{"id":71672,"date":"2010-06-18T17:03:06","date_gmt":"2010-06-18T15:03:06","guid":{"rendered":"http:\/\/b.bati-journal.com\/une-nouvelle-campagne-de-promotion-du-bois-demarre-a-la-rentree\/71672"},"modified":"2019-07-15T12:05:37","modified_gmt":"2019-07-15T10:05:37","slug":"une-nouvelle-campagne-de-promotion-du-bois-demarre-a-la-rentree","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/une-nouvelle-campagne-de-promotion-du-bois-demarre-a-la-rentree\/71672\/","title":{"rendered":"Une nouvelle campagne de promotion du bois d\u00e9marre \u00e0 la rentr\u00e9e"},"content":{"rendered":"<p>Le Comit\u00e9 professionnel de d\u00e9veloppement des industries fran\u00e7aises de lameublement et du bois (Codifab) lancera en septembre 2010 une nouvelle campagne de communication g\u00e9n\u00e9rique en partenariat avec \u00a0la \u00a0f\u00e9d\u00e9ration \u00a0su\u00e9doise \u00a0des \u00a0industries \u00a0foresti\u00e8res \u00a0(Skogsindustrierna) \u00a0et \u00a0la \u00a0fondation finlandaise pour la for\u00eat (Finnish Forest Foundation). Cette campagne affirmera le r\u00f4le soci\u00e9tal et \u00e9cologique du bois \u00e0 travers des th\u00e8mes comme la \u00a0gestion durable des for\u00eats, la limitation des gaz \u00e0 effet de serre, le stockage carbone. Une signature ou une marque \u00ab ombrelle \u00bb pourrait \u00eatre cr\u00e9\u00e9e afin de donner une identit\u00e9 forte \u00e0 toutes les actions de communication et de promotion d\u00e9clin\u00e9es au sein de la fili\u00e8re bois. Lobjectif \u00e9tant de promouvoir lensemble des produits bois aupr\u00e8s du plus grand nombre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Comit\u00e9 professionnel de d\u00e9veloppement des industries fran\u00e7aises de lameublement et du bois (Codifab) lancera en septembre 2010 une nouvelle campagne de communication g\u00e9n\u00e9rique en partenariat avec \u00a0la \u00a0f\u00e9d\u00e9ration \u00a0su\u00e9doise \u00a0des \u00a0industries \u00a0foresti\u00e8res \u00a0(Skogsindustrierna) \u00a0et \u00a0la \u00a0fondation finlandaise pour la for\u00eat (Finnish Forest Foundation). Cette campagne affirmera le r\u00f4le soci\u00e9tal et \u00e9cologique du bois \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[2425],"class_list":["post-71672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-codifab"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une nouvelle campagne de promotion du bois d\u00e9marre \u00e0 la rentr\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/une-nouvelle-campagne-de-promotion-du-bois-demarre-a-la-rentree\/71672\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une nouvelle campagne de promotion du bois d\u00e9marre \u00e0 la rentr\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Le Comit\u00e9 professionnel de d\u00e9veloppement des industries fran\u00e7aises de lameublement et du bois (Codifab) lancera en septembre 2010 une nouvelle campagne de communication g\u00e9n\u00e9rique en partenariat avec \u00a0la \u00a0f\u00e9d\u00e9ration \u00a0su\u00e9doise \u00a0des \u00a0industries \u00a0foresti\u00e8res \u00a0(Skogsindustrierna) \u00a0et \u00a0la \u00a0fondation finlandaise pour la for\u00eat (Finnish Forest Foundation). 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