-du-gmh","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/le-billet-du-gmh\/67599\/","title":{"rendered":"Le billet du GMH !"},"content":{"rendered":"

Oui aux b\u00e2ches publicitaires sur nos chantiers !<\/h2>\n
\n

Chaque jour, dans tous les types de m\u00e9dias, on ne cesse de nous rappeler que nous sommes en crise ! Que la France n’a plus d’argent, qu’il faut se serrer la ceinture. Depuis 2007, un d\u00e9cret modifiant le code du patrimoine, suite au lobbying du GMH aupr\u00e8s du minist\u00e8re de la Culture, autorise la pose de b\u00e2ches publicitaires sur les chantiers de restauration de monuments publics et priv\u00e9s. Les recettes publicitaires g\u00e9n\u00e9r\u00e9es sont obligatoirement affect\u00e9es au financement des restaurations et constituent, dans la p\u00e9riode difficile que nous connaissons, des ressources non n\u00e9gligeables : la publicit\u00e9 appos\u00e9e sur celui de la Conciergerie avait rapport\u00e9 2 millions d’euros.<\/p>\n

Quand nous avons la chance de pouvoir b\u00e9n\u00e9ficier de ces ressources financi\u00e8res, ce sont des compl\u00e9ments indispensables. Sensibles \u00e0 la restauration de notre patrimoine, arr\u00eatons de critiquer et acceptons cette aide. Nous respectons toutes les associations qui d\u00e9noncent l’agression de la publicit\u00e9 dans notre vie, mais alors coupons nos smartphones et ordinateurs sans oublier notre ch\u00e8re t\u00e9l\u00e9, arr\u00eatons d’acheter des journaux et magazines inond\u00e9s de publicit\u00e9s. Visualisons la qualit\u00e9 d’un chantier pourvu de b\u00e2ches publicitaires plut\u00f4t qu’un \u00e9chafaudage sans publicit\u00e9. Bien \u00e9videmment, la publicit\u00e9 vant\u00e9e doit respecter les lois existantes, d\u00e9j\u00e0 nombreuses, et nous n’allons pas, pour le plaisir de certains, en cr\u00e9er d’autres ! Sans cesse, nous subissons des contraintes suppl\u00e9mentaires : d\u00e9plombage, d\u00e9samiantage ou autres al\u00e9as propres aux chantiers. Nos clients se passeraient bien de ces surco\u00fbts. Alors oui, en me promenant dans certaines villes de province et en rencontrant des propri\u00e9taires priv\u00e9s, ils verraient avec plaisir que certaines grandes marques de t\u00e9l\u00e9phones, parfums et objets de luxe ou de sport s’int\u00e9ressent \u00e0 financer pour partie leur restauration, indispensable \u00e0 la survie de leur \u00e9difice. Il faut choisir entre la ruine sans b\u00e2ches publicitaires et la restauration de notre patrimoine gr\u00e2ce \u00e0 la manne financi\u00e8re de ces derni\u00e8res. Pour nous, entreprises qualifi\u00e9es du GMH, repr\u00e9sentant 10 000 compagnons ayant un m\u00e9tier : \u00ab l’intelligence de la main \u00bb, notre choix est fait.<\/p>\n

Nous avons besoin de tous les financements possibles afin de faire perdurer l’ensemble de nos monuments, \u00e9difices ou simples ravalements de fa\u00e7ade. Alors oui, assumons et encourageons nos m\u00e9c\u00e8nes d’une nouvelle \u00e8re de la restauration de notre patrimoine.<\/p>\n

Didier Durand Pr\u00e9sident du GMH<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Oui aux b\u00e2ches publicitaires sur nos chantiers ! Chaque jour, dans tous les types de m\u00e9dias, on ne cesse de nous rappeler que nous sommes en crise ! Que la France n’a plus d’argent, qu’il faut se serrer la ceinture. Depuis 2007, un d\u00e9cret modifiant le code du patrimoine, suite au lobbying du GMH aupr\u00e8s […]<\/p>\n","protected":false},"author":1,"featured_media":67600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530],"tags":[6259],"class_list":["post-67599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-gmh"],"yoast_head":"\nLe billet du GMH !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/le-billet-du-gmh\/67599\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le billet du GMH !\" \/>\n<meta property=\"og:description\" content=\"Oui aux b\u00e2ches publicitaires sur nos chantiers ! 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