{"id":92963,"date":"2016-06-06T16:18:19","date_gmt":"2016-06-06T14:18:19","guid":{"rendered":"http:\/\/batijournal.com\/?p=92963"},"modified":"2019-07-15T12:04:01","modified_gmt":"2019-07-15T10:04:01","slug":"marche-bricolage-redemarre","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/marche-bricolage-redemarre\/92963\/","title":{"rendered":"Le march\u00e9 du bricolage red\u00e9marre"},"content":{"rendered":"<p><strong>Progressant tous les ans depuis 2009, le march\u00e9 du Bricolage fr\u00f4le aujourd\u2019hui les 25 milliards d\u2019euros (24,955 Mds\u20ac). C\u2019est le march\u00e9 le plus important de l\u2019\u00e9quipement de la maison, devant le march\u00e9 du meuble et celui de l\u2019\u00e9lectrom\u00e9nager. L&rsquo;Unibal, organisation professionnelle des industriels du Bricolage, publie ses chiffres sur l&rsquo;ann\u00e9e pass\u00e9e.<\/strong><\/p>\n<p>En 2015, la progression du march\u00e9 est rest\u00e9e mod\u00e9r\u00e9e avec + 0,6%. Ce faible dynamisme du Bricolage est li\u00e9 \u00e0 la faiblesse du march\u00e9 de l\u2019immobilier. L\u2019emm\u00e9nagement dans un nouveau logement \u00e9tant un levier fondamental sur le march\u00e9 du Bricolage : dans l\u2019ensemble, les nouveaux acqu\u00e9reurs (que ce soit dans l\u2019ancien ou dans le neuf) ont un portefeuille de projets bien plus important que les personnes qui occupent leur logement depuis plusieurs ann\u00e9es. Mais les \u00e9volutions sont contrast\u00e9es selon les canaux de distribution. Les GSB renforcent leur position dominante avec 78 % des parts de march\u00e9, en progressant davantage que l\u2019ensemble du march\u00e9 (+ 1,9 %), alors que les N\u00e9goces, d\u00e9j\u00e0 en difficult\u00e9 sur les march\u00e9s professionnels, reculent fortement dans les ventes au grand public (- 8,4 %).<\/p>\n<p>En ce d\u00e9but 2016, les principaux indicateurs du march\u00e9 immobilier qui sont repass\u00e9s au vert fin 2015 continuent \u00e0 s\u2019am\u00e9liorer : les ventes dans l\u2019ancien sont \u00e0 la hausse, et la construction neuve est \u00e9galement bien orient\u00e9e avec une augmentation sensible des mises en chantier. De plus, les taux d\u2019int\u00e9r\u00eat sont historiquement bas, un \u00e9l\u00e8ment tr\u00e8s incitatif pour les m\u00e9nages d\u00e9sireux d\u2019acqu\u00e9rir un bien immobilier. Le renforcement du PTZ+ (Pr\u00eat \u00e0 taux z\u00e9ro) et la prolongation du dispositif Pinel jusqu\u2019\u00e0 fin 2017 sont \u00e9galement stimulants. Conjugu\u00e9s, ces facteurs peuvent laissent esp\u00e9rer une embellie du march\u00e9 du Bricolage en 2016 : les transactions et constructions additionnelles vont apporter un surcroit substantiel de logements \u00e0 personnaliser, r\u00e9nover ou am\u00e9liorer au cours des mois \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Progressant tous les ans depuis 2009, le march\u00e9 du Bricolage fr\u00f4le aujourd\u2019hui les 25 milliards d\u2019euros (24,955 Mds\u20ac). C\u2019est le march\u00e9 le plus important de l\u2019\u00e9quipement de la maison, devant le march\u00e9 du meuble et celui de l\u2019\u00e9lectrom\u00e9nager. L&rsquo;Unibal, organisation professionnelle des industriels du Bricolage, publie ses chiffres sur l&rsquo;ann\u00e9e pass\u00e9e. En 2015, la progression [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":92964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10736,6340,6345],"tags":[10576,3586],"class_list":["post-92963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-architecture-conception","category-economie-marches","tag-magasins-de-bricolage","tag-negoces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le march\u00e9 du bricolage red\u00e9marre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/marche-bricolage-redemarre\/92963\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le march\u00e9 du bricolage red\u00e9marre\" \/>\n<meta property=\"og:description\" content=\"Progressant tous les ans depuis 2009, le march\u00e9 du Bricolage fr\u00f4le aujourd\u2019hui les 25 milliards d\u2019euros (24,955 Mds\u20ac). C\u2019est le march\u00e9 le plus important de l\u2019\u00e9quipement de la maison, devant le march\u00e9 du meuble et celui de l\u2019\u00e9lectrom\u00e9nager. L&rsquo;Unibal, organisation professionnelle des industriels du Bricolage, publie ses chiffres sur l&rsquo;ann\u00e9e pass\u00e9e. 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