{"id":88145,"date":"2015-06-30T12:21:18","date_gmt":"2015-06-30T10:21:18","guid":{"rendered":"http:\/\/batijournal.com\/?p=88145"},"modified":"2019-07-15T12:23:46","modified_gmt":"2019-07-15T10:23:46","slug":"developpement-durable-et-marketing-strategique","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/developpement-durable-et-marketing-strategique\/88145\/","title":{"rendered":"D\u00e9veloppement durable et marketing strat\u00e9gique"},"content":{"rendered":"<p>Apr\u00e8s sept ann\u00e9es pass\u00e9es chez Nexity, Sabine Desnault, cr\u00e9atrice de la Direction du d\u00e9veloppement durable, a quitt\u00e9 le groupe pour d&rsquo;autres projets personnels. C&rsquo;est Anne Mollet, directrice du marketing strat\u00e9gique, qui lui succ\u00e8de et devient directeur du d\u00e9veloppement durable et du marketing strat\u00e9gique.<\/p>\n<p>Anne Mollet est dipl\u00f4m\u00e9e d\u2019un DESS en droit de l\u2019urbanisme, de la construction et de l\u2019am\u00e9nagement et d\u2019un DESS\u00a0administration des entreprises \u00e0 l\u2019IAE, ancienne \u00e9l\u00e8ve du Coll\u00e8ge des Hautes Etudes en\u00a0Environnement et D\u00e9veloppement Durable.<\/p>\n<p>R\u00e9sum\u00e9e par la formule \u00ab durable \u00e0 bienfaits imm\u00e9diats \u00bb, la strat\u00e9gie d\u00e9veloppement durable se d\u00e9ploie\u00a0notamment \u00e0 travers quatre\u00a0th\u00e9matiques\u00a0:\u00a0pour tous, connect\u00e9s, bas carbone, sur mesure. Elle\u00a0se rattache donc\u00a0naturellement au d\u00e9veloppement et au sourcing des innovations, plac\u00e9s sous la responsabilit\u00e9 du\u00a0marketing strat\u00e9gique dans la logique des \u00e9volutions sociales. En effet, des\u00a0sujets\u00a0techniques li\u00e9s aux b\u00e2timents, elle a \u00e9volu\u00e9 vers une r\u00e9flexion plus globale sur de nouvelles mani\u00e8res\u00a0d\u2019habiter, de vivre, de travailler, de se d\u00e9placer et de consommer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s sept ann\u00e9es pass\u00e9es chez Nexity, Sabine Desnault, cr\u00e9atrice de la Direction du d\u00e9veloppement durable, a quitt\u00e9 le groupe pour d&rsquo;autres projets personnels. C&rsquo;est Anne Mollet, directrice du marketing strat\u00e9gique, qui lui succ\u00e8de et devient directeur du d\u00e9veloppement durable et du marketing strat\u00e9gique. Anne Mollet est dipl\u00f4m\u00e9e d\u2019un DESS en droit de l\u2019urbanisme, de la [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":88147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,6340,6345,6351],"tags":[935],"class_list":["post-88145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-architecture-conception","category-economie-marches","category-energie-environnement","tag-nexity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9veloppement durable et marketing strat\u00e9gique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/developpement-durable-et-marketing-strategique\/88145\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9veloppement durable et marketing strat\u00e9gique\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s sept ann\u00e9es pass\u00e9es chez Nexity, Sabine Desnault, cr\u00e9atrice de la Direction du d\u00e9veloppement durable, a quitt\u00e9 le groupe pour d&rsquo;autres projets personnels. 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