{"id":86958,"date":"2015-04-16T10:51:09","date_gmt":"2015-04-16T08:51:09","guid":{"rendered":"http:\/\/b.bati-journal.com\/?p=86958"},"modified":"2019-07-15T11:34:19","modified_gmt":"2019-07-15T09:34:19","slug":"la-filiere-bois-cree-la-marque-bois-francais","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/la-filiere-bois-cree-la-marque-bois-francais\/86958\/","title":{"rendered":"La fili\u00e8re bois cr\u00e9\u00e9 la marque \u00ab\u00a0Bois Fran\u00e7ais\u00a0\u00bb"},"content":{"rendered":"
\n

Apr\u00e8s avoir lanc\u00e9 en juin dernier le slogan \u00ab\u00a0Pr\u00e9f\u00e9rez le bois fran\u00e7ais\u00a0\u00bb, la fili\u00e8re bois se f\u00e9d\u00e8re \u00e0 nouveau pour annoncer la cr\u00e9ation de la marque \u00ab\u00a0Bois Fran\u00e7ais\u00a0\u00bb. Cette derni\u00e8re garantit aux consommateurs que le bois d’un produit, ou contenu dans un produit, est d’origine fran\u00e7aise, et que sa transformation et son assemblage ont \u00e9t\u00e9 faits sur le sol national. Elle a donc pour objectif de valoriser et promouvoir le bois, quelque soit l’essence, et les produits \u00e0 base de bois issus des for\u00eats fran\u00e7aises g\u00e9r\u00e9es durablement. \u00ab\u00a0Bois Fran\u00e7ais\u00a0\u00bb s’adresse aux professionnels de la fili\u00e8re bois\u00a0: transformateurs et fabricants (exploitants forestiers, scieurs, menuisiers industriels, fabricants de palettes etc.) ; distributeurs (n\u00e9goce, GSB, distributeurs d’\u00e9nergie etc.) ; utilisateurs (artisans, constructeurs bois, etc.) ; prescripteurs (architectes, paysagistes, bureaux d’\u00e9tudes, etc.) d\u00e9sireux de valoriser l’origine fran\u00e7aise du bois de leurs produits\/r\u00e9alisations. Mais la marque est d\u00e9ploy\u00e9e aussi pour les consommateurs qui souhaitent faire un acte citoyen et environnemental en achetant un produit en bois fran\u00e7ais ou \u00e0 base de bois fran\u00e7ais, lequel affiche donc un logo tricolore \u00e0 leur intention apr\u00e8s avoir re\u00e7u une licence d’exploitation.\u00a0Comment obtenir l’exploitation de la marque\u00a0?<\/b><\/p>\n

Ces licences d’exploitation de la marque sont d\u00e9livr\u00e9es par l’association \u00ab\u00a0Pr\u00e9f\u00e9rez le bois fran\u00e7ais\u00a0\u00bb, cr\u00e9\u00e9e par les professionnels du bois*. Pour obtenir cette licence, l’acteur de la fili\u00e8re doit adh\u00e9rer et d\u00e9poser un dossier mentionnant la gamme de produits qu’il souhaite valoriser. Apr\u00e8s une phase de contr\u00f4le, il leurs est d\u00e9livr\u00e9 une licence d’exploitation d’un an renouvelable. Pour garantir l’origine fran\u00e7aise du bois, l’association \u00e9tablira un plan de contr\u00f4le annuel pour auditer les adh\u00e9rents de la marque. L’adh\u00e9rent a \u00e0 sa charge la cotisation d’adh\u00e9sion \u00e0 l’association, les contr\u00f4les et une redevance annuelle pour l’exploitation de la marque sur la base d’une assiette calcul\u00e9e sur le chiffre d’affaires de production b\u00e9n\u00e9ficiant de la marque. * Les fondateurs de l’association (FNB, APECF, Apep, France Douglas), les f\u00e9d\u00e9rations (UCFF, FNCOFOR… mais aussi FFB, Capeb) et les entreprises.<\/div>\n

www.bois-francais.fr\u00a0<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s avoir lanc\u00e9 en juin dernier le slogan \u00ab\u00a0Pr\u00e9f\u00e9rez le bois fran\u00e7ais\u00a0\u00bb, la fili\u00e8re bois se f\u00e9d\u00e8re \u00e0 nouveau pour annoncer la cr\u00e9ation de la marque \u00ab\u00a0Bois Fran\u00e7ais\u00a0\u00bb. Cette derni\u00e8re garantit aux consommateurs que le bois d’un produit, ou contenu dans un produit, est d’origine fran\u00e7aise, et que sa transformation et son assemblage ont \u00e9t\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":86959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[11061,1017,1105],"class_list":["post-86958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-bois-francais","tag-filiere-bois","tag-fnb"],"yoast_head":"\nLa fili\u00e8re bois cr\u00e9\u00e9 la marque "Bois Fran\u00e7ais"<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/la-filiere-bois-cree-la-marque-bois-francais\/86958\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fili\u00e8re bois cr\u00e9\u00e9 la marque "Bois Fran\u00e7ais"\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s avoir lanc\u00e9 en juin dernier le slogan \u00ab\u00a0Pr\u00e9f\u00e9rez le bois fran\u00e7ais\u00a0\u00bb, la fili\u00e8re bois se f\u00e9d\u00e8re \u00e0 nouveau pour annoncer la cr\u00e9ation de la marque \u00ab\u00a0Bois Fran\u00e7ais\u00a0\u00bb. Cette derni\u00e8re garantit aux consommateurs que le bois d’un produit, ou contenu dans un produit, est d’origine fran\u00e7aise, et que sa transformation et son assemblage ont \u00e9t\u00e9 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/la-filiere-bois-cree-la-marque-bois-francais\/86958\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-16T08:51:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-15T09:34:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/04\/bois-francais-660x330.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bati-journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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