www.youtube.com\/user\/PefcFrance\/featuredLes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La campagne de communication Web de PEFC France souhaite interpeler le grand public \u00e0 propos de la probl\u00e9matique de la consommation responsable, et inciter les consommateurs \u00e0 acheter des produits issus de for\u00eats g\u00e9r\u00e9es durablement. Empruntant les codes des super-h\u00e9ros nord-am\u00e9ricains, une s\u00e9rie de neuf films de 30 secondes met en sc\u00e8ne ces personnages de […]<\/p>\n","protected":false},"author":1,"featured_media":70948,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[3290,47,1329,11036,858],"class_list":["post-70947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-campagne","tag-certification","tag-france","tag-pefc","tag-web"],"yoast_head":"\n
D\u00e9calage \u00e0 propos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9calage \u00e0 propos\" \/>\n<meta property=\"og:description\" content=\"La campagne de communication Web de PEFC France souhaite interpeler le grand public \u00e0 propos de la probl\u00e9matique de la consommation responsable, et inciter les consommateurs \u00e0 acheter des produits issus de for\u00eats g\u00e9r\u00e9es durablement. Empruntant les codes des super-h\u00e9ros nord-am\u00e9ricains, une s\u00e9rie de neuf films de 30 secondes met en sc\u00e8ne ces personnages de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-13T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-15T10:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/82979905.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bati-journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:site\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bati-journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/\"},\"author\":{\"name\":\"Bati-journal\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/6a657e8967569e1b299972574848aa76\"},\"headline\":\"D\u00e9calage \u00e0 propos\",\"datePublished\":\"2014-05-13T22:00:00+00:00\",\"dateModified\":\"2019-07-15T10:09:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/\"},\"wordCount\":125,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/82979905.jpg\",\"keywords\":[\"campagne\",\"certification\",\"france\",\"PEFC\",\"Web\"],\"articleSection\":[\"\u00c9conomie & March\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/\",\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/\",\"name\":\"D\u00e9calage \u00e0 propos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/82979905.jpg\",\"datePublished\":\"2014-05-13T22:00:00+00:00\",\"dateModified\":\"2019-07-15T10:09:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/6a657e8967569e1b299972574848aa76\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/#primaryimage\",\"url\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/82979905.jpg\",\"contentUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/82979905.jpg\",\"width\":600,\"height\":363},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/decalage-a-propos\\\/70947\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/batijournal.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/category\\\/actualites\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9conomie & March\u00e9s\",\"item\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/category\\\/actualites\\\/economie-marches\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"D\u00e9calage \u00e0 propos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\",\"url\":\"https:\\\/\\\/batijournal.com\\\/\",\"name\":\"Batijournal\",\"description\":\"L'actualit\u00e9 du b\u00e2timent\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/batijournal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/6a657e8967569e1b299972574848aa76\",\"name\":\"Bati-journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g\",\"caption\":\"Bati-journal\"},\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/author\\\/elodie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"D\u00e9calage \u00e0 propos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/","og_locale":"fr_FR","og_type":"article","og_title":"D\u00e9calage \u00e0 propos","og_description":"La campagne de communication Web de PEFC France souhaite interpeler le grand public \u00e0 propos de la probl\u00e9matique de la consommation responsable, et inciter les consommateurs \u00e0 acheter des produits issus de for\u00eats g\u00e9r\u00e9es durablement. Empruntant les codes des super-h\u00e9ros nord-am\u00e9ricains, une s\u00e9rie de neuf films de 30 secondes met en sc\u00e8ne ces personnages de […]","og_url":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/","og_site_name":"Batijournal","article_published_time":"2014-05-13T22:00:00+00:00","article_modified_time":"2019-07-15T10:09:03+00:00","og_image":[{"width":600,"height":363,"url":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/82979905.jpg","type":"image\/jpeg"}],"author":"Bati-journal","twitter_card":"summary_large_image","twitter_creator":"@bati_journal","twitter_site":"@bati_journal","twitter_misc":{"\u00c9crit par":"Bati-journal","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/#article","isPartOf":{"@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/"},"author":{"name":"Bati-journal","@id":"https:\/\/batijournal.com\/#\/schema\/person\/6a657e8967569e1b299972574848aa76"},"headline":"D\u00e9calage \u00e0 propos","datePublished":"2014-05-13T22:00:00+00:00","dateModified":"2019-07-15T10:09:03+00:00","mainEntityOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/"},"wordCount":125,"commentCount":0,"image":{"@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/82979905.jpg","keywords":["campagne","certification","france","PEFC","Web"],"articleSection":["\u00c9conomie & March\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/","url":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/","name":"D\u00e9calage \u00e0 propos","isPartOf":{"@id":"https:\/\/batijournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/#primaryimage"},"image":{"@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/82979905.jpg","datePublished":"2014-05-13T22:00:00+00:00","dateModified":"2019-07-15T10:09:03+00:00","author":{"@id":"https:\/\/batijournal.com\/#\/schema\/person\/6a657e8967569e1b299972574848aa76"},"breadcrumb":{"@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/#primaryimage","url":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/82979905.jpg","contentUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/03\/82979905.jpg","width":600,"height":363},{"@type":"BreadcrumbList","@id":"https:\/\/batijournal.com\/index.php\/decalage-a-propos\/70947\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/batijournal.com\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/batijournal.com\/index.php\/category\/actualites\/"},{"@type":"ListItem","position":3,"name":"\u00c9conomie & March\u00e9s","item":"https:\/\/batijournal.com\/index.php\/category\/actualites\/economie-marches\/"},{"@type":"ListItem","position":4,"name":"D\u00e9calage \u00e0 propos"}]},{"@type":"WebSite","@id":"https:\/\/batijournal.com\/#website","url":"https:\/\/batijournal.com\/","name":"Batijournal","description":"L'actualit\u00e9 du b\u00e2timent","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/batijournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/batijournal.com\/#\/schema\/person\/6a657e8967569e1b299972574848aa76","name":"Bati-journal","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a64364ea26392f9b4dd47e017ddaec74ff03aefc073b49e492e847201258f777?s=96&d=mm&r=g","caption":"Bati-journal"},"url":"https:\/\/batijournal.com\/index.php\/author\/elodie\/"}]}},"_links":{"self":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/70947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=70947"}],"version-history":[{"count":0,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/70947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media\/70948"}],"wp:attachment":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=70947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=70947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=70947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}