{"id":99878,"date":"2018-08-23T11:24:42","date_gmt":"2018-08-23T09:24:42","guid":{"rendered":"https:\/\/batijournal.com\/?p=99878"},"modified":"2019-07-15T17:02:33","modified_gmt":"2019-07-15T15:02:33","slug":"cib-interview-erwan-villalard-groupe-isb","status":"publish","type":"post","link":"https:\/\/batijournal.com\/index.php\/cib-interview-erwan-villalard-groupe-isb\/99878\/","title":{"rendered":"Carrefour International du Bois 2018 &#8211; Interview d&rsquo;Erwan Villalard, Groupe ISB"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IWhbTteG2mQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Intervenant :<\/strong> Erwan Villalard\u2013 Directeur Marketing et Innovation \u2013 Groupe ISB<\/p>\n<p><strong>Erwan Villalard : <\/strong>\u00ab Woodalisa, au-del\u00e0 de la gamme, c&rsquo;est un concept. L&rsquo;id\u00e9e est de positionner le rev\u00eatement de bois int\u00e9rieur comme un produit de d\u00e9coration. On a donc regard\u00e9 ce que faisaient les autres m\u00e9tiers et l&rsquo;on s&rsquo;est inspir\u00e9s. Par exemple, le papier peint qui, aujourd\u2019hui, a r\u00e9ussi \u00e0 se repositionner en \u00e9l\u00e9ment de d\u00e9coration. Le concept Woodalisa, c&rsquo;est de dire que l&rsquo;on a toujours un support bois (puisque c&rsquo;est notre m\u00e9tier, notre ADN), mais on va le personnaliser \u00e0 votre image et mettre un d\u00e9cor qui soit le v\u00f4tre, ou non puisque nous proposons diff\u00e9rentes gammes. Des gammes qui suivent les tendances, qui \u00e9voluent dans le temps sans probl\u00e8me, tout en vous invitant \u00e0 la personnalisation.<br \/>\nWoodalisa est compos\u00e9 de 2 choses :<\/p>\n<p>Le support bois : une planche en 20 x 200 en bois massif et un autre support en bois about\u00e9 qui correspond \u00e0 des chutes de produit que l&rsquo;on recolle ensemble pour faire un bois coll\u00e9 et about\u00e9 de 135 de largeur et de 18 d&rsquo;\u00e9paisseur.<br \/>\nLes collections : nous en avons cinq, et chaque collection est compos\u00e9e d&rsquo;une fresque, un motif (cr\u00e9\u00e9 par des designers), et, potentiellement, pour finir le d\u00e9cor, nous vous proposons des lames unicolores assorties aux motifs.<br \/>\nSe positionner dans la d\u00e9coration peut nous ouvrir des cibles clients un peu diff\u00e9rentes de ce que l&rsquo;on peut trouver aujourd\u2019hui, en touchant les \u00e9tablissements recevant du public et qui voudraient faire un peu de d\u00e9coration, de \u00ab signal\u00e9tique \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intervenant : Erwan Villalard\u2013 Directeur Marketing et Innovation \u2013 Groupe ISB Erwan Villalard : \u00ab Woodalisa, au-del\u00e0 de la gamme, c&rsquo;est un concept. L&rsquo;id\u00e9e est de positionner le rev\u00eatement de bois int\u00e9rieur comme un produit de d\u00e9coration. On a donc regard\u00e9 ce que faisaient les autres m\u00e9tiers et l&rsquo;on s&rsquo;est inspir\u00e9s. Par exemple, le papier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11200],"tags":[46,11054,12409,12411],"class_list":["post-99878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-batijournal-tv","tag-carrefour-du-bois","tag-carrefour-international-du-bois","tag-cib-2018","tag-groupe-isb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groupe ISB au carrefour international du bois 2018 - Interview d&#039;Erwan Villalard<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;interview d&#039;Erwan Villalard, Directeur Marketing et Innovation du groupe ISB au carrefour international du bois 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batijournal.com\/index.php\/cib-interview-erwan-villalard-groupe-isb\/99878\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groupe ISB au carrefour international du bois 2018 - Interview d&#039;Erwan Villalard\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez l&#039;interview d&#039;Erwan Villalard, Directeur Marketing et Innovation du groupe ISB au carrefour international du bois 2018.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batijournal.com\/index.php\/cib-interview-erwan-villalard-groupe-isb\/99878\/\" \/>\n<meta property=\"og:site_name\" content=\"Batijournal\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-23T09:24:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-15T15:02:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batijournal.com\/wp-content\/uploads\/2018\/08\/erwan-villalard.png\" \/>\n\t<meta property=\"og:image:width\" content=\"964\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bati-journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:site\" content=\"@bati_journal\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bati-journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/cib-interview-erwan-villalard-groupe-isb\\\/99878\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/batijournal.com\\\/index.php\\\/cib-interview-erwan-villalard-groupe-isb\\\/99878\\\/\"},\"author\":{\"name\":\"Bati-journal\",\"@id\":\"https:\\\/\\\/batijournal.com\\\/#\\\/schema\\\/person\\\/6a657e8967569e1b299972574848aa76\"},\"headline\":\"Carrefour International du Bois 2018 &#8211; 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