{"id":71104,"date":"2011-05-20T00:00:00","date_gmt":"2011-05-19T22:00:00","guid":{"rendered":"http:\/\/b.bati-journal.com\/les-cfa-du-btp-vont-a-la-peche-aux-apprentis\/71104"},"modified":"2019-07-15T12:07:36","modified_gmt":"2019-07-15T10:07:36","slug":"les-cfa-du-btp-vont-a-la-peche-aux-apprentis","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/les-cfa-du-btp-vont-a-la-peche-aux-apprentis\/71104\/","title":{"rendered":"Les CFA du BTP vont \u00e0 la p\u00eache aux apprentis"},"content":{"rendered":"<div id=\"blocnewstexte\">\u000b\u000b<span class=\"lettrine\">L<\/span>e CCCA-BTP (Comit\u00e9 de concertation et de coordination de l\u2019apprentissage du b\u00e2timent et des travaux publics), organisme national, professionnel et paritaire des centres de formation d\u2019apprentis (CFA) du BTP, a lanc\u00e9, en avril 2011, une campagne de communication en direction des jeunes, sur le th\u00e8me \u00ab\u00a0Fais le choix de l\u2019action\u00a0\u00bb. Elle a pour objectif de promouvoir les m\u00e9tiers du b\u00e2timent et des travaux publics comme un choix privil\u00e9gi\u00e9 d\u2019avenir, et d\u2019informer les jeunes, leurs familles, les entreprises et les prescripteurs de l\u2019orientation sur la formation professionnelle initiale, en particulier, l\u2019apprentissage.\u000bLa campagne est organis\u00e9e en direction des jeunes \u00e2g\u00e9s de 15 \u00e0 19 ans, autour d\u2019un important dispositif de communication et d\u2019information mis en \u0153uvre d&rsquo;avril \u00e0 juin 2011 partout en France. Le parti pris choisi a \u00e9t\u00e9 de ne pas adopter une communication fond\u00e9e sur les pr\u00e9jug\u00e9s li\u00e9s habituellement au secteur, mais de montrer la r\u00e9alit\u00e9 et la diversit\u00e9 des m\u00e9tiers tels qu\u2019ils sont et de valoriser la fiert\u00e9 d&rsquo;appartenir \u00e0 la branche professionnelle du BTP. Un site internet \u2013 www.lechoixdelaction.com \u2013 cr\u00e9\u00e9 sp\u00e9cialement pour la campagne servira de support pour la diffusion d\u2019une web-s\u00e9rie de six \u00e9pisodes pr\u00e9sentant quelques m\u00e9tiers de la construction. Ils seront \u00e9galement int\u00e9gr\u00e9s \u00e0 une chaine YouTube d\u00e9di\u00e9e, et partag\u00e9s via Facebook et Twitter. Par ailleurs, un quiz est mis en ligne sur le site web de la campagne et sur les m\u00e9dias sociaux, avec une liste de questions autour des 23 m\u00e9tiers propos\u00e9s par le r\u00e9seau de l\u2019apprentissage BTP. D\u2019autres moyens d\u00e9velopp\u00e9s pour cette action sont : une campagne radio sur Skyrock et Fun Radio, une campagne dans la presse et sur internet, une campagne nationale avec Cart\u2019Com dans 1 434 lieux en France et dans le r\u00e9seau Fnac, enfin, des op\u00e9rations de \u00ab\u00a0street-marketing\u00a0\u00bb.\u000b\u000b<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><a href=\"http:\/\/www.lechoixdelaction.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.lechoixdelaction.com<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le CCCA-BTP (Comit\u00e9 de concertation et de coordination de l\u2019apprentissage du b\u00e2timent et des travaux publics), organisme national, professionnel et paritaire des centres de formation d\u2019apprentis (CFA) du BTP, a lanc\u00e9, en avril 2011, une campagne de communication en direction des jeunes, sur le th\u00e8me \u00ab\u00a0Fais le choix de l\u2019action\u00a0\u00bb. Elle a pour objectif de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[1255],"class_list":["post-71104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-btp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les CFA du BTP vont \u00e0 la p\u00eache aux apprentis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/les-cfa-du-btp-vont-a-la-peche-aux-apprentis\/71104\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les CFA du BTP vont \u00e0 la p\u00eache aux apprentis\" \/>\n<meta property=\"og:description\" content=\"Le CCCA-BTP (Comit\u00e9 de concertation et de coordination de l\u2019apprentissage du b\u00e2timent et des travaux publics), organisme national, professionnel et paritaire des centres de formation d\u2019apprentis (CFA) du BTP, a lanc\u00e9, en avril 2011, une campagne de communication en direction des jeunes, sur le th\u00e8me \u00ab\u00a0Fais le choix de l\u2019action\u00a0\u00bb. 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