{"id":96111,"date":"2017-05-30T16:55:11","date_gmt":"2017-05-30T14:55:11","guid":{"rendered":"http:\/\/batijournal.com\/?p=96111"},"modified":"2019-07-15T11:15:50","modified_gmt":"2019-07-15T09:15:50","slug":"bache-publicitaire-recouvrira-theatre-chatelet-grincer-ecologistes","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/bache-publicitaire-recouvrira-theatre-chatelet-grincer-ecologistes\/96111\/","title":{"rendered":"La b\u00e2che publicitaire qui recouvrira le Th\u00e9\u00e2tre du Ch\u00e2telet fait grincer les \u00e9cologistes"},"content":{"rendered":"<p>Le Th\u00e9\u00e2tre du Ch\u00e2telet ferm\u00e9 pour travaux de r\u00e9novation pour deux ans et demi fait l&rsquo;objet d&rsquo;une pol\u00e9mique. En effet, les \u00e9lus \u00e9cologistes de la Ville de Paris ne sont pas en accord avec la mairie sur la signature d&rsquo;un contrat publicitaire avec JCDecaux qui mettra en place une b\u00e2che publicitaire sur la fa\u00e7ade du b\u00e2timent class\u00e9. Cette b\u00e2che de 1 750 m2 devrait cependant rapporter 2,7 millions de recettes soit 15% du montant total des r\u00e9novations du th\u00e9\u00e2tre.<\/p>\n<p>Les \u00e9lus \u00e9cologistes regrettent que la ville de Paris ait recours \u00e0 de la publicit\u00e9 pour restaurer ses monuments.<\/p>\n<p>Le visuel de la publicit\u00e9 devra \u00eatre approuv\u00e9 avant d\u00e9ploiement par la Direction R\u00e9gionale des Affaires Culturelles, par la Ville de Paris ainsi que par la direction du Th\u00e9\u00e2tre. Ils seront int\u00e9gr\u00e9s dans un d\u00e9cor en trompe-l&rsquo;oeil reproduisant la fa\u00e7ade.<\/p>\n<p>Photo : <a title=\"By TEDx Paris (TEDxParis 2015) [CC BY 2.0 (http:\/\/creativecommons.org\/licenses\/by\/2.0)], via Wikimedia Commons\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File%3AThe_Th%C3%A9%C3%A2tre_du_Ch%C3%A2telet%2C_TEDxParis_2015.jpg\">par TEDx Paris (TEDxParis 2015) [CC BY 2.0 (http:\/\/creativecommons.org\/licenses\/by\/2.0)], via Wikimedia Commons<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Th\u00e9\u00e2tre du Ch\u00e2telet ferm\u00e9 pour travaux de r\u00e9novation pour deux ans et demi fait l&rsquo;objet d&rsquo;une pol\u00e9mique. En effet, les \u00e9lus \u00e9cologistes de la Ville de Paris ne sont pas en accord avec la mairie sur la signature d&rsquo;un contrat publicitaire avec JCDecaux qui mettra en place une b\u00e2che publicitaire sur la fa\u00e7ade du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":96112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6340],"tags":[5615,11875],"class_list":["post-96111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-conception","tag-publicite","tag-theatre-du-chatelet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La b\u00e2che publicitaire qui recouvrira le Th\u00e9\u00e2tre du Ch\u00e2telet fait grincer les \u00e9cologistes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/bache-publicitaire-recouvrira-theatre-chatelet-grincer-ecologistes\/96111\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La b\u00e2che publicitaire qui recouvrira le Th\u00e9\u00e2tre du Ch\u00e2telet fait grincer les \u00e9cologistes\" \/>\n<meta property=\"og:description\" content=\"Le Th\u00e9\u00e2tre du Ch\u00e2telet ferm\u00e9 pour travaux de r\u00e9novation pour deux ans et demi fait l&rsquo;objet d&rsquo;une pol\u00e9mique. En effet, les \u00e9lus \u00e9cologistes de la Ville de Paris ne sont pas en accord avec la mairie sur la signature d&rsquo;un contrat publicitaire avec JCDecaux qui mettra en place une b\u00e2che publicitaire sur la fa\u00e7ade du [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/bache-publicitaire-recouvrira-theatre-chatelet-grincer-ecologistes\/96111\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-30T14:55:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-15T09:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2017\/05\/Theatre_du_Chatelet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bati-journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:site\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bati-journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/bache-publicitaire-recouvrira-theatre-chatelet-grincer-ecologistes\\\/96111\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/bache-publicitaire-recouvrira-theatre-chatelet-grincer-ecologistes\\\/96111\\\/\"},\"author\":{\"name\":\"Bati-journal\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/6a657e8967569e1b299972574848aa76\"},\"headline\":\"La b\u00e2che publicitaire qui recouvrira le Th\u00e9\u00e2tre du Ch\u00e2telet fait grincer les \u00e9cologistes\",\"datePublished\":\"2017-05-30T14:55:11+00:00\",\"dateModified\":\"2019-07-15T09:15:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/bache-publicitaire-recouvrira-theatre-chatelet-grincer-ecologistes\\\/96111\\\/\"},\"wordCount\":185,\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/bache-publicitaire-recouvrira-theatre-chatelet-grincer-ecologistes\\\/96111\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/Theatre_du_Chatelet.jpg\",\"keywords\":[\"publicit\u00e9\",\"th\u00e9atre du ch\u00e2telet\"],\"articleSection\":[\"Architecture &amp; 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