{"id":74567,"date":"2012-09-05T00:00:00","date_gmt":"2012-09-04T22:00:00","guid":{"rendered":"http:\/\/b.bati-journal.com\/la-direction-des-marches-residentiels-une-equipe-de-prescription-dediee\/74567"},"modified":"2019-07-15T11:35:29","modified_gmt":"2019-07-15T09:35:29","slug":"la-direction-des-marches-residentiels-une-equipe-de-prescription-dediee","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/la-direction-des-marches-residentiels-une-equipe-de-prescription-dediee\/74567\/","title":{"rendered":"La Direction des March\u00e9s R\u00e9sidentiels : une \u00e9quipe de prescription d\u00e9di\u00e9e"},"content":{"rendered":"

Face \u00e0 la technicit\u00e9 croissante des solutions de confort thermique et aux \u00e9volutions de la r\u00e9glementation, les \u00e9quipes de prescription Atlantic et Thermor fusionnent au sein d’une m\u00eame entit\u00e9, la Direction des march\u00e9s r\u00e9sidentiels, afin de d\u00e9ployer une force de prescription commune aupr\u00e8s des promoteurs, publics et priv\u00e9s, bureaux d’\u00e9tudes et constructeurs de maisons individuelles. Depuis plusieurs ann\u00e9es, les \u00e9quipes Atlantic et Thermor s’appuyaient sur leur propre organisation de prescription et s’adressaient chacune aux march\u00e9s de la maison individuelle et du logement collectif. Le rapprochement de ces deux structures leur permettra de porter une offre de solutions extr\u00eamement large, avec un catalogue et des outils d\u00e9di\u00e9s, et de privil\u00e9gier ainsi une forte proximit\u00e9 avec l’ensemble des acteurs du march\u00e9 du neuf. La nouvelle \u00e9quipe effective \u00e0 compter du 1er<\/sup>\u00a0septembre 2012 est compos\u00e9e de trente prescripteurs r\u00e9partis entre la Direction March\u00e9 R\u00e9sidentiel Individuel et la Direction March\u00e9 R\u00e9sidentiel Collectif. Elle prescrira syst\u00e9matiquement chacune des deux marques en fonction de son p\u00e9rim\u00e8tre produits : ‘ Atlantic : pompes \u00e0 chaleur et chaudi\u00e8res, chauffage \u00e9lectrique et s\u00e8che-serviettes, climatisation et ventilation, ‘ Thermor : chauffage \u00e9lectrique et s\u00e8che-serviettes, eau chaude sanitaire. www.atlantic-pro.fr<\/a>\u000bwww.thermor.fr<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Face \u00e0 la technicit\u00e9 croissante des solutions de confort thermique et aux \u00e9volutions de la r\u00e9glementation, les \u00e9quipes de prescription Atlantic et Thermor fusionnent au sein d’une m\u00eame entit\u00e9, la Direction des march\u00e9s r\u00e9sidentiels, afin de d\u00e9ployer une force de prescription commune aupr\u00e8s des promoteurs, publics et priv\u00e9s, bureaux d’\u00e9tudes et constructeurs de maisons individuelles. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6340],"tags":[542,568],"class_list":["post-74567","post","type-post","status-publish","format-standard","hentry","category-architecture-conception","tag-confort","tag-thermique"],"yoast_head":"\nLa Direction des March\u00e9s R\u00e9sidentiels : une \u00e9quipe de prescription d\u00e9di\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/la-direction-des-marches-residentiels-une-equipe-de-prescription-dediee\/74567\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Direction des March\u00e9s R\u00e9sidentiels : une \u00e9quipe de prescription d\u00e9di\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Face \u00e0 la technicit\u00e9 croissante des solutions de confort thermique et aux \u00e9volutions de la r\u00e9glementation, les \u00e9quipes de prescription Atlantic et Thermor fusionnent au sein d’une m\u00eame entit\u00e9, la Direction des march\u00e9s r\u00e9sidentiels, afin de d\u00e9ployer une force de prescription commune aupr\u00e8s des promoteurs, publics et priv\u00e9s, bureaux d’\u00e9tudes et constructeurs de maisons individuelles. 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