![\"march\u00e9](\"http:\/\/b.bati-journal.com\/wp-content\/uploads\/2015\/03\/40005499_1-300x185.jpg\")
<\/a>Les logements collectifs constituent encore le premier d\u00e9bouch\u00e9 en surface d\u2019ITE install\u00e9s.
Photo Knauf<\/p><\/div>\u000b\u000bAvec plus de\u00a0<\/b>16 millions de m\u00b2<\/b>\u00a0install\u00e9s en 2011, le march\u00e9 de l’ITE est en pleine explosion. C’est ce que r\u00e9v\u00e8le une r\u00e9cente \u00e9tude r\u00e9alis\u00e9e par TBC<\/b>,<\/b>\u00a0soci\u00e9t\u00e9 de conseil sp\u00e9cialis\u00e9e en recherche et d\u00e9veloppement dans le b\u00e2timent<\/b>.\u00a0<\/b>Zoom sur quelques r\u00e9sultats.<\/b>\u000b\u000bTBC G\u00e9n\u00e9rateur d’innovation vient de publier un dossier sur l’Isolation Thermique par l’Ext\u00e9rieur, qui analyse les \u00e9volutions marketing et techniques de ce march\u00e9 en France. Un march\u00e9 en plein essor, aussi bien dans le neuf que dans la r\u00e9novation. Port\u00e9e par l’arriv\u00e9e de la RT 2012 et le red\u00e9marrage de la construction, la part du neuf a en effet fortement augment\u00e9. La r\u00e9novation reste n\u00e9anmoins le principal segment de march\u00e9, notamment en logements collectifs.\u000b\u000bUn march\u00e9 en hausse de plus de 50 %<\/b>\u000b\u000bTBC estime que plus de 40 000 chantiers en ITE ont \u00e9t\u00e9 r\u00e9alis\u00e9s sur les douze derniers mois en France, soit 16,2 millions de m\u00b2 d’ITE install\u00e9s. En 2009, ce march\u00e9 s’\u00e9levait \u00e0 pr\u00e8s de 6,7 millions de m\u00b2, ce qui repr\u00e9sente une hausse de plus de 50 % sur deux ann\u00e9es cons\u00e9cutives.\u000b\u000bEn surface d’ITE install\u00e9e, le r\u00e9sidentiel collectif (priv\u00e9 + social) repr\u00e9sente plus de la moiti\u00e9 du march\u00e9 (56 %). Sa part a d’ailleurs fortement augment\u00e9 en deux ans, au d\u00e9triment du non-r\u00e9sidentiel. Mais en nombre de chantiers, c’est bien la maison individuelle qui reste le principal d\u00e9bouch\u00e9.\u000b\u000bSoutenue par le r\u00e9sidentiel en maison individuelle, la r\u00e9novation reste l’essentiel du march\u00e9 de l’ITE (58 % de la surface de m\u00b2 install\u00e9s), et ceci malgr\u00e9 un recul des incitations gouvernementales. Pourtant, la part du neuf est en hausse consid\u00e9rable : avec seulement 26 % du march\u00e9 en 2009, il repr\u00e9sente aujourd’hui 42 % !\u000b\u000bL’enduit sur isolant : premi\u00e8re solution technique<\/b>\u000b\u000bParmi les diff\u00e9rents syst\u00e8mes d’ITE, l’enduit sur isolant (organique et hydraulique) est la solution la plus souvent mise en oeuvre, dans plus d’un cas sur deux. Pourtant, le bardage rapport\u00e9 a gagn\u00e9 douze points en deux ans et repr\u00e9sente \u00e0 pr\u00e9sent pr\u00e8s de 40 % du march\u00e9.\u000b\u000bEn termes d’activit\u00e9 principale, 29 % des applicateurs sont des peintres, ou des sp\u00e9cialistes de l’enduit de fa\u00e7ade. Les fa\u00e7adiers sont aussi bien repr\u00e9sent\u00e9s par 17 % des r\u00e9pondants. Dans une moindre mesure, on trouve \u00e9galement des charpentiers, sp\u00e9cialistes de l’ossature bois.\u000b\u000bC\u00f4t\u00e9 perspectives d’avenir, en interrogeant les diff\u00e9rents acteurs de l’ITE sur leur perception de l’activit\u00e9 pour 2012, la majorit\u00e9 est globalement optimiste, malgr\u00e9 un contexte \u00e9conomique et politique incertain. A 39 %, ils estiment que le march\u00e9 va continuer \u00e0 cro\u00eetre.\u000b\u000bPour en savoir plus : www.tbcinnovation.fr<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Avec plus de\u00a016 millions de m\u00b2\u00a0install\u00e9s en 2011, le march\u00e9 de l’ITE est en pleine explosion. C’est ce que r\u00e9v\u00e8le une r\u00e9cente \u00e9tude r\u00e9alis\u00e9e par TBC,\u00a0soci\u00e9t\u00e9 de conseil sp\u00e9cialis\u00e9e en recherche et d\u00e9veloppement dans le b\u00e2timent.\u00a0Zoom sur quelques r\u00e9sultats.\u000b\u000bTBC G\u00e9n\u00e9rateur d’innovation vient de publier un dossier sur l’Isolation Thermique par l’Ext\u00e9rieur, qui analyse les \u00e9volutions […]<\/p>\n","protected":false},"author":1,"featured_media":71772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[126,392,70],"class_list":["post-71771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-facade","tag-isolation-2","tag-ite"],"yoast_head":"\n
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