{"id":97373,"date":"2017-11-08T10:10:37","date_gmt":"2017-11-08T09:10:37","guid":{"rendered":"http:\/\/batijournal.com\/?p=97373"},"modified":"2019-07-15T16:58:26","modified_gmt":"2019-07-15T14:58:26","slug":"batimat-2017-marche-de-maison-individuelle-bois","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/batimat-2017-marche-de-maison-individuelle-bois\/97373\/","title":{"rendered":"BATIMAT 2017 &#8211; Le march\u00e9 de la maison individuelle bois"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2R9VXI808Yw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Lo\u00efc de Saint-Quentin, secr\u00e9taire g\u00e9n\u00e9ral d&rsquo;Afcobois, et Damien Teyssier, directeur r\u00e9seau de Natilia, nous parlent du march\u00e9 de la construction bois.<\/p>\n<p>Lo\u00efc de Saint-Quentin : \u00ab\u00a0<i>Selon la derni\u00e8re \u00e9tude, le march\u00e9 est descendu sous les 10 % de part de march\u00e9 pour deux raisons : la reprise de la construction sur le march\u00e9 des primo-acc\u00e9dants et sur celui des investisseurs locatifs, dans lesquels la construction bois est peu pr\u00e9sente. Les constructeurs bois sont, \u00e0 l&rsquo;origine, des entreprises de charpentes qui sont positionn\u00e9es sur des march\u00e9s moyen et haut de gamme. Ils n&rsquo;ont pas su se positionner sur le march\u00e9 des primo-acc\u00e9dants. Celui-ci est pourtant le plus porteur. Nous avons d\u00e9velopp\u00e9 des maisons au prix du march\u00e9 de la maison individuelle du primo-acc\u00e9dant. Il faut investir pour\u00a0avoir un outil de production industrielle qui permet de sortir\u00a0suffisamment de maisons, de cr\u00e9er des mod\u00e8les. Il faut que les entreprises fassent le pas vers le contrat de construction de maison individuelle.\u00a0\u00bb<\/i><\/p>\n<p>Damien \u00a0Teyssier : \u00ab\u00a0<i>Chez Natilia, plus de 50 % des clients sont des primo-acc\u00e9dants. Natilia rivalise en prix avec des constructeurs traditionnels. Le primo-acc\u00e9dant croit ne pas pouvoir avoir acc\u00e8s au bois parce que, id\u00e9e re\u00e7ue, ce serait 30 %\u00a0plus cher que la construction traditionnelle. Nous communiquons essentiellement par internet. Notre\u00a0client veut les avantages du bois \u2013 rapidit\u00e9 et performance thermique entre autres \u2013, mais ne souhaite pas devoir l&rsquo;entretenir. C&rsquo;est\u00a0pourquoi nous proposons des finitions en enduits traditionnels.\u00a0\u00bb<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo\u00efc de Saint-Quentin, secr\u00e9taire g\u00e9n\u00e9ral d&rsquo;Afcobois, et Damien Teyssier, directeur r\u00e9seau de Natilia, nous parlent du march\u00e9 de la construction bois. Lo\u00efc de Saint-Quentin : \u00ab\u00a0Selon la derni\u00e8re \u00e9tude, le march\u00e9 est descendu sous les 10 % de part de march\u00e9 pour deux raisons : la reprise de la construction sur le march\u00e9 des primo-acc\u00e9dants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":97374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6345],"tags":[12139,12092,44,1093,1383,12151],"class_list":["post-97373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-marches","tag-batijournal","tag-batimat-2017","tag-bois","tag-maison-individuelle","tag-marche","tag-natilia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BATIMAT 2017 - Le march\u00e9 de la maison individuelle bois<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/batimat-2017-marche-de-maison-individuelle-bois\/97373\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BATIMAT 2017 - Le march\u00e9 de la maison individuelle bois\" \/>\n<meta property=\"og:description\" content=\"Lo\u00efc de Saint-Quentin, secr\u00e9taire g\u00e9n\u00e9ral d&rsquo;Afcobois, et Damien Teyssier, directeur r\u00e9seau de Natilia, nous parlent du march\u00e9 de la construction bois. Lo\u00efc de Saint-Quentin : \u00ab\u00a0Selon la derni\u00e8re \u00e9tude, le march\u00e9 est descendu sous les 10 % de part de march\u00e9 pour deux raisons : la reprise de la construction sur le march\u00e9 des primo-acc\u00e9dants [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/batimat-2017-marche-de-maison-individuelle-bois\/97373\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-08T09:10:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-15T14:58:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2017\/11\/batimat-2017-le-marche-de-la-mai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bati-journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:site\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bati-journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/batimat-2017-marche-de-maison-individuelle-bois\\\/97373\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/batimat-2017-marche-de-maison-individuelle-bois\\\/97373\\\/\"},\"author\":{\"name\":\"Bati-journal\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/6a657e8967569e1b299972574848aa76\"},\"headline\":\"BATIMAT 2017 &#8211; 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