{"id":74671,"date":"2013-05-17T00:00:00","date_gmt":"2013-05-16T22:00:00","guid":{"rendered":"http:\/\/b.bati-journal.com\/expert-relais-bois-replace-le-bois-au-coeur-des-projets\/74671"},"modified":"2019-07-15T11:34:51","modified_gmt":"2019-07-15T09:34:51","slug":"expert-relais-bois-replace-le-bois-au-coeur-des-projets","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/expert-relais-bois-replace-le-bois-au-coeur-des-projets\/74671\/","title":{"rendered":"Expert Relais Bois replace le bois au coeur des projets"},"content":{"rendered":"<p>Expert Relais Bois lance pour la cinqui\u00e8me ann\u00e9e cons\u00e9cutive sa campagne R\u00e9solument Bois avec la mise en route de son premier volet : R\u00e9solument Terrasse. En effet, malgr\u00e9 ses qualit\u00e9s en tant que mat\u00e9riau constructif et son potentiel technique, le bois s&rsquo;av\u00e8re assez peu connu du grand public. Voil\u00e0 pourquoi, fort de ses 250 membres, le r\u00e9seau Expert Relais Bois, soutenu par France Bois For\u00eat, en collaboration avec Le Commerce du Bois, Association Terrasse Bois, FCBA, le CNDB, lance une campagne de sensibilisation et d&rsquo;information sur ce mat\u00e9riau noble et vertueux trop souvent d\u00e9laiss\u00e9.\u000bDestin\u00e9e \u00e0 l&rsquo;ensemble des intervenants de la construction et au grand public, divis\u00e9e en deux temps forts, R\u00e9solument Bois 2013 s&rsquo;attachera de mai \u00e0 ao\u00fbt \u00e0 promouvoir le bois dans la r\u00e9alisation de terrasses, puis \u00e0 sensibiliser sur le r\u00f4le du mat\u00e9riau en question dans les projets de r\u00e9novation et d&rsquo;isolation, de septembre \u00e0 d\u00e9cembre. Ce programme de communication est d\u00e9clin\u00e9 \u00e0 travers :\u000b- une campagne de presse ciblant les titres professionnels et grand public th\u00e9matiques (une centaine d&rsquo;insertions au sein de vingt supports) ;\u000b- un dispositif de renforcement des liens avec les journalistes afin de pouvoir informer et r\u00e9pondre aux questions des diverses r\u00e9dactions ; &#8211; des publications et PLV explicatives et d&rsquo;aide au choix qui seront diffus\u00e9es par les n\u00e9goces membres du r\u00e9seau. 150 000 d\u00e9pliants R\u00e9solument Terrasse vont \u00eatre mis \u00e0 disposition d\u00e8s ce mois-ci, puis 150 000 brochures R\u00e9solument R\u00e9novation vont \u00eatre r\u00e9alis\u00e9es d&rsquo;ici au mois de septembre. Parall\u00e8lement, le guide Terrasse Bois va \u00eatre r\u00e9\u00e9dit\u00e9 en partenariat avec ATB et FCBA ;\u000b- un nouveau site Web en ligne depuis hier qui est le relais de l&rsquo;ensemble et permet l&rsquo;acc\u00e8s aux informations expertes du r\u00e9seau.\u000b<a href=\"http:\/\/www.expertrelaisbois.fr\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">www.expertrelaisbois.fr<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expert Relais Bois lance pour la cinqui\u00e8me ann\u00e9e cons\u00e9cutive sa campagne R\u00e9solument Bois avec la mise en route de son premier volet : R\u00e9solument Terrasse. En effet, malgr\u00e9 ses qualit\u00e9s en tant que mat\u00e9riau constructif et son potentiel technique, le bois s&rsquo;av\u00e8re assez peu connu du grand public. Voil\u00e0 pourquoi, fort de ses 250 membres, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[7737,3203],"class_list":["post-74671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-expert-relais-bois","tag-resolument-bois"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expert Relais Bois replace le bois au coeur des projets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/expert-relais-bois-replace-le-bois-au-coeur-des-projets\/74671\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Relais Bois replace le bois au coeur des projets\" \/>\n<meta property=\"og:description\" content=\"Expert Relais Bois lance pour la cinqui\u00e8me ann\u00e9e cons\u00e9cutive sa campagne R\u00e9solument Bois avec la mise en route de son premier volet : R\u00e9solument Terrasse. En effet, malgr\u00e9 ses qualit\u00e9s en tant que mat\u00e9riau constructif et son potentiel technique, le bois s&rsquo;av\u00e8re assez peu connu du grand public. 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