{"id":90538,"date":"2015-11-23T08:43:33","date_gmt":"2015-11-23T07:43:33","guid":{"rendered":"http:\/\/batijournal.com\/?p=90538"},"modified":"2020-07-17T15:45:14","modified_gmt":"2020-07-17T13:45:14","slug":"les-entreprises-du-btp-attentives-aux-innovations","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/les-entreprises-du-btp-attentives-aux-innovations\/90538\/","title":{"rendered":"Les entreprises du BTP attentives aux innovations"},"content":{"rendered":"<p><strong>Les petites entreprises de mise en \u0153uvre du b\u00e2timent int\u00e8grent, , dans leur grande majorit\u00e9, les innovations industrielles et les nouveaux proc\u00e9d\u00e9s propos\u00e9s sur le march\u00e9. Elles sont en attente de recommandations pour les mettre en \u0153uvre sur les chantiers.<\/strong><\/p>\n<p>Selon la derni\u00e8re \u00e9tude CSTB\/IFOP, 61 % des TPE et PME de la construction s\u2019accordent sur le fait que l\u2019innovation occupe pour elles une place importante au sein de leur entreprise. Un axe jug\u00e9 essentiel pour les dirigeants qui ont cr\u00e9\u00e9 leurs entreprises depuis moins de 5 ans (72 %). Pour le CSTB, ce constat s\u2019explique par une volont\u00e9 d\u2019autant plus forte de se diff\u00e9rencier, lors des premi\u00e8res ann\u00e9es d\u2019activit\u00e9, pour assurer la p\u00e9rennit\u00e9 de l\u2019entreprise. 77 % des professionnels du BTP ont int\u00e9gr\u00e9 au moins une innovation au cours des 24 derniers mois, qu\u2019ils s\u2019agissent d\u2019une innovation en lien avec de nouveaux mat\u00e9riaux ou produits (70 %), de nouveaux syst\u00e8mes de pose (60 %) ou de nouveaux services de formations \u00e0 la pose (41 %), les chefs d\u2019entreprises ont majoritairement int\u00e9gr\u00e9 ces nouveaux proc\u00e9d\u00e9s dans leurs pratiques. Ils ont de fortes attentes en mati\u00e8re de conseils sur les innovations industrielles et les nouveaux proc\u00e9d\u00e9s (82 %).<\/p>\n<p>L\u2019innovation permet de faire progresser la construction durable pour 88 %. Parmi les incitations qui permettraient d\u2019int\u00e9grer davantage les innovations, ils sont, dans un second temps, reconnaissants du potentiel acc\u00e9l\u00e9rateur en terme de d\u00e9veloppement \u00e9conomique: pour se distinguer de la concurrence (82%), favoriser le d\u00e9veloppement de l\u2019activit\u00e9 aupr\u00e8s de nouveaux clients ou march\u00e9s (79 %) et diversifier ses activit\u00e9s (71 %). Des crit\u00e8res pr\u00e9dominants pour eux et qui priment devant l\u2019avantage tarifaire (43 %), qui leur permettrait d\u2019augmenter leur prix.<\/p>\n<p>&nbsp;<\/p>\n<p>Visuel :\u00a0ISOVIP isolant sous vide d&rsquo;Isover<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les petites entreprises de mise en \u0153uvre du b\u00e2timent int\u00e8grent, , dans leur grande majorit\u00e9, les innovations industrielles et les nouveaux proc\u00e9d\u00e9s propos\u00e9s sur le march\u00e9. Elles sont en attente de recommandations pour les mettre en \u0153uvre sur les chantiers. Selon la derni\u00e8re \u00e9tude CSTB\/IFOP, 61 % des TPE et PME de la construction s\u2019accordent [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":90539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10736,6345],"tags":[734,11047,586],"class_list":["post-90538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie-marches","tag-cstb","tag-innovation","tag-isover"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les entreprises du BTP attentives aux innovations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/les-entreprises-du-btp-attentives-aux-innovations\/90538\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les entreprises du BTP attentives aux innovations\" \/>\n<meta property=\"og:description\" content=\"Les petites entreprises de mise en \u0153uvre du b\u00e2timent int\u00e8grent, , dans leur grande majorit\u00e9, les innovations industrielles et les nouveaux proc\u00e9d\u00e9s propos\u00e9s sur le march\u00e9. Elles sont en attente de recommandations pour les mettre en \u0153uvre sur les chantiers. 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