{"id":74775,"date":"2013-11-20T09:16:29","date_gmt":"2013-11-20T08:16:29","guid":{"rendered":"http:\/\/b.bati-journal.com\/une-campagne-bleu-blanc-rouge-pour-les-pins-francais\/74775"},"modified":"2019-07-15T11:34:41","modified_gmt":"2019-07-15T09:34:41","slug":"une-campagne-bleu-blanc-rouge-pour-les-pins-francais","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/une-campagne-bleu-blanc-rouge-pour-les-pins-francais\/74775\/","title":{"rendered":"Une campagne bleu-blanc-rouge pour les pins fran\u00e7ais"},"content":{"rendered":"

Les professionnels de l’Apep (Association pour la promotion des emplois du pin), avec le soutien de la F\u00e9d\u00e9ration nationale du bois (FNB), ont d\u00e9cid\u00e9 la mise en place d’une strat\u00e9gie de communication sur les pins fran\u00e7ais.<\/h4>\n

Objectif ? Valoriser les emplois nobles des principales esp\u00e8ces de pins fran\u00e7ais, en particulier le pin maritime et le pin sylvestre, ainsi que l’emploi de bois ayant pouss\u00e9 sur le sol national. Selon les initiateurs de la campagne, plus de 500 000 m3 de pin seraient actuellement import\u00e9s par la France, \u00ab\u00a0ce qui constitue un gisement de croissance non n\u00e9gligeable pour les acteurs fran\u00e7ais\u00a0\u00bb. Malgr\u00e9 cette importation massive, les pins repr\u00e9sentent environ le quart des volumes de bois r\u00e9colt\u00e9s en France. La communication sera ax\u00e9e sur les utilisations des pins fran\u00e7ais dans la construction et dans la d\u00e9coration. Elle rappellera les innovations dont ces essences ont b\u00e9n\u00e9fici\u00e9 durant les derni\u00e8res d\u00e9cennies et pr\u00e9sentera la large palette de produits propos\u00e9s aujourd’hui par les industriels. Les actions de communication auront comme support une plaquette et un site internet. Ces outils seront op\u00e9rationnels pour le Carrefour international du bois 2014 \u00e0 Nantes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les professionnels de l’Apep (Association pour la promotion des emplois du pin), avec le soutien de la F\u00e9d\u00e9ration nationale du bois (FNB), ont d\u00e9cid\u00e9 la mise en place d’une strat\u00e9gie de communication sur les pins fran\u00e7ais. Objectif ? Valoriser les emplois nobles des principales esp\u00e8ces de pins fran\u00e7ais, en particulier le pin maritime et le […]<\/p>\n","protected":false},"author":1,"featured_media":74776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[3290,474,1105,515],"class_list":["post-74775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-campagne","tag-communication","tag-fnb","tag-pin"],"yoast_head":"\nUne campagne bleu-blanc-rouge pour les pins fran\u00e7ais<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/une-campagne-bleu-blanc-rouge-pour-les-pins-francais\/74775\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une campagne bleu-blanc-rouge pour les pins fran\u00e7ais\" \/>\n<meta property=\"og:description\" content=\"Les professionnels de l’Apep (Association pour la promotion des emplois du pin), avec le soutien de la F\u00e9d\u00e9ration nationale du bois (FNB), ont d\u00e9cid\u00e9 la mise en place d’une strat\u00e9gie de communication sur les pins fran\u00e7ais. Objectif ? 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