{"id":77184,"date":"2009-03-31T00:00:00","date_gmt":"2009-03-30T22:00:00","guid":{"rendered":"http:\/\/b.bati-journal.com\/kp1-consolide-son-activite-premur\/77184"},"modified":"2019-07-15T12:16:42","modified_gmt":"2019-07-15T10:16:42","slug":"kp1-consolide-son-activite-premur","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/kp1-consolide-son-activite-premur\/77184\/","title":{"rendered":"KP1 consolide son activit\u00e9 Pr\u00e9mur"},"content":{"rendered":"

Le 26 mars dernier, le groupe KP1 a inaugur\u00e9 un nouveau hall de production dans son usine de Poincy (77), d\u00e9di\u00e9 \u00e0 la fabrication de sa nouvelle offre produit de Pr\u00e9mur, et cr\u00e9\u00e9 50 emplois. Il s’agit d’un investissement de 10 millions d’euros, mais l’arriv\u00e9e d’une gamme compl\u00e8te de Pr\u00e9murs dans l’offre de KP1 d\u00e9coule d’une strat\u00e9gie marketing bien r\u00f4d\u00e9e. Le Pr\u00e9mur constitue effectivement le seul \u00e9l\u00e9ment constructif qu’il manquait \u00e0 la palette de produits du fabricant de syst\u00e8mes constructifs pr\u00e9fabriqu\u00e9s en b\u00e9ton pr\u00e9contraint. Mais, si le Pr\u00e9mur est une technique de pr\u00e9fabrication qui existe en Allemagne depuis une vingtaine d’ann\u00e9es et qui est incontournable avec 4,5 millions de m\u00e8tres carr\u00e9s par an, elle est encore tr\u00e8s peu d\u00e9velopp\u00e9e en France. Aujourd’hui, pour Jean-Fran\u00e7ois Trontin, pr\u00e9sident du groupe KP1, m\u00eame si seulement 1,5 million de m\u00e8tres carr\u00e9s est install\u00e9 en France, contre une capacit\u00e9 de 5 millions de m\u00e8tres carr\u00e9s, il s’agit l\u00e0 d’un march\u00e9 en pleine expansion. Preuve en est, la volont\u00e9 de disposer de cinq usines de production r\u00e9parties sur le territoire dont celle de Poincy pour l’Est parisien et de Graulhet (81), achev\u00e9e en f\u00e9vrier dernier, pour la r\u00e9gion toulousaine. L’objectif : atteindre une part de march\u00e9 de 40 % en Pr\u00e9mur, soit l’\u00e9quivalent de sa part de march\u00e9 dans les \u00e9l\u00e9ments de structure.\u000bKP1\u000b04 32 75 12 00\u000bwww.kp1.fr<\/a>\u000b\u000b<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 26 mars dernier, le groupe KP1 a inaugur\u00e9 un nouveau hall de production dans son usine de Poincy (77), d\u00e9di\u00e9 \u00e0 la fabrication de sa nouvelle offre produit de Pr\u00e9mur, et cr\u00e9\u00e9 50 emplois. Il s’agit d’un investissement de 10 millions d’euros, mais l’arriv\u00e9e d’une gamme compl\u00e8te de Pr\u00e9murs dans l’offre de KP1 d\u00e9coule […]<\/p>\n","protected":false},"author":1,"featured_media":77185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[5000,3662],"class_list":["post-77184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-kp1","tag-premur"],"yoast_head":"\nKP1 consolide son activit\u00e9 Pr\u00e9mur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/kp1-consolide-son-activite-premur\/77184\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KP1 consolide son activit\u00e9 Pr\u00e9mur\" \/>\n<meta property=\"og:description\" content=\"Le 26 mars dernier, le groupe KP1 a inaugur\u00e9 un nouveau hall de production dans son usine de Poincy (77), d\u00e9di\u00e9 \u00e0 la fabrication de sa nouvelle offre produit de Pr\u00e9mur, et cr\u00e9\u00e9 50 emplois. 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