{"id":73210,"date":"2013-10-10T00:00:00","date_gmt":"2013-10-09T22:00:00","guid":{"rendered":"http:\/\/b.bati-journal.com\/nouveaux-codes-pour-les-produits-ciments-calcia-et-unibeton\/73210"},"modified":"2019-07-15T12:43:47","modified_gmt":"2019-07-15T10:43:47","slug":"nouveaux-codes-pour-les-produits-ciments-calcia-et-unibeton","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/nouveaux-codes-pour-les-produits-ciments-calcia-et-unibeton\/73210\/","title":{"rendered":"Nouveaux codes pour les produits Ciments Calcia et Unib\u00e9ton"},"content":{"rendered":"<p>Le groupe Italcementi, 5e producteur mondial de ciment, d\u00e9voile sa toute nouvelle strat\u00e9gie de marque : i.nova, ax\u00e9e sur l&rsquo;innovation, la performance et la proximit\u00e9 avec ses clients. i.nova vient renforcer la notori\u00e9t\u00e9 du Groupe \u00e0 travers des codes imm\u00e9diatement reconnaissables, quel que soit le march\u00e9.\u000b\u000bi.nova d\u00e9cline un syst\u00e8me fond\u00e9 sur la performance et organis\u00e9 autour de onze familles communes aux gammes ciments, B\u00e9ton Pr\u00eat \u00e0 l&rsquo;Emploi, chaux et mortiers :\u000b\u000bi.work : pour travaux traditionnels\u000bi.pro : une plus grande facilit\u00e9 d&rsquo;usage pour les professionnels\u000bi.tech : pour plus de performances\u000bi.clime : pour une haute performance thermique\u000bi.speed : pour une mise en oeuvre rapide\u000bi.flow : auto-pla\u00e7ants pour une meilleure ergonomie\u000bi.sound : pour une performance acoustique\u000bi.dro : pour une meilleure gestion de l&rsquo;eau\u000bi.design : pour donner plus d&rsquo;esth\u00e9tique aux ouvrages\u000bi.active : pour une fonction d\u00e9polluante et autonettoyante\u000bi.light : pour laisser filtrer la lumi\u00e8re\u000b\u000bParmi les onze familles de performances d&rsquo;i.nova, six d&rsquo;entre elles sont lanc\u00e9es en France pour les produits de Ciments Calcia : i.pro, i.tech, i.design, i.active, i.clime et i.light. Trois signes distinctifs traduisent visuellement sur la sacherie la nouvelle strat\u00e9gie de marque i.nova :\u000b- la spirale pour l&rsquo;appartenance au Groupe Italcementi exprimant la dimension innovation ;\u000b- le nom de la famille de performance et son symbole graphique associ\u00e9 ;\u000b- le nom et la couleur du produit.\u000bDu c\u00f4t\u00e9 d&rsquo;Unib\u00e9ton, la filiale BPE du Groupe, i.nova se d\u00e9cline dans neuf familles de produits i.work, i.pro, i.tech, i.speed, i.flow, i.clime, i.idro, i.design et i.active.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Italcementi, 5e producteur mondial de ciment, d\u00e9voile sa toute nouvelle strat\u00e9gie de marque : i.nova, ax\u00e9e sur l&rsquo;innovation, la performance et la proximit\u00e9 avec ses clients. i.nova vient renforcer la notori\u00e9t\u00e9 du Groupe \u00e0 travers des codes imm\u00e9diatement reconnaissables, quel que soit le march\u00e9.\u000b\u000bi.nova d\u00e9cline un syst\u00e8me fond\u00e9 sur la performance et organis\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6356],"tags":[4839],"class_list":["post-73210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produits-solutions-techniques","tag-ciments"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveaux codes pour les produits Ciments Calcia et Unib\u00e9ton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/nouveaux-codes-pour-les-produits-ciments-calcia-et-unibeton\/73210\/\" \/>\n<meta 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