{"id":73175,"date":"2012-02-10T16:21:03","date_gmt":"2012-02-10T15:21:03","guid":{"rendered":"http:\/\/b.bati-journal.com\/ursa-donne-plus-de-lisibilite-a-son-offre\/73175"},"modified":"2019-07-15T12:44:08","modified_gmt":"2019-07-15T10:44:08","slug":"ursa-donne-plus-de-lisibilite-a-son-offre","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/ursa-donne-plus-de-lisibilite-a-son-offre\/73175\/","title":{"rendered":"Ursa donne plus de lisibilit\u00e9 \u00e0 son offre"},"content":{"rendered":"<p>Ursa, sp\u00e9cialiste de la laine min\u00e9rale et du polystyr\u00e8ne extrud\u00e9, inscrit sa strat\u00e9gie de d\u00e9veloppement 2012 dans l&rsquo;accompagnement des clients (distributeurs et poseurs) en clarifiant son offre. Pour am\u00e9liorer la lisibilit\u00e9 de la gamme Ursa G\u00e9o, le fabricant change le nom des produits de cette ligne, insistant d\u00e9sormais sur leur conductivit\u00e9 thermique, et donc sur leurs performances, via l&rsquo;int\u00e9gration du lambda. Ainsi, par exemple, Ursa MRK 21, Matelas Rev\u00eatu Kraft lambda 40, devient Ursa MRK 40. Dans le m\u00eame esprit, les \u00e9tiquettes des produits et palettes sont d\u00e9sormais codifi\u00e9es selon leur conductivit\u00e9 thermique : avec une couleur d&rsquo;\u00e9tiquette par lambda, identique pour les palettes et les produits, la lisibilit\u00e9 de la gamme Ursa G\u00e9o est d\u00e9sormais beaucoup plus harmonieuse. Cette \u00e9volution s&rsquo;applique \u00e9galement aux autres gammes Ursa. Afin d&rsquo;aider ses clients \u00e0 proposer des r\u00e9ponses fiables et op\u00e9rationnelles aux exigences de la nouvelle R\u00e9glementation thermique, l&rsquo;industriel leur propose une s\u00e9lection de r\u00e9f\u00e9rences sp\u00e9cifiques, \u00e9galement adapt\u00e9es au label BBC effinergie : \u00ab les Essentiels RT \u00bb. Pour permettre aux professionnels d&rsquo;identifier\u000b\u000bsimplement et rapidement ces r\u00e9f\u00e9rences, un pictogramme d\u00e9di\u00e9 sera d\u00e9sormais int\u00e9gr\u00e9 \u00e0 l&rsquo;ensemble des catalogues et documentations Ursa.<\/p>\n<p><span style=\"font-size: medium;\"><a href=\"http:\/\/www.ursa.fr\" target=\"_blank\" rel=\"noopener noreferrer\">www.ursa.fr<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ursa, sp\u00e9cialiste de la laine min\u00e9rale et du polystyr\u00e8ne extrud\u00e9, inscrit sa strat\u00e9gie de d\u00e9veloppement 2012 dans l&rsquo;accompagnement des clients (distributeurs et poseurs) en clarifiant son offre. Pour am\u00e9liorer la lisibilit\u00e9 de la gamme Ursa G\u00e9o, le fabricant change le nom des produits de cette ligne, insistant d\u00e9sormais sur leur conductivit\u00e9 thermique, et donc sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6356],"tags":[4735,1133,3397,1889],"class_list":["post-73175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produits-solutions-techniques","tag-extrude","tag-laine","tag-polystyrene","tag-ursa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ursa donne plus de lisibilit\u00e9 \u00e0 son offre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/ursa-donne-plus-de-lisibilite-a-son-offre\/73175\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ursa donne plus de lisibilit\u00e9 \u00e0 son offre\" \/>\n<meta property=\"og:description\" content=\"Ursa, sp\u00e9cialiste de la laine min\u00e9rale et du polystyr\u00e8ne extrud\u00e9, inscrit sa strat\u00e9gie de d\u00e9veloppement 2012 dans l&rsquo;accompagnement des clients (distributeurs et poseurs) en clarifiant son offre. 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