{"id":70679,"date":"2006-11-22T00:00:00","date_gmt":"2006-11-21T23:00:00","guid":{"rendered":"http:\/\/b.bati-journal.com\/pierre-naturelle-un-label-face-aux-contrefacons\/70679"},"modified":"2016-09-06T12:03:22","modified_gmt":"2016-09-06T10:03:22","slug":"pierre-naturelle-un-label-face-aux-contrefacons","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/","title":{"rendered":"\u00ab\u00a0Pierre naturelle\u00a0\u00bb, un label face aux contrefa\u00e7ons"},"content":{"rendered":"<p>L&rsquo;association Euro.Roc, regroupant la quasi-totalit\u00e9 des organisations professionnelles repr\u00e9sentatives des activit\u00e9s d&rsquo;extraction, de transformation et de mise en oeuvre des roches ornementales et de construction, diffuse le label europ\u00e9en \u00ab\u00a0Pierre naturelle\u00a0\u00bb. En comp\u00e9tition avec les mat\u00e9riaux reconstitu\u00e9s qui, par le jeu d&rsquo;appellations ambigu\u00ebs, s\u00e8ment la confusion dans les esprits, la profession esp\u00e8re ainsi r\u00e9tablir les conditions d&rsquo;une concurrence loyale.\u000bEn France, c&rsquo;est le Syndicat national des industries de roches ornementales et de construction (SN.ROC) qui aura la charge de la diffusion de ce label, sans doute d\u00e8s le d\u00e9but de l&rsquo;ann\u00e9e 2007.\u000b\u000b&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;association Euro.Roc, regroupant la quasi-totalit\u00e9 des organisations professionnelles repr\u00e9sentatives des activit\u00e9s d&rsquo;extraction, de transformation et de mise en oeuvre des roches ornementales et de construction, diffuse le label europ\u00e9en \u00ab\u00a0Pierre naturelle\u00a0\u00bb. En comp\u00e9tition avec les mat\u00e9riaux reconstitu\u00e9s qui, par le jeu d&rsquo;appellations ambigu\u00ebs, s\u00e8ment la confusion dans les esprits, la profession esp\u00e8re ainsi r\u00e9tablir les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11589],"tags":[4919],"class_list":["post-70679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives","tag-pierre-naturelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Pierre naturelle&quot;, un label face aux contrefa\u00e7ons<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Pierre naturelle&quot;, un label face aux contrefa\u00e7ons\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;association Euro.Roc, regroupant la quasi-totalit\u00e9 des organisations professionnelles repr\u00e9sentatives des activit\u00e9s d&rsquo;extraction, de transformation et de mise en oeuvre des roches ornementales et de construction, diffuse le label europ\u00e9en \u00ab\u00a0Pierre naturelle\u00a0\u00bb. En comp\u00e9tition avec les mat\u00e9riaux reconstitu\u00e9s qui, par le jeu d&rsquo;appellations ambigu\u00ebs, s\u00e8ment la confusion dans les esprits, la profession esp\u00e8re ainsi r\u00e9tablir les [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2006-11-21T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-06T10:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/000793.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"513\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bati-journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:site\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bati-journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/\"},\"author\":{\"name\":\"Bati-journal\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/6a657e8967569e1b299972574848aa76\"},\"headline\":\"\u00ab\u00a0Pierre naturelle\u00a0\u00bb, un label face aux contrefa\u00e7ons\",\"datePublished\":\"2006-11-21T23:00:00+00:00\",\"dateModified\":\"2016-09-06T10:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/\"},\"wordCount\":121,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/000793.jpg\",\"keywords\":[\"pierre naturelle\"],\"articleSection\":[\"Archives\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/\",\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/\",\"name\":\"\\\"Pierre naturelle\\\", un label face aux contrefa\u00e7ons\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/000793.jpg\",\"datePublished\":\"2006-11-21T23:00:00+00:00\",\"dateModified\":\"2016-09-06T10:03:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/6a657e8967569e1b299972574848aa76\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/#primaryimage\",\"url\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/000793.jpg\",\"contentUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/000793.jpg\",\"width\":513,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/pierre-naturelle-un-label-face-aux-contrefacons\\\/70679\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/batijournal.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives\",\"item\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/category\\\/archives\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00ab\u00a0Pierre naturelle\u00a0\u00bb, un label face aux contrefa\u00e7ons\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\",\"url\":\"https:\\\/\\\/batijournal.com\\\/\",\"name\":\"Batijournal\",\"description\":\"L&#039;actualit\u00e9 du b\u00e2timent\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/batijournal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/6a657e8967569e1b299972574848aa76\",\"name\":\"Bati-journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g\",\"caption\":\"Bati-journal\"},\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/author\\\/elodie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Pierre naturelle\", un label face aux contrefa\u00e7ons","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/","og_locale":"fr_FR","og_type":"article","og_title":"\"Pierre naturelle\", un label face aux contrefa\u00e7ons","og_description":"L&rsquo;association Euro.Roc, regroupant la quasi-totalit\u00e9 des organisations professionnelles repr\u00e9sentatives des activit\u00e9s d&rsquo;extraction, de transformation et de mise en oeuvre des roches ornementales et de construction, diffuse le label europ\u00e9en \u00ab\u00a0Pierre naturelle\u00a0\u00bb. En comp\u00e9tition avec les mat\u00e9riaux reconstitu\u00e9s qui, par le jeu d&rsquo;appellations ambigu\u00ebs, s\u00e8ment la confusion dans les esprits, la profession esp\u00e8re ainsi r\u00e9tablir les [&hellip;]","og_url":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/","og_site_name":"Batijournal","article_published_time":"2006-11-21T23:00:00+00:00","article_modified_time":"2016-09-06T10:03:22+00:00","og_image":[{"width":513,"height":600,"url":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/000793.jpg","type":"image\/jpeg"}],"author":"Bati-journal","twitter_card":"summary_large_image","twitter_creator":"@bati_journal","twitter_site":"@bati_journal","twitter_misc":{"\u00c9crit par":"Bati-journal","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/#article","isPartOf":{"@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/"},"author":{"name":"Bati-journal","@id":"https:\/\/batijournal.com\/#\/schema\/person\/6a657e8967569e1b299972574848aa76"},"headline":"\u00ab\u00a0Pierre naturelle\u00a0\u00bb, un label face aux contrefa\u00e7ons","datePublished":"2006-11-21T23:00:00+00:00","dateModified":"2016-09-06T10:03:22+00:00","mainEntityOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/"},"wordCount":121,"commentCount":0,"image":{"@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/000793.jpg","keywords":["pierre naturelle"],"articleSection":["Archives"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/","url":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/","name":"\"Pierre naturelle\", un label face aux contrefa\u00e7ons","isPartOf":{"@id":"https:\/\/batijournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/#primaryimage"},"image":{"@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/000793.jpg","datePublished":"2006-11-21T23:00:00+00:00","dateModified":"2016-09-06T10:03:22+00:00","author":{"@id":"https:\/\/batijournal.com\/#\/schema\/person\/6a657e8967569e1b299972574848aa76"},"breadcrumb":{"@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/#primaryimage","url":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/000793.jpg","contentUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/000793.jpg","width":513,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/batijournal.com\/index.php\/pierre-naturelle-un-label-face-aux-contrefacons\/70679\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/batijournal.com\/"},{"@type":"ListItem","position":2,"name":"Archives","item":"https:\/\/batijournal.com\/index.php\/category\/archives\/"},{"@type":"ListItem","position":3,"name":"\u00ab\u00a0Pierre naturelle\u00a0\u00bb, un label face aux contrefa\u00e7ons"}]},{"@type":"WebSite","@id":"https:\/\/batijournal.com\/#website","url":"https:\/\/batijournal.com\/","name":"Batijournal","description":"L&#039;actualit\u00e9 du b\u00e2timent","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/batijournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/batijournal.com\/#\/schema\/person\/6a657e8967569e1b299972574848aa76","name":"Bati-journal","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g","caption":"Bati-journal"},"url":"https:\/\/batijournal.com\/index.php\/author\/elodie\/"}]}},"_links":{"self":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/70679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=70679"}],"version-history":[{"count":0,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/70679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media\/70680"}],"wp:attachment":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=70679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=70679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=70679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}