{"id":71603,"date":"2009-01-06T17:50:47","date_gmt":"2009-01-06T16:50:47","guid":{"rendered":"http:\/\/b.bati-journal.com\/les-nouveaux-acteurs-de-la-construction-bois\/71603"},"modified":"2019-07-15T12:05:45","modified_gmt":"2019-07-15T10:05:45","slug":"les-nouveaux-acteurs-de-la-construction-bois","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/les-nouveaux-acteurs-de-la-construction-bois\/71603\/","title":{"rendered":"Les nouveaux acteurs de la construction bois"},"content":{"rendered":"

En 2007, l’Afcobois confiait au cabinet Caron Marketing la r\u00e9alisation d’\u0092une \u00e9tude sur le march\u00e9 de la maison bois. Elle pr\u00e9sentait, dans un volet \u00ab prospective \u00bb, des sc\u00e9narios d\u0092’\u00e9volution de l\u0092’offre. Ces sc\u00e9narios pr\u00e9voyaient, notamment, l’\u0092apparition de nouveaux acteurs et la transformation d\u0092entreprises existantes. Un an apr\u00e8s, nous avons voulu rencontrer quelques-uns de ces entrepreneurs, sur le terrain, afin de mieux comprendre les \u00e9volutions du march\u00e9. Au final, une minigalerie de portraits, somme toute contrast\u00e9s, porteurs de r\u00e9alit\u00e9s d\u0092’entreprises tr\u00e8s diff\u00e9rentes, mais souvent plus compl\u00e9mentaires que concurrentes dans leurs approches techniques et commerciales. En tout \u00e9tat de cause, une somme de comp\u00e9tences illustrant une certaine maturit\u00e9 des professionnels de la construction bois.<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2007, l’Afcobois confiait au cabinet Caron Marketing la r\u00e9alisation d’\u0092une \u00e9tude sur le march\u00e9 de la maison bois. Elle pr\u00e9sentait, dans un volet \u00ab prospective \u00bb, des sc\u00e9narios d\u0092’\u00e9volution de l\u0092’offre. Ces sc\u00e9narios pr\u00e9voyaient, notamment, l’\u0092apparition de nouveaux acteurs et la transformation d\u0092entreprises existantes. Un an apr\u00e8s, nous avons voulu rencontrer quelques-uns de ces […]<\/p>\n","protected":false},"author":1,"featured_media":71604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[374],"class_list":["post-71603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-construction-bois-2"],"yoast_head":"\nLes nouveaux acteurs de la construction bois<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/les-nouveaux-acteurs-de-la-construction-bois\/71603\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouveaux acteurs de la construction bois\" \/>\n<meta property=\"og:description\" content=\"En 2007, l’Afcobois confiait au cabinet Caron Marketing la r\u00e9alisation d’\u0092une \u00e9tude sur le march\u00e9 de la maison bois. Elle pr\u00e9sentait, dans un volet \u00ab prospective \u00bb, des sc\u00e9narios d\u0092’\u00e9volution de l\u0092’offre. Ces sc\u00e9narios pr\u00e9voyaient, notamment, l’\u0092apparition de nouveaux acteurs et la transformation d\u0092entreprises existantes. 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