{"id":97613,"date":"2017-11-22T11:31:35","date_gmt":"2017-11-22T10:31:35","guid":{"rendered":"http:\/\/batijournal.com\/?p=97613"},"modified":"2019-07-15T11:15:31","modified_gmt":"2019-07-15T09:15:31","slug":"developpement-de-marque-chateau-de-chambord","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/developpement-de-marque-chateau-de-chambord\/97613\/","title":{"rendered":"D\u00e9veloppement de la marque \u00ab\u00a0Ch\u00e2teau de Chambord\u00a0\u00bb"},"content":{"rendered":"

D\u00e9pos\u00e9e \u00e0 l’INPI en 2011, la marque \u00ab\u00a0Ch\u00e2teau de Chambord\u00a0\u00bb est en cours de d\u00e9veloppement. Son objectif : pr\u00e9server le patrimoine immat\u00e9riel (nom et image) du domaine et d\u00e9gager de nouvelles ressources financi\u00e8res. L’exploitation de la marque doit participer \u00e0 la r\u00e9alisation de l’objectif d’autofinancement fix\u00e9 \u00e0 100% en 2020. Aujourd’hui, il atteint 90,4%\u00a0 et le chiffre d’affaires de Chambord a progress\u00e9 de 55% entre 2010 et 2017. Chaque euro per\u00e7u sur la marque \u00ab\u00a0Ch\u00e2teau de Chambord\u00a0\u00bb sera r\u00e9investi dans des chantiers de restauration et d’accueil du public.<\/p>\n

Le d\u00e9veloppement de la marque repose sur trois axes :<\/p>\n

– les produits d’exception fabriqu\u00e9s \u00e0 partir des ressources du domaine.
\nLa marque commercialise aujourd’hui, du miel, des terrines de gibier, des objets en bois de la for\u00eat de chambord… D\u00e8s 2019 \u00e0 l’occasion du 500e anniversaire de la construction du ch\u00e2teau, le vin produit sur le domaine sera commercialis\u00e9. Trois c\u00e9pages ont \u00e9t\u00e9 plant\u00e9s : romorantin, pinot noir, gamay.<\/p>\n

– la licence de marque sera consentie \u00e0 quelques distributeurs
\n– l’association de marque avec par exemple le d\u00e9veloppement d’une collection d’objets tr\u00e8s hauts de gamme.<\/p>\n

www.chambord.org<\/a><\/p>\n

Photo :\u00a0Elementerre, edited by Atoma and Sir Gawain via Wikimedia Commons<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9pos\u00e9e \u00e0 l’INPI en 2011, la marque \u00ab\u00a0Ch\u00e2teau de Chambord\u00a0\u00bb est en cours de d\u00e9veloppement. Son objectif : pr\u00e9server le patrimoine immat\u00e9riel (nom et image) du domaine et d\u00e9gager de nouvelles ressources financi\u00e8res. L’exploitation de la marque doit participer \u00e0 la r\u00e9alisation de l’objectif d’autofinancement fix\u00e9 \u00e0 100% en 2020. Aujourd’hui, il atteint 90,4%\u00a0 et […]<\/p>\n","protected":false},"author":1,"featured_media":97614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6340],"tags":[10677,964],"class_list":["post-97613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-conception","tag-chateau-de-chambord","tag-marque"],"yoast_head":"\nD\u00e9veloppement de la marque "Ch\u00e2teau de Chambord"<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/developpement-de-marque-chateau-de-chambord\/97613\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9veloppement de la marque "Ch\u00e2teau de Chambord"\" \/>\n<meta property=\"og:description\" content=\"D\u00e9pos\u00e9e \u00e0 l’INPI en 2011, la marque \u00ab\u00a0Ch\u00e2teau de Chambord\u00a0\u00bb est en cours de d\u00e9veloppement. Son objectif : pr\u00e9server le patrimoine immat\u00e9riel (nom et image) du domaine et d\u00e9gager de nouvelles ressources financi\u00e8res. L’exploitation de la marque doit participer \u00e0 la r\u00e9alisation de l’objectif d’autofinancement fix\u00e9 \u00e0 100% en 2020. 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