{"id":99133,"date":"2018-05-18T14:36:49","date_gmt":"2018-05-18T12:36:49","guid":{"rendered":"https:\/\/batijournal.com\/?p=99133"},"modified":"2019-07-15T12:13:01","modified_gmt":"2019-07-15T10:13:01","slug":"la-marque-ctb-fait-peau-neuve","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/","title":{"rendered":"CTB fait peau neuve"},"content":{"rendered":"<p>La marque CTB a \u00e9t\u00e9 cr\u00e9\u00e9e il y a 65 ans par le Centre Technique du Bois, devenu depuis l\u2019Institut Technologique FCBA, dans le cadre de ses missions de promotion, d\u2019accompagnement de l\u2019innovation et d\u2019am\u00e9lioration de la productivit\u00e9 de la fili\u00e8re bois. FCBA, en \u00e9troite collaboration avec ses instances de gouvernance des certifications CTB, a d\u00e9cid\u00e9 d\u2019impulser une nouvelle dynamique \u00e0 la marque, pour la rendre plus lisible, plus visible et plus attractive \u00e0 travers 3 grands axes :<\/p>\n<p>&#8211; La<strong> cr\u00e9ation de secteurs permettant de r\u00e9unir et f\u00e9d\u00e9rer<\/strong>, sous une m\u00eame banni\u00e8re, plusieurs certifications, pour faciliter la lecture de l\u2019univers CTB et ainsi, renforcer sa visibilit\u00e9. Deux secteurs viennent ainsi d\u2019\u00eatre cr\u00e9\u00e9s, \u00ab Durabilit\u00e9 Pr\u00e9servation Bois \u00bb et \u00ab Construction Bois \u00bb. De nouveaux secteurs viendront prochainement compl\u00e9ter le dispositif.<\/p>\n<p>&#8211; Le <strong>lancement de nouvelles certifications<\/strong>, en r\u00e9ponse aux attentes du march\u00e9, \u00e0 commencer par les certifications \u00ab CTB Constructeur Bois \u00bb, certification de comp\u00e9tence d\u00e9velopp\u00e9e avec AFCOBOIS et dont le 1er titulaire sera annonc\u00e9 \u00e0 l\u2019occasion du Carrefour International du Bois, et \u00ab CTB Bardage Bois \u00bb d\u00e9velopp\u00e9 avec Le Commerce du Bois.<\/p>\n<p>&#8211; La <strong>refonte de l\u2019identit\u00e9 visuelle et textuelle de l\u2019\u00e9cosyst\u00e8me CTB,<\/strong> pour traduire le positionnement central de la marque g\u00e9n\u00e9rique, autour de laquelle gravitent les certifications particuli\u00e8res, \u00e0 l\u2019image d\u2019un syst\u00e8me solaire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque CTB a \u00e9t\u00e9 cr\u00e9\u00e9e il y a 65 ans par le Centre Technique du Bois, devenu depuis l\u2019Institut Technologique FCBA, dans le cadre de ses missions de promotion, d\u2019accompagnement de l\u2019innovation et d\u2019am\u00e9lioration de la productivit\u00e9 de la fili\u00e8re bois. FCBA, en \u00e9troite collaboration avec ses instances de gouvernance des certifications CTB, a [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":99134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10530,6345,10764],"tags":[12379,11043],"class_list":["post-99133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie-marches","category-woodsurfer","tag-ctb","tag-fcba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CTB : la marque d\u00e9cide de faire peau neuve - Batijournal<\/title>\n<meta name=\"description\" content=\"FCBA, en \u00e9troite collaboration avec ses instances de gouvernance des certifications CTB, a d\u00e9cid\u00e9 d\u2019impulser une nouvelle dynamique \u00e0 la marque\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTB : la marque d\u00e9cide de faire peau neuve - Batijournal\" \/>\n<meta property=\"og:description\" content=\"FCBA, en \u00e9troite collaboration avec ses instances de gouvernance des certifications CTB, a d\u00e9cid\u00e9 d\u2019impulser une nouvelle dynamique \u00e0 la marque\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-18T12:36:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-15T10:13:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2018\/05\/NOUVEAU_LOGO_MARQUE_CTB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"St\u00e9phane Miget\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:site\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u00e9phane Miget\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/\"},\"author\":{\"name\":\"St\u00e9phane Miget\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/1dc96ec6957aa1ccb25ebe78bb19f100\"},\"headline\":\"CTB fait peau neuve\",\"datePublished\":\"2018-05-18T12:36:49+00:00\",\"dateModified\":\"2019-07-15T10:13:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/\"},\"wordCount\":240,\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/NOUVEAU_LOGO_MARQUE_CTB.jpg\",\"keywords\":[\"ctb\",\"FCBA\"],\"articleSection\":[\"Actualit\u00e9s\",\"\u00c9conomie &amp; March\u00e9s\",\"zz_Woodsurfer\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/\",\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/\",\"name\":\"CTB : la marque d\u00e9cide de faire peau neuve - Batijournal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/NOUVEAU_LOGO_MARQUE_CTB.jpg\",\"datePublished\":\"2018-05-18T12:36:49+00:00\",\"dateModified\":\"2019-07-15T10:13:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/1dc96ec6957aa1ccb25ebe78bb19f100\"},\"description\":\"FCBA, en \u00e9troite collaboration avec ses instances de gouvernance des certifications CTB, a d\u00e9cid\u00e9 d\u2019impulser une nouvelle dynamique \u00e0 la marque\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/#primaryimage\",\"url\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/NOUVEAU_LOGO_MARQUE_CTB.jpg\",\"contentUrl\":\"https:\\\/\\\/batijournal.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/NOUVEAU_LOGO_MARQUE_CTB.jpg\",\"width\":1200,\"height\":800,\"caption\":\"NOUVEAU_LOGO_MARQUE_CTB\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/la-marque-ctb-fait-peau-neuve\\\/99133\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/batijournal.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/category\\\/actualites\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CTB fait peau neuve\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#website\",\"url\":\"https:\\\/\\\/batijournal.com\\\/\",\"name\":\"Batijournal\",\"description\":\"L&#039;actualit\u00e9 du b\u00e2timent\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/batijournal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/1dc96ec6957aa1ccb25ebe78bb19f100\",\"name\":\"St\u00e9phane Miget\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g\",\"caption\":\"St\u00e9phane Miget\"},\"url\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/author\\\/stephane\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CTB : la marque d\u00e9cide de faire peau neuve - Batijournal","description":"FCBA, en \u00e9troite collaboration avec ses instances de gouvernance des certifications CTB, a d\u00e9cid\u00e9 d\u2019impulser une nouvelle dynamique \u00e0 la marque","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/","og_locale":"fr_FR","og_type":"article","og_title":"CTB : la marque d\u00e9cide de faire peau neuve - Batijournal","og_description":"FCBA, en \u00e9troite collaboration avec ses instances de gouvernance des certifications CTB, a d\u00e9cid\u00e9 d\u2019impulser une nouvelle dynamique \u00e0 la marque","og_url":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/","og_site_name":"Batijournal","article_published_time":"2018-05-18T12:36:49+00:00","article_modified_time":"2019-07-15T10:13:01+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/batijournal.com\/wp-content\/uploads\/2018\/05\/NOUVEAU_LOGO_MARQUE_CTB.jpg","type":"image\/jpeg"}],"author":"St\u00e9phane Miget","twitter_card":"summary_large_image","twitter_creator":"@bati_journal","twitter_site":"@bati_journal","twitter_misc":{"\u00c9crit par":"St\u00e9phane Miget","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/#article","isPartOf":{"@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/"},"author":{"name":"St\u00e9phane Miget","@id":"https:\/\/batijournal.com\/#\/schema\/person\/1dc96ec6957aa1ccb25ebe78bb19f100"},"headline":"CTB fait peau neuve","datePublished":"2018-05-18T12:36:49+00:00","dateModified":"2019-07-15T10:13:01+00:00","mainEntityOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/"},"wordCount":240,"image":{"@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2018\/05\/NOUVEAU_LOGO_MARQUE_CTB.jpg","keywords":["ctb","FCBA"],"articleSection":["Actualit\u00e9s","\u00c9conomie &amp; March\u00e9s","zz_Woodsurfer"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/","url":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/","name":"CTB : la marque d\u00e9cide de faire peau neuve - Batijournal","isPartOf":{"@id":"https:\/\/batijournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/#primaryimage"},"image":{"@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/#primaryimage"},"thumbnailUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2018\/05\/NOUVEAU_LOGO_MARQUE_CTB.jpg","datePublished":"2018-05-18T12:36:49+00:00","dateModified":"2019-07-15T10:13:01+00:00","author":{"@id":"https:\/\/batijournal.com\/#\/schema\/person\/1dc96ec6957aa1ccb25ebe78bb19f100"},"description":"FCBA, en \u00e9troite collaboration avec ses instances de gouvernance des certifications CTB, a d\u00e9cid\u00e9 d\u2019impulser une nouvelle dynamique \u00e0 la marque","breadcrumb":{"@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/#primaryimage","url":"https:\/\/batijournal.com\/wp-content\/uploads\/2018\/05\/NOUVEAU_LOGO_MARQUE_CTB.jpg","contentUrl":"https:\/\/batijournal.com\/wp-content\/uploads\/2018\/05\/NOUVEAU_LOGO_MARQUE_CTB.jpg","width":1200,"height":800,"caption":"NOUVEAU_LOGO_MARQUE_CTB"},{"@type":"BreadcrumbList","@id":"https:\/\/batijournal.com\/index.php\/la-marque-ctb-fait-peau-neuve\/99133\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/batijournal.com\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/batijournal.com\/index.php\/category\/actualites\/"},{"@type":"ListItem","position":3,"name":"CTB fait peau neuve"}]},{"@type":"WebSite","@id":"https:\/\/batijournal.com\/#website","url":"https:\/\/batijournal.com\/","name":"Batijournal","description":"L&#039;actualit\u00e9 du b\u00e2timent","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/batijournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/batijournal.com\/#\/schema\/person\/1dc96ec6957aa1ccb25ebe78bb19f100","name":"St\u00e9phane Miget","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/89915563d925342126b8ef0281b93d9d7fc337043e8df017f780908eb9644451?s=96&d=mm&r=g","caption":"St\u00e9phane Miget"},"url":"https:\/\/batijournal.com\/index.php\/author\/stephane\/"}]}},"_links":{"self":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/99133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=99133"}],"version-history":[{"count":0,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/posts\/99133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media\/99134"}],"wp:attachment":[{"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=99133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=99133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batijournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=99133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}