{"id":87784,"date":"2015-06-15T13:20:48","date_gmt":"2015-06-15T11:20:48","guid":{"rendered":"http:\/\/batijournal.com\/?p=87784"},"modified":"2019-07-15T12:49:31","modified_gmt":"2019-07-15T10:49:31","slug":"fusion-marques-thermic-vasco","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/","title":{"rendered":"Fusion des marques THERMIC et VASCO"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-87785 alignleft\" src=\"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO-172x300.jpg\" alt=\"THERMIC devient VASCO\" width=\"172\" height=\"300\" srcset=\"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO-172x300.jpg 172w, https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO-86x150.jpg 86w, https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO.jpg 586w, https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO-600x1049.jpg 600w\" sizes=\"(max-width: 172px) 100vw, 172px\" \/>Le groupe VASCO r\u00e9alise la fusion de ses deux marques : THERMIC et VASCO. Les deux marques poss\u00e9daient un catalogue affichant environ 80 % de produits similaires sur le march\u00e9 du radiateur d\u00e9coratif. Plus de coh\u00e9rence, image de marque renforc\u00e9e, harmonisation de l\u2019offre produits, \u00e9conomies d\u2019\u00e9chelle\u2026 le groupe a initi\u00e9 cette union depuis 3 ans par le rapprochement des produits et des prix dans les catalogues des deux marques ; les innovations \u00e9taitent d\u2019ailleurs faites sous la marque VASCO.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe VASCO r\u00e9alise la fusion de ses deux marques : THERMIC et VASCO. Les deux marques poss\u00e9daient un catalogue affichant environ 80 % de produits similaires sur le march\u00e9 du radiateur d\u00e9coratif. Plus de coh\u00e9rence, image de marque renforc\u00e9e, harmonisation de l\u2019offre produits, \u00e9conomies d\u2019\u00e9chelle\u2026 le groupe a initi\u00e9 cette union depuis 3 ans [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":87785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345,6356,10780],"tags":[],"class_list":["post-87784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","category-produits-solutions-techniques","category-produits-planete"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fusion des marques THERMIC et VASCO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fusion des marques THERMIC et VASCO\" \/>\n<meta property=\"og:description\" content=\"Le groupe VASCO r\u00e9alise la fusion de ses deux marques : THERMIC et VASCO. Les deux marques poss\u00e9daient un catalogue affichant environ 80 % de produits similaires sur le march\u00e9 du radiateur d\u00e9coratif. Plus de coh\u00e9rence, image de marque renforc\u00e9e, harmonisation de l\u2019offre produits, \u00e9conomies d\u2019\u00e9chelle\u2026 le groupe a initi\u00e9 cette union depuis 3 ans [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-15T11:20:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-15T10:49:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"St\u00e9phane Miget\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:site\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u00e9phane Miget\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/\"},\"author\":{\"name\":\"St\u00e9phane Miget\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/1dc96ec6957aa1ccb25ebe78bb19f100\"},\"headline\":\"Fusion des marques THERMIC et VASCO\",\"datePublished\":\"2015-06-15T11:20:48+00:00\",\"dateModified\":\"2019-07-15T10:49:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/\"},\"wordCount\":89,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/2-THERMIC_devient_VASCO.jpg\",\"articleSection\":[\"\u00c9conomie &amp; March\u00e9s\",\"Produits &amp; Solutions techniques\",\"zz_Produits - Plan\u00e8te\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/\",\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/\",\"name\":\"Fusion des marques THERMIC et VASCO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/2-THERMIC_devient_VASCO.jpg\",\"datePublished\":\"2015-06-15T11:20:48+00:00\",\"dateModified\":\"2019-07-15T10:49:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/1dc96ec6957aa1ccb25ebe78bb19f100\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/#primaryimage\",\"url\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/2-THERMIC_devient_VASCO.jpg\",\"contentUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/2-THERMIC_devient_VASCO.jpg\",\"width\":586,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/fusion-marques-thermic-vasco\\\/87784\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/batijournal.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/category\\\/actualites\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9conomie &amp; March\u00e9s\",\"item\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/category\\\/actualites\\\/economie-marches\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Fusion des marques THERMIC et VASCO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\",\"url\":\"https:\\\/\\\/batijournal.com\\\/\",\"name\":\"Batijournal\",\"description\":\"L&#039;actualit\u00e9 du b\u00e2timent\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/batijournal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/1dc96ec6957aa1ccb25ebe78bb19f100\",\"name\":\"St\u00e9phane Miget\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g\",\"caption\":\"St\u00e9phane Miget\"},\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/author\\\/stephane\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fusion des marques THERMIC et VASCO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/","og_locale":"fr_FR","og_type":"article","og_title":"Fusion des marques THERMIC et VASCO","og_description":"Le groupe VASCO r\u00e9alise la fusion de ses deux marques : THERMIC et VASCO. Les deux marques poss\u00e9daient un catalogue affichant environ 80 % de produits similaires sur le march\u00e9 du radiateur d\u00e9coratif. Plus de coh\u00e9rence, image de marque renforc\u00e9e, harmonisation de l\u2019offre produits, \u00e9conomies d\u2019\u00e9chelle\u2026 le groupe a initi\u00e9 cette union depuis 3 ans [&hellip;]","og_url":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/","og_site_name":"Batijournal","article_published_time":"2015-06-15T11:20:48+00:00","article_modified_time":"2019-07-15T10:49:31+00:00","og_image":[{"width":586,"height":1024,"url":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO.jpg","type":"image\/jpeg"}],"author":"St\u00e9phane Miget","twitter_card":"summary_large_image","twitter_creator":"@bati_journal","twitter_site":"@bati_journal","twitter_misc":{"\u00c9crit par":"St\u00e9phane Miget"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/#article","isPartOf":{"@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/"},"author":{"name":"St\u00e9phane Miget","@id":"https:\/\/batijournal.com\/#\/schema\/person\/1dc96ec6957aa1ccb25ebe78bb19f100"},"headline":"Fusion des marques THERMIC et VASCO","datePublished":"2015-06-15T11:20:48+00:00","dateModified":"2019-07-15T10:49:31+00:00","mainEntityOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/"},"wordCount":89,"commentCount":0,"image":{"@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO.jpg","articleSection":["\u00c9conomie &amp; March\u00e9s","Produits &amp; Solutions techniques","zz_Produits - Plan\u00e8te"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/","url":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/","name":"Fusion des marques THERMIC et VASCO","isPartOf":{"@id":"https:\/\/batijournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/#primaryimage"},"image":{"@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO.jpg","datePublished":"2015-06-15T11:20:48+00:00","dateModified":"2019-07-15T10:49:31+00:00","author":{"@id":"https:\/\/batijournal.com\/#\/schema\/person\/1dc96ec6957aa1ccb25ebe78bb19f100"},"breadcrumb":{"@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/#primaryimage","url":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO.jpg","contentUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2015\/06\/2-THERMIC_devient_VASCO.jpg","width":586,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/batijournal.com\/index.php\/fusion-marques-thermic-vasco\/87784\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/batijournal.com\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/batijournal.com\/index.php\/category\/actualites\/"},{"@type":"ListItem","position":3,"name":"\u00c9conomie &amp; March\u00e9s","item":"https:\/\/batijournal.com\/index.php\/category\/actualites\/economie-marches\/"},{"@type":"ListItem","position":4,"name":"Fusion des marques THERMIC et VASCO"}]},{"@type":"WebSite","@id":"https:\/\/batijournal.com\/#website","url":"https:\/\/batijournal.com\/","name":"Batijournal","description":"L&#039;actualit\u00e9 du b\u00e2timent","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/batijournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/batijournal.com\/#\/schema\/person\/1dc96ec6957aa1ccb25ebe78bb19f100","name":"St\u00e9phane Miget","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g","caption":"St\u00e9phane Miget"},"url":"https:\/\/batijournal.com\/index.php\/author\/stephane\/"}]}},"_links":{"self":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/87784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=87784"}],"version-history":[{"count":0,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/87784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media\/87785"}],"wp:attachment":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=87784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=87784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=87784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}