{"id":74641,"date":"2013-03-08T00:00:00","date_gmt":"2013-03-07T23:00:00","guid":{"rendered":"http:\/\/b.bati-journal.com\/les-femmes-ont-le-batiment-dans-la-peau\/74641"},"modified":"2019-07-15T11:35:21","modified_gmt":"2019-07-15T09:35:21","slug":"les-femmes-ont-le-batiment-dans-la-peau","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/les-femmes-ont-le-batiment-dans-la-peau\/74641\/","title":{"rendered":"Les Femmes ont le B\u00e2timent dans la peau"},"content":{"rendered":"

A l’occasion de la journ\u00e9e internationale de la Femme du 8 mars, la FFB a cr\u00e9\u00e9 un nouveau visuel : \u00ab Les Femmes aussi ont le B\u00e2timent dans la peau \u00bb. La qualit\u00e9 esth\u00e9tique de la photo en noir et blanc a pour objectif de donner une image d’excellence du B\u00e2timent. Le message souligne que les femmes ayant choisi le b\u00e2timent sont avant tout des femmes bien dans leur peau et passionn\u00e9es par leur m\u00e9tier. Le tatouage, volontairement rose pour plus de visibilit\u00e9 et de f\u00e9minit\u00e9, repr\u00e9sente un b\u00e2timent en construction, symbole fort du secteur aupr\u00e8s du grand public, cible de ce visuel.\u000bGr\u00e2ce \u00e0 toutes les actions men\u00e9es par la FFB depuis les ann\u00e9es 2000, la f\u00e9minisation des \u00e9quipes se d\u00e9veloppe dans tous les m\u00e9tiers. C’est dans la cat\u00e9gorie des cadres que la proportion des femmes progresse le plus rapidement. De la m\u00eame fa\u00e7on, en formation initiale, plus le niveau de formation est \u00e9lev\u00e9, plus le nombre des femmes augmente.\u000bDidier Ridoret, Pr\u00e9sident de la FFB \u00ab Aujourd’hui, nous constatons que les mentalit\u00e9s ont \u00e9volu\u00e9. La pr\u00e9sence des femmes sur les chantiers ou dans les CFA ne fait plus sourire et force souvent l’admiration. Le renouvellement des g\u00e9n\u00e9rations y est probablement pour quelque chose. Oui, en 2013 les Femmes aussi ont le B\u00e2timent dans la peau ! \u00bb.\u000bwww.ffbatiment.fr<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A l’occasion de la journ\u00e9e internationale de la Femme du 8 mars, la FFB a cr\u00e9\u00e9 un nouveau visuel : \u00ab Les Femmes aussi ont le B\u00e2timent dans la peau \u00bb. La qualit\u00e9 esth\u00e9tique de la photo en noir et blanc a pour objectif de donner une image d’excellence du B\u00e2timent. Le message souligne que […]<\/p>\n","protected":false},"author":1,"featured_media":74642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6340],"tags":[373],"class_list":["post-74641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-conception","tag-ffb"],"yoast_head":"\nLes Femmes ont le B\u00e2timent dans la peau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/les-femmes-ont-le-batiment-dans-la-peau\/74641\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Femmes ont le B\u00e2timent dans la peau\" \/>\n<meta property=\"og:description\" content=\"A l’occasion de la journ\u00e9e internationale de la Femme du 8 mars, la FFB a cr\u00e9\u00e9 un nouveau visuel : \u00ab Les Femmes aussi ont le B\u00e2timent dans la peau \u00bb. 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